Hot Money (Warner Bros.) (1936)

2 ® e ® e@ ® HOT MONEY & & e & @ bi Ei. Macks dae O Io Toa .-T LO WN YOUR BALLYS ON TITLE AND THEME Showing ‘Em How GASOLINE SUBSTITUTE RUNS MOTOR Theme of film centers around the invention of a gasoline substitute . . . which added to water makes a better fuel than gasoline. Here's how you can work idea into stunts to bally your show. DEMONSTRATION ON STAGE You can probably borrow a demonstration motor from one of your auto dealer friends. Week in advance of opening, you place it on stage and demonstrate. First you spiel on plot of film and how gasoline substitute is used in picture. Then you go on to say that formula for this is almost complete—and although it isn't ready for the market yet, you have a supply of it on hand for demonstration purposes. You exhibit a small bottle of the supposed stuff and then ask for volunteers to step on stage to see that you are only using water in motor. The lad who reaches the stage first is your stooge, who says that what you're pouring into the motor is really water (but between the both of us, it's gasoline). Then you step on gas, and off motor goes. It’s not necessary to deceive your public. Tell ‘em that you’re re-enacting scene from film. MOTOR IN LOBBY Small gasoline motor can be set up as lobby display. Arrange hidden tube to drain water that you put into it when you make your periodic demonstrations during day. Of course, there is real gas in tank but folks won't know it. Sign tells ‘em that motor is being started with gasoline substitute. GAS STATION TIE-UP Gas station can plug film by bannering front with copy reading: "Play Safe. Do Not Rely On Gasoline Substitute as Seen in 'HOT MONEY’ Now at the Strand Theatre —But Use Atpacit Gas for More Mileage per Gallon." FREE MONEY HANDOUT SERIAL NUMBERS ON BILLS decked out in afternoon formal finery and whisked around town in a smart limousine. At busy corners chauffeur steps out and opens door for-his exit. Then smoothie starts spieling about show and hands folks fake money or heralds. Each act should be short and sweet. SMOOTHIE'S SHOW SPIEL Know guy who's endowed with gift of gab? Hire him (shouldn't cost much) and dress him in formal afternoon clothes from top hat to white spats, including Ascot tie, and set him out front spieling about show in Floyd Gibbons' rapid-fire manner of talking. FAKE MONEY NOVELTY Just the thing for throwaways and for bally stunts. Bills are regulation currency size and are printed in green ink on bond paper. Reverse side has catch lines from ads, theatre imprint and playdate. Prices: $4 for IM; 5M—$3 per M; !0—$2.50 per M. Order directly from: ECONOMY NOVELTY CO. 225 West 39th Street New York City Page Two For a novel lobby contest, you could take down the serial numbers of ten $1 bills daily, and announce via lobby, front and heralds that 10 serial numbers of $1 bills which are handed out as change from your box-office will be posted on a lobby board daily. Holders of bills are to bring them to lobby day of opening and compare them with numbers posted. Lucky number holders see film on pass. MONEY TREE BALLY A trip out into the woods will net you a small tree that should look like the one in illustration. All you do is to pin load of fake bills all over tree and then put it out in front of theatre. Passers-by see the money-laden tree and then sign, which reads, "HE THOUGHT MONEY GREW ON TREES" . . which is followed by a plug for film. MAGICIAN BURNS DOUGH Frankly, we can't do it but perhaps one of your local Thurstons could "'burn'' a dollar bill and then reincarnate it without any damage. If you can get him at your price, set him up on stage or in lobby doing hocus-pocus turns featuring above trick. While he goes through this one he refers to it as "'Hot Money", and also dishes out film info. USELESS INVENTION GAG You might run a contest via lobby or cooperating newspaper for the silliest suggestions for inventions . . . patterned on the Rube Goldberg impractical invention idea. This is suggested by a sequence in film in which an inventor works on a gadget so that you can take a shower with your clothes on. Passes are awarded to best ten goofy inventions suggested daily. FAKE MONEY DISPLAY Fill receptacle with pile of fake dough. Bills available from the Economy Novelty Co. will do the trick. Sign attached tells ‘em it's ''Hot Money’. You might run a ''guessing'' contest; sign tells folks to guess approximate number of bills in container. Ten nearest guesses cop show ducats. Old, but... Publicity Possibilities If You FOLLOW LIFE OF $1 BILL FOR WEEK About a week before film opens, enclose twenty $1 bills in glassine envelopes. Copy on envelopes should read along these lines: “WHERE WILL THIS BILL GO AFTER IT LEAVES YOUR HANDS? The Strand Theatre is trying to follow the life of this $1 bill for a week, to see how many people had possession of it during that time. If this bill comes into your hands would you mind dropping us a card telling us from whom you received it, giving us your name and address. We will appreciate your cooperation immensely. We started this bit of research after seeing the preview of 'Hot Money’, in which the tracing of a million dollars brought the characters into many hilarious and farcical situations. If you have this bill on July 18, which is exactly one week after we put the bill into circulation, please return it to the manager, Strand Theatre, and another will be given to replace eee If you put twenty bills into circulation, we think that the holders of at least one will follow through on stunt just out of mere curiosity. So then on final day, which should also be opening day of film, you exhibit bill in lobby, with story telling names of people who held it, how long they had it, etc. Your best bet would be to get the newspaper lads down and explain whole stunt to them. Country of origin U. S. A. Copyright 1936 Vitagraph, Inc. All rights reserved. Copyright is waived to magazines and newspapers.