Hollywood Hotel (Warner Bros.) (1937)

This show has what it takes to..... HUNTER IN RED COAT and shiny boots parades through streets blowing on large hunting horn to attract attention (see still No. HH 508 of Hugh Herbert). Copy on his back: "If you're hunting for good entertainment see "Hollywood Hotel" at the Strand Theatre. MARQUEE BAND—For a real flash out front have the band play swing tunes from your marquee. Station musicians on raised platform under plenty of light at night. They feature, of course, the tunes from "Hollywood Hotel." SOUND TRUCK decorated with cut-outs and posters makes the rounds of skating rinks, ball parks, schools, etc. Couple of "flashy" looking gals hand out heralds. ee a FLASHY GAL followed by couple of kids dressed as ‘bell hops’ carrying valises, parade through streets. Labels with picture's title appear on valises; title also on kids’ uniforms. yaaa ke aiae GLOSSARY OF SWING terms can be distributed among patrons telling them to brush up on their vocabulary since Benny Goodman is coming to town. Here are a few of the more popular terms: hot sender—swing musician alligator—person who stands around swing band and 'beats out' music doghouse—bass viol jam session—swing session gut bucket—ultimate in swing music barrelhouse—swing slip horn—trombone out-of -this-world—goin' to town licorice stick—clarinet oe oe SWING WEEK — Get cooperation of all in music field—music dealers, radio and night club singers, orchestras, school music groups. Your best support will come from newspapers and radio stations. Special program on the air and feature stories in the paper about the growth of swing, the phenomenal success of Benny Goodman (don't forget a story on his concert at Carnegie Hall, January 16th) will get a great deal of attention for your show. pe Gain ef ORCHID CUT-OUT from cardboard with this copy: "Visit the Orchid Room of ‘Hollywood Hotel’ for an evening of swell entertainment." Insert in packages; in laundry bundles, and have tailors place one in breast pocket of each suit. BALLY HOO STATION BUSSES at railroad depots, sporting arenas, etc., with title of picture on them. Driver yells: This bus goes to the 'Hollywood Hotel,’ featuring Benny Goodman, Dick Powell, etc." Arrange for free transportation to theatre tied in with price of admission. pis Gea 4 HOTEL-ON-WHEELS consisting of a large blow-up of cardboard hotel placed on float and surrounded with cut-outs of the stars. Effective at night with flashers in windows and picture's title spelled out in large electric lights. ees eae POST SIGNS about town with arrows pointing to your theatre. Copy: ''Follow the crowds to ‘Hollywood Hotel'—America's most famous entertainment resort—at the Strand Theatre." Gams ts NOVEL MENU consisting of the names of real dishes along with names of the stars can be placed in all local restaurants: MB Nee HOLLYWOOD HOTEL DINNER Appetizer: ORCHID ROOM COCKTAIL flavored with the intoxicating essence of lovely Rosemary Lane Soup du jour: HOT CLARINET BOUILLON brought to a boiling point by Benny Goodman and Swing Band Entree: ROAST SWING CHICKEN A LA DICK POWELL garnished with a choice selection of garden beauties and Ted Healy-Mabel Todd sauce Dessert: HUGH SHERBERT flavored with chocolate comedy and nuts DEMI TASSE sweetened by the songs of Frances Langford ORCHESTRA ON TRUCK placarded with cutouts of stars' heads goes through street broadcasting picture's hit tunes through P. A. system. ADS spotted on radio page of newspaper the same day as the Hollywood Hotel Broadcast (Friday) will stimulate interest of followers of this weekly program to see the picture. Sell the fact that the Orchid Room of the air and all the stars may now be seen in the picture. CANDID CAMERA fiends are invited to take photos of the stars while the picture is going on. Arrange with newspaper to print best shots.