High Pressure (Warner Bros.) (1932)

STOCK CERTIFICATE THROWAWAY A clever adaptation of the stock gag has been worked out as shown above. You can give these out in the streets or mail them to your regular list. The certificate itself is printed on a colored paper, size 8 by 9 and it looks very much like a real share of stock. Price complete with theatre imprint and playdate $4.50 per M. Order direct from EXPLOITATION PRINTERS 20-26 West 22nd St., N. Y. C. RUBBER CHECK GAG The credit for the ingenious novelty below goes to Hal Salzman of the New York Strand. He had them passed out along Broadway and they aroused plenty of interest as well as laughs. Everybody who gets one is bound to show it to his friends. They are made up on a fine grade rubber and are the same size and shape as a regular check.. Price $12.50 per M for first 5M, $10. per M for each additional M. Order direct from | 2a EXPLOITATION PRINTERS ~ | eS 20-26 West 22nd St., N. Y. C. A No. 7-11 April Ist, 1932 £4 a ae ear sos = 222% £2) FLEECEM & GYPEM BESS Bie a © ae wi = ra is Ph a of Cash $ 10,000 be oe os oe < esha cen Sak <2 0 Ten Thousand DOLLARS Seem Ss Bis 3 HIGH PRESSURE RUBBER CO. 4 5 Gar Evans PRESIDENT Page Four Serambled Star Contest Get in on the latest movie fan craze! The scrambled star type of contest which has suddenly taken the country by storm. Photoplay Magazine, one of the leading fan magazines of the country... The New York Daily News... The’ New York Evening Graphic. . . to mention a few, have worked this stunt with startling results. The idea is for you to run in your most widely circulated paper a series of four cutout photos of the leading stars in “High Pressure” with a little hint as to what pictures he appeared in last and in what picture he will appear in at your theatre. Note illustration. The readers are to arrange the pieces so that they make a complete picture of the star. The four photos are then to be sent to the paper with a fifty word letter on ‘The Movie Star | Like Best.’ The prizes are to be awarded for the neatest solution of all four puzzles combined with the best letter. A set of four photos on William Powell, Evelyn Brent, Evalyn Knapp and George Sidney may be bought from Warner Bros. Still Dept., 321 West 44th Street, N.Y. Cc. Telephone Tie-up Induce your local telephone company branch office to share its window with you during your run of “High Pressure,” as most of the big deals put over by William Powell are made through use of the phone. Use stills of William Powell in the window as well as scenes from the picture which make a display of telephones. Copy for window card should read: Reach out and get that extra business. A ten cent call may be worth a hundred dollars business to you. See how WILLIAM POWELL does it in his latest picture HIGH PRESSURE now playing at the STRAND. Tie-up With Newspapers on “High Pressure” News Service Secure the cooperation of your newspaper with a “‘High Pressure’ news service which will pave the way for future newspaper tie-ups and contests. For week in advance of showing of “‘High Pressure”’ flash slides of the latest news between show breaks. Explain that this is an example of “high pressure’ news service furnished by the paper, tagging trailer for William Powell in “High Pressure.”’ Get the news before the show breaks by phone from the paper office. Make up slides in brief, newsy language and throw on screen with explanation that this news came over the wires only fifteen minutes previously. Credit the newspaper and explain that the service has been inspired by the picture. Your relations with the newspaper will be cemented and you can maintain this service continuously to the advantage of both yourself and the paper, the paper giving you daily stories during first week of the service. Newspaper Serialization By arrangement with Screen Romances, you can now secure the rights to publish the fictionization of “‘High Pressure’”’ in your local newspaper. Here is the method :— Get a copy of the March issue of “Screen Romances’”’ in which you will find the story of “High Pressure” in fiction form. Sell the idea to your local newspaper editor of running the story with illustrations (stills at your local exchange) prior to, or during the showing of “High Pressure’ at your theatre. CREDIT MUST BE GIVEN TO “SCREEN ROMANCES” BY THE NEWSPAPER. To make this tie-up more effective, you should announce on your screen that through the courtesy of Screen Romances the Daily Star will run the story of ‘“‘High Pressure’ in its columns. Give the date of publication as well as your playdate. This © announcement could be in the form of a trailer and added to the end of the regular trailer on this picture. Running the story in your newspaper without credit to ‘Screen Romances’ is strictly prohibited.