Hollywood Hotel (Warner Bros.) (1937)

to put to work on the easy no-cost plan TIE-UPo SONG SHOP devotes its entire window to display of sheet music, stills and poster cards. You plant pianist and singer in window. Song hits are rendered through ''mike'' hooked up to P.A. system outside store. oe ae SPECIALTY DANCE to be called the "Holly wood Hotel Hop" in cooperation with local dance school. Couple of hoofers from the school are billed as the “exponents of the dance" and make the rounds of banquets, dances, proms, night clubs, and hotels, demonstrating how it should be done. COSMETIC BAR—A sales promotion plan for cosmetics, used by Macy's in New York, Eaton's in Toronto, and other leading department stores is offered for your try-out. Plan is accepted by merchandise men because it provides a sales stimulant minus the sting of the common "'sale" gags. Idea is based on women's resemblance to stars: "Are you the Lola Lane type?"; or, "Are you the Glenda Farrell type?"', and so on. There are only three salient points: |. Store sets up a cosmetic bar, booth or counter. 2. Sales girls and demonstrators are types nearest resembling the female stars in this picture. 3. Above the position which each “type” occupies at the counter is a blow-up of a photo of the star, carrying name and picture credit. The store features this promotion in their advertising, carrying photo of the cosmetic counter, the girls, and the names of the stars they represent. Bill your showing. Women are invited to come to the store, see the ''star types'' and get a lesson in how to use the shades of powder, lip rouge, and other make-up best suited to their type, corresponding as nearly as possible to the stars. Items you should include to sell your show are heralds, counter displays, cutouts. FLORIST CO-OP: The famous Orchid Room of "Hollywood Hotel’ suggests a florist tie-up. Here's a line he might use: ''Say lovely things with a lovely orchid." Display Orchid Room scenes and window cards. — POSTAL TELEGRAPH or Western Union for small remuneration will distribute heralds throughout the town by special messenger. Copy suggestion: "Mr. and Mrs. Everybody, Everywhere—Know you'll be delighted—you're cordially invited to the Orchid Room of ‘Hollywood Hotel.’ Your favorite stars of radio and stage and screen are all on show—so don't delay—come right away—it's swell! (signed) Name of Theatre."’ (See cut-out page 17.) 8 Se ae SNIPES posted on highways copied from this illustration can be printed locally. Successive notices read: "10 miles to Hollywood Hotel," "5 miles to Hollywood Hotel," ''! mile to Hollywood Hotel,” and finally: ''When you enter the WHEN YOU ENTER ~ THE NEXT TOWN STOP. <a HOLLYWOOD HOTEL next town stop at the Hollywood Hotel for the best time of your life—America's foremost entertainment resort — Meeting place of the stars.'' Similar copy can be spotted on signs in front of gas stations. yh ES ate x BEAUTY SHOP—Lola Lane wears a new and attractive hairdress throughout the picture. Beauty salon may be willing to feature it as the "Hollywood Hotel Coiffure," displaying these stills: LL 6, 7, 8, 9, 10. Ho ae oe TIE-UP STILLS: Order from Campaign Plan Editor. Specially priced at one dollar for set of twelve; individually at ten cents. Women's Shops — compact (LL94), bracelet (LL91), fur-trimmed suit (LL9), hat (LL32). Band Instruments — Benny Goodman and his Swingsters in action (HH 45, 47, 54). Camera—Ted Healy demonstrates how not to handle one (HB 6, 99). Typewriter—(GF Pub. A129). Luggage—(LL 81, 82). ne OREO? ene 3 ROADSIDE RESTS can have attendants wear bellboy hats illustrated in novelty section (page | 8) and hand out imprinted napkins. Because of contractual obligations, Dick Powell and Rosemary Lane may not be used for local commercial tie-ups in any way, shape or form.