Hollywood Hotel (Warner Bros.) (1937)

So you want to be on the.. ANNOUNCEMENTS—Use immediately before and after the various Swing Sessions heard over local radio station. Selling line should run: "If You like Swing music at its best, be sure to see ‘Hollywood Hotel’ at the Strand Theatre on Saturday."' Note especially these national programs —they have featured music from the picture repeatedly: Benny Goodman, CBS, Tuesday 10 p.m.; Hollywood Hotel, CBS, Friday 9 p.m.; Hal Kemp and Orch., CBS, Friday 8:30 p.m.; Horace Heidt and Orch., CBS, Monday 8 p.m.; Hollywood Parade, NBC, Wednesday 10:00 p.m. (one minute) ANNOUNCER: Stars may be shining overhead tonight, but many more stars will be shining on the screen of the Strand Theatre on Saturday when Warner Bros.’ giant musical, "Hollywood Hotel" opens there. Just listen to this outstanding array of your favorite screen and radio personalities—in one picture: Dick Powell sings sweet songs to lovely Rosemary Lane; Hugh Herbert, Ted Healy, and Mabel Todd keep you rolling in the aisles, and Benny Goodman and his Swing Band make you want to dance on the ceiling. And more! Glenda Farrell, Lola Lane, and Johnnie Davis. But that's not all! The entire Hollywood Hotel Radio Program, including Frances Langford, Louella Parsons, Jerry Cooper and Raymond Paige and his orchestra will be on hand to give you the thrill of your life. Don't miss this merry melange of mirth and melody. It's love set to music, laughter set to song, everybody's swinging, so join the happy throng—see "Hollywood Hotel" at the Strand Theatre. (one-half minute} ANNOUNCER: Weather Report: Fair and scorching. There's a tropical heat wave coming to town. We mean Benny Goodman and his Swing Band, opening at the Strand Theatre on Saturday in Warner Bros. giant musical "'Hollywood Hotel." Dick Powell, Rosemary Lane, Hugh Herbert, Ted Healy, and the entire Hollywood Hotel Radio Program featuring Louella Parsons, Frances Langford, and Raymond Paige and his Orchestra, will be on hand to keep the party sizzling and swinging along. Don't miss this musical treat of the year. You'll find it more refreshing than an ocean voyage and more energizing than a southern sojourn. See "Hollywood Hotel" at the Strand Theatre on Saturday. > ata seam ROVING REPORTER interviews passers-by at important corners with question: ''Do you prefer swing music to classical music? Why?" Reporter distributes heralds to people interviewed. | Geue slags’ SWING MUSIC over local radio station devoting program to recordings. Call program "Hollywood Hotel Swing Session," using recordings from picture by Benny Goodman. For complete list see Music Insert, pages |! through 13. SER ESR AEEN HANTS SOR ENE SLAMS OTS PORTE AT MSTTU RRC CP BAILA ANED USAT GUSSET LSU HTTP SEDER NCA 7 MAT TU! SINGING CONTEST—Many people get a kick out of imitating famous personalities. Run amateur contest over local radio station or in theatre and award prizes to entrants who sing most like Dick Powell, Johnnie Davis, and Frances Langford. Contestants must sing songs from picture, thereby plugging tunes and making possible tie-ups with music stores, which can promote prizes. Start the ball rolling by directing mail to school musical organizations, glee clubs, amateur singing groups, etc. We ee GOODMAN'S BROADCAST—Install radio set in lobby where patrons can listen and dance to Benny Goodman's Swing School over the CBS network on Tuesdays at 10 p. m. After program, local announcer can plug your showing of the picture by announcing that everyone listening to the broadcast at your theatre should be sure to attend the picture. ANNOUNCERS TRY OUT—The N. Y. Strand and Station WNEW conducted a search for radio announcers in one of their ''Gold Diggers" campaigns. The choice of the winners was made in an actual broadcast over Station WNEW from the lobby of the Strand. The applicants for the job broadcast their views after seeing the picture. Audition officials of the broadcasting company listened in at their offices. They were the judges. Regular announcer's job is major award and insures best potential talent. The station made no limitations of sex, and stated, in fact, that it was particularly eager to discover a talented female announcer. Perfect angle to plug Dick Powell, Louella Parsons, and Ken Niles. HOTEL INTERVIEW—Local radio station conducts broadcast in lobby of leading hotel. Persons are chosen at random from lobby crowd to answer questions, viz.: ‘Hollywood Hotel's Orchid Room is among the most famous of the world; how do you like The Ritz supper room?" Several may contain comments from visitors of nearby towns who have come to the city to see "Hollywood Hotel." Woes oe BROADCASTING STATION can be set up in theatre lobby with necessary equipment furnished by local radio station. Patrons are invited to speak through 'mike.' Sign reads: "Hollywood Hotel Broadcasting Studio." Se CIRCULATE SONGS among radio singers, dance bands, glee clubs, etc. Radio announcer may oblige by mentioning theatre and playdate after rendition of number. 3 REP Fb ena eH ATI IN IAM ANI NUR TION TPES PC EAN CRNAEOT EON ANAL TISRALN I N STRETE ES WROTE ANTRS ONS