High Sierra (Warner Bros.) (1941)

® Current Feature Raoul Walsh—Director Of A Hundred Hits! Raoul Walsh, director of “High Sierra’? which is currently showing at the Strand, has no desire to be known as a purveyor of cinema sweetness and light. He prefers directing pictures where the going is fast and furious. BRET Still HS Pub A22; Mat 204—30c BEHIND THE SCENES of the new picture “High Sierra,” now showing at the Strand, (right to left) Producer Mark Hellinger elaborates on a point in the story to Director Raoul Walsh, Joan Leslie and Humphrey Bogart. He can do thoughtful, whimsical pictures or light comedy, but he prefers pictures which move from the start. He slashes excess verbage in dialogue like a hard-boiled city editor. He is one who never forgets that motion pictures should be pictures that move. While he was recognized as a top director for years before “What Price Glory,” that picture made him preeminent in presentation of hard but poignant stories of action. Such as his recent smash hit, ‘They Drive By Night,” and the Humphrey Bogart-Ida Lupino starring film, “High Sierra.” The fact that he wears a patch over one eye heightens the dramatic crispness about everything that he does and somehow gives him that same quality of adventuresome daring of two other famous patchwearers, Floyd Gibbons and ® Holdover Story STRAND HOLDS 'HIGH SIERRA’ FOR 2ND WEEK “This is the most exciting story I know!” Mark Hellinger said of “High Sierra,” the new Warner Bros. picture at the Strand. Evidently local audiences agree with them, for the capacity business which the Strand has been doing since the film opened there on Friday, has caused the management to hold it over for an extended run. Starring the most sensational actress of the past year, Ida Lupino, and screendom’s No. 1 gangster, Humphrey Bogart, “High Sierra” is one of the most thrill-packed stories of all time. Filmed against the rugged and beautiful natural background of California’s High Sierras, the film tells the strange story of “Mad Dog” Earle, enemy of all that was decent and good, defiant of every law on earth, except the law that ruled his heart. Yet his dreams were every man’s dreams — a fireside on a farm, the arms of the woman he loves. Then there was Marie, a hard-boiled taxi dancer and killer’s companion, but deep down just another woman with a hungry heart. Theirs is a story so fraught with thrills and excitement that no one will want to miss it. Besides the stars, the cast features Alan Curtis, Arthur Kennedy, Joan Leslie, Henry Hull and Henry Traver. Raoul Walsh directed the production. 12 Wiley Post. The patch was made necessary by an injury incurred in a desert automobile accident years ago. That accident terminated Walsh’s career as a top leading man but it called forth his native Irish qualities of gameness and led him into a career as director. Adversity breaks the weak but make the strong. Walsh was one of the strong kind. Still JB4; Mat 108—15c JOAN LESLIE—lovely 16-year old actress whose brilliant performance in the Strand’s film, “High Sierra,” is giving rise to the prediction of stardom for her. Arthur Kennedy New Hollywood Find Arthur Kennedy, new Warner Bros. “discovery” from the cast of Jimmy Cagney’s “City for Conquest,’’ is from the same town as Jeffrey Lynn. Both boys are from Worcester, Mass., and attended Worcester South High School. Both were sum is Seca bas nigh ae Arthur Kennedy Warner Bros. contracts without the formality of screen tests from runs on the New York stage. Kennedy is currently featured in the Strand film “High Sierra.” 4 STTITIITILIIILIIT TTL TABLOID PHOTO NEWS FLASH Single page — 10” x 16’’"—illustrated in reduced size. Print locally for tack cards, window bulletins, giveaways and package stuffers. Mat of heading, cuts and type available. Order ‘High Sierra Mat 501B”-75c-from Campaign Plan Editor. ad Cutouts from the posters and blow-ups from the ads top any exhibitor’s low-budget campaign. For top of your marquee you can make giant 9-foot cutout of Bogart and Lupino from the 24-sheet. Mount the cover of this pressbook with still display for lobby and front. Blow up endorsements by Mark Hellinger, Raoul Walsh and W.R. Burnett. See page 7. Cop walks streets handcuffed to “desperado.” Signs on backs tell story. Patrons identify pictures of famous gangsters displayed in lobby. Contact newspaper morgue for pix. Teletype machine in lobby carries “news” of capture of “Mad Dog” Earle on High Sierra mixed in with flashes of local news. * * * Check the other ideas on the preceding pages—all theatre-tested for practical showmanship! Now for a Big Showing in EXPLOITATION SE POLICE HEROES GET AWARDS Contact leading civic organization, chamber of commerce or newspaper to honor some member of the local police force who has distinguished himself recently in the line of duty. Because many newspapers make similar awards idea will be well known to editors. Merchants also tie in with gifts for your hero. CAMPAIGN AGAINST CRIME Think your town’s ripe for a crime prevention campaign? You know the ropes—newspaper editorials, police and Civic support, displays in your lobby, etc. They all tie in with the fate of “Mad Dog” Earle in “High Sierra.” HOW TO HANDLE THE TRAILER We think you'd do well to spot the Warner Bros. Trailer on this picture in the middle of your regular newsreel. Special title or slide with copy “KILLER TRAPPED ON HIGH SIERRA” is flashed on screen to be followed by regular Warner trailer.