Homicide (Warner Bros.) (1949)

OUR MOosT SENSATIONAL Two Lobby Ideas “CLUE” DISPLAY Window box on lobby wall or 40x60 out front. Look at These Clues! They Solve an Important HOMICIDE See Warner Bros.’ “HOMICIDE” Exhibit features and_ identifies items as follows: The Clue of the Amateur Knot! The Clue of the Matches! The Clue of the Saccharin Pill! The Clue of the Five $100 Bills! (Stage Money.) The Clue of the Tattoed Serial Number! GIANT CLOCK Rig up giant clock as suggested in cut, 8-minute intervals punched out with film’s title. Buzzer sounds regularly. TIT IITee Stunt Check=-Qtt List TTT FIVE REAL HOMICIDE (1) On a midsummer morning back in 1892, this double-homicide startled the citizens. of Fall River, Mass. The victims were an elderly man and his second wife. The man’s spinster daughter was arrested and tried for murder. She was eventually acquitted but not, however, before this singular jingle was composed in her honor: ee took an axe, Gave her mother forty whacks, When she saw what she had done, She gave her father forty-one.” (Answer: The Lizzie Borden Case). (4) This homicide electrified New York on the night of November 4th, 1928 when the victim, a notorious gambler, was shot down in the corridor of a midtown hotel just twenty minutes after receiving a phone call that lured him to the mysterious rendezvous from Lindy’s restaurant. Though the victim lived for two days, he refused to name his killer. Another New York gambler, McManus, was arrested and tried for the crime but was freed for lack of evidence. Officially the case remains unsolved to this day. (Answer: The Arnold Rothstein Murder). POLICE FILES DISPLAY Small table carries regular office files, eard in front reads: ““HOMICIDE”. Inside file, which is left open, are stacks of stills from the picture — ever see anyone who could resist picking up an 8x10 glossy? ITEM FOR LOCAL COLUMNIST Famous detectives are Sherlock Holmes (fictional), Nick Charles (fictional), Allan Pinkerton (real), Dick Tracy (fictional) — and of course Robert Douglas in HOMICIDE. Do the columnists’ read ers know any more? LOBBY POLICE BROADCAST In co-op tieup with Police Dept., rig lobby radio to police call wave length. Cop is stationed nearby to explain. SCREENING FOR DETECTIVES Asking newspaper to cover, run special screening for city’s detectives, stopping film at crucial point to have sleuths write their version of ending. CASES....MATERIAL (2) Two eighteen-year-old youths, both members of rich and prominent Chicago families, committed this “perfect murder” strictly for thrills, back in the Twinkling Twenties. Victim of the sensational homicide was a young school boy. The scholastic brilliance of the murderers (they were taking postgraduate courses at the University of Chicago) proved no equal match for the practical efficiency of the police who worked steadily away on the slimmest of clues —a_ broken eyeglass lens — until they cracked the case wide open only 10 days after the victim’s body was discovered. (Answer: The Loeb and Leopold Case). (5) This shocking New York homicide occurred in 1926 when a Long Island art editor was killed by his wife and her devoted paramour who, until he wielded the lethal sashweight, had lived an unexciting existence as a corset salesman. Both wife and salesman were apprehended, tried and found guilty. The case earned its special claim to fame when a New York tabloid “sneaked”? a news photo of the erring wife at the very moment of her electrocution at Sing Sing. (Answer: The Ruth Snyder-Henry Judd Gray Case). WEAPONS DISPLAY Police Dept. lends actual homicidal weapons picked up in recent arrests and raids, placarded and displayed in lobby. NEWSPAPER UNDERLINER Copy line for spotting, run-of-paper: Experts Said ‘Accident!’ One Detective Said HOMICIDE! Strand — Friday LOBBY FINGERPRINTING Police Dept. representative stationed in lobby fingerprints willing patrons. Nearby copy reads: Help Your Police Department To Help You! Be Fingerprinted! GOOD SHOW FOR HERALDS Look over the Ads, pick up suitable 3column mat and print locally for wide herald distribution. Reverse side carries merchant co-op copy or a contest idea. FOR NEWSPAPER FEATURE (3) This homicide occurred in September, 1922, but didn’t hit its headline stride until the case was re-opened four years later due to pressure from an enterprising New York tabloid, claiming new evidence. The victims were a New Jersey clergyman and the pretty woman choir leader in his church. The highly respected wife of the murdered clergyman was tried for the crime and acquitted, but not before such oddities as the “pig woman,” the earnest but slow-witted Willie Stevens, and the bucolic De Russcy’s Lane were familiar terms in every household in the nation. (Answer: The Hall-Mills Case). POSTER Print locally — Spot all over town! Still shown is 706-304—at National Screen. Or pick up head from ads. ~ WANTED HOMICIDE If You See This Man Call (Theatre Phone No.) Immediately! (Description) SELLING!