Hi Nellie (Warner Bros.) (1934)

There’s no better guide to the value of a stunt than past performance. In this column we reprint several exploitation ideas that have recently proved successful in the field. In every case you will find the ideas adaptable to this picture. WwW HOW CHARLIE MOYER WENT TO SCHOOL To the boys who are not permitted to distribute heralds to the school kids, Charlie Moyer of Hanover submits this success story. In order to get around that situation he attended a meeting of the School Board. He told them why he thought it important to get his message to the pupils when he had a suitable picture. The Board agreed and instructed the school Principal to allow advertising to the pupils on any film deemed suitable. They even went further by issuing a bulletin to be read to pupils by teachers every time a show came along which they considered commendable. And... this is important... the Principal even prepared an address from press book, submitted it to Charlie for his okay, and delivered it to all the pupils at morning chapel exercises. Are you listenin’... huh? —Street Car Tie-Ups— NOVEL PRESENTATION Artie Block, at FOR EXTRA BUILD-UP the Park Theatre in Pa., added an effective impression with this stunt in connection with ‘The Kennel Murder Case.’ He had his doorman dressed as a cop. At the opportune moment, the fake cop ran out on the stage and hollered ‘STOP! Lights went on. The ‘cop’ then announced: ‘I want everyone quiet — lock all the doors — see that nobody leaves the theatre.” Closely cued to the last word, ‘The Kennel Murder Case’ was flashed on the screen and the audience got the idea. It’s a tip for you on the special ‘Hi, Nellie!’ bally record. —Remember Valentine’s Day— CURLEY’S CONTEST FOR He wanted the LADY-KILLING SWAINS women to read his newspaper story, so Jules Curley, Warner’s Jersey exploiter, headed his copy, ‘For Men Only.’ As a challenge to the section’s sheiks, he tossed prizes into the ring for best letters from the men explaining their technique in handling the fair sex. Jules played the stunt to the hilt on Cagney’s “‘Lady-Killer” with great results, so keep it in mind. —-Did You See the Herald ?— NEWSPAPER GUIDE FOR Bill Levey, out OUT-OF-TOWN FANS thar in Long Island, promoted himself into the newspapers with a weekly box in which he lists the current features and dates for his theatres. Praise from one rural populace has been forthcoming, since Bill’s plant enables the natives to locate films which they missed the first time ’round. —Tell Us About YOUR Stunts— LANCASTER GETS When Ray O’Connell, THE SPORT FANS of the Grand, Lancaster, wanted to plug his show to the football mob, he did it in a way that’s easy to follow — and it can work for almost any other sport event. At intermission time an eighteen foot banner carrying playdate and title of his current show was paraded in front of the stands and across the field. This created such a sensation that the radio announcers interrupted the broadcast to announce it. It was the first time commercial advertising was allowed on the field — but there has to be a first times sometime — no? Exploitation Ideas WISECRACK STUNT Run a six day newspaper contest for Glenda Farrell wiseeracks, awarding daily prizes for the best gags. Announce that the best ten wisecracks of the contest will be sent to Warner Bros. studios in Hollywood and used in her next picture. As another angle, put a box in the lobby for patrons to drop their wisecracks. Decorate the box with stills of Glenda Farrell and explanatory copy on the contest. IS COMING IN A BIG ONE! FOR LOBBY TEASER OR SNIPE | FLASH TIRE COVER This tire cover makes a real flash and gives the picture a big traveling display on taxis and autos. The copy and design are shown in the accompanying illustration. Background is in light green with title in white, star’s name black against orange field. Head in poster effect. Ample space is provided for theatre imprint. Prices are as follows: Singly, 85¢e; in quantities of 10 and up at 70c. If imprinting is desired, add $2.50 to your order in quantities of 10 up to 100. Over 100, imprinting is free. Covers are sent C.O.D. unless check accompanies order. Order directly from: CLUFF FABRIC PRODUCTS, 655 WEST 55th ST., New York City. FOR LAPEL BUTTON NATIONAL FAN MAG TIE-UP The March issue of Screen Romances magazines, on sale at newsstands February 1, will carry a complete fictionization of “Hi, Nellie!.”.. This may be reprinted in full with credit to the magazine. The local distributor of this magazine, upon notification by you, will be willing to arrange a newsstand poster display. Another angle may be found in the chain stores of the Kresge, Kress, Grant, McLellan, McCrory, Murphy and Grand-Silvers lines which distribute these magazines. Managers of the stores in this agreement have been advised to cooperate to the fullest extent for window cards and lobby posters. For additional information not available locally, address Miss Pearl Honig, Circulation Department, Dell, Publications, 149 Madison Avenue, N. Y. C. A-SETTIN’ and A-KNITTIN’ Glenda Farrell, featured in Paul Muni’s latest hit, “Hi, Nellie!’ now at the Strand, is seen here off the set, working on an afghan blanket. That’s how the blonde Warner Bros. star spends her spare time working between scenes. She has added to the beauty of many Hollywood homes by gifts cf her handicraft. In fact, says Glenda, she’s knitting her way around the screen capitol. Mat. No. 16—10ce. This still may be used either as a straight publicity plant or as a tieup still for yarn and wool shops. It also may serve as the basis of a knitting or blanket-weaving contest for a women’s matinee. Available in mat form, at the Exchange or still HN Pub. U from Warner Bros., 321 West 44th St., N. Y. C. BIG NEWS EVENTS BASIS FOR CONTEST Use this list of out-standing news events of 1933 as a guide for a one-day newspaper contest. In announcing the contest mention that Paul Muni, as the newspaper editor in ‘‘ Hi, Nellie!’’ has to decide daily on the stories considered most important. What Do You Consider The Oustanding News Event In 1933 ...And Why? ... Mar. 4th: President Roosevelt inaugurated President of United States. Hitler becomes Dictator of Germany. Senatorial investigation of Private Banking. U.S.S.S. Akron world’s largest dirigible crashes into ocean. Primo Carnera winning world’s heavyweight title from Jack Sharkey by knockout. Banking holiday. Wiley Post completes solo flight around the world. Mar. 5th: April 4th: June 29th: July 5th: July 15th: Aug. 12th: President Macado of Cuba swept from office by revolting Army. Nov. 16th: U.S. recognizes Soviet Russia. Dec. 5th: Repeal of 18th Amendment. Page Pive