I am a Fugitive from a Chain Gang (Warner Bros.) (1932)

Newspaper and Department Store Tie-up for “Fugitive Hunt” The following is an adaptation of the old ‘‘raffles’’ gag which fits in admirably with the subject matter of ‘‘I Am a Fugitive From a Chain Gang.’’ Arrange to have an unknown and unnamed fugitive appear at a certain public place on the morning of the opening of this film at your theatre. Offer rewards of promoted prizes and guest tickets to those who correctly identify him. The stunt is best oper ated in the following manner: 1. Tie-in with your local newspaper to publish daily a photograph and description of the fugitive. Make it a point that part of the identification _ of this ‘‘Fugitive’’ necessitates tapping him on the shoulder with a copy of a newspaper you have tied in with, say ‘‘You Are a Fugitive From a Chain Gang,’’ which opens at the a Ay ee ee Theatre, tomorrow. As ean readily be seen this makes it an excellent circulation builder. 2. Suggest to the advertising manager of the newspaper that the ‘¢ Fugitive’? mix with crowds at various department stores which are having a sale or at some other public place. In this way, it may be possible for the ad department to get some extra lineage because the Department Stores will undoubtedly be willing to take additional space to announce the ‘‘ Fugitive’s’’ presence in their stores. If you are success‘ful in tieing up with a department store, be sure that their ads carry the copy telling about the stunt. It may be possible also to put throwaways in their packages, banner their trucks, stamp their bills and whatever mediums suggest themselves to you. All such literature should carry photo and description of ‘‘The Fugitive From a Chain Gang,’’ together with your play date. In operation the stunt works this way. The paper shows the picture of the person who will be the fugitive. The paper says that this person will start from a designated point, walk ona special street, approach an individual store, mingle with the crowds, and invites its readers to tap him on the shoulder when they have recognized him and say, ‘‘ You are a fugitive from a chain gang, which opens tomorrow at the ................ Theatre.’’ Keep the ‘‘Fugitive’’?’ moving from one section of the city to another. If the tie-up also includes department stores, have the papers publish the time during which he will be at each department store, specifying the department. Award the prizes by whatever method is most convenient to you and the stores donating the prizes. Be sure that it is emphatically stated that no relative of any employee or any employee of the newspaper, the theatre, co-operating merchant or The Fugitive will be permitted to enter this contest. HERE’S A SAMPLE STORY Publicity 3to-y Noo1 Fugitive from a Chain Gang Defies Local Detectives! Rewards Offered to Amateur Sleuths Who Spot the Phantom Fugitive Amateur Philo Vances, embryonic Sherlock Holmes will have their opportunity at sleuthing tomorrow when the New York Times-Strand Theatre ‘‘Fugitive From a Chain Gang’’ stalks the city. Paul Muni, the ‘‘Fugitive From a Chain Gang,’’ which opens tomorrow at the Strand, had no trouble escaping detection in a big city. Could you have found him? MHere’s your chance to show how good your powers of detection are. Tomorrow morning at 10 A. M. ‘‘The Fugitive’’ will leave the office of the New York Times on 43rd Street between Broadway and Eighth Avenue. He will walk up Broadway as far as the Strand Theatre at 47th Street, where Paul. Muni’s newest dramatic thrill, ‘‘I Am a Fugitive From a Chain Gang,’’ will open at 10 A.M. He will mingle with the crowds, purchase a ticket and enter the theatre. His next appearance in New York will be at Gimble’s Department Store where he will purchase an overcoat during the special Founders’ Day Sale. If you think it is easy to detect a fugitive after you have a full description and a photograph, be sure to buy tomorrow morning’s Times and join this merry chase. If you recognize him, all you need do is tap him on the shoulder with a copy of tomorrow morning’s New York Times and say, ‘‘YOU ARE A FUGITIVE FROM A CHAIN GANG NOW PLAYING AT THE STRAND THEATRE’? and you will be awarded with (list of promoted prizes). All right, let’s go! Who will be the first to catch the elusive phantom? Who will be the first to catch ‘¢The Fugitive From a Chain Gang’’? Be sure to read tomorrow morning’s Times for full description of the Fugitive. Pa Le & ; Additional Local Stories Additional stories mentioning the names of the winners and any human interest stories which naturally arise from this type of promotion must be written locally. It would add to the interest of this stunt if you could arrange to have the newspaper publish pictures of the daily prize winners. Be sure that you emphasize that no employee or relative of such an employee of either the newspaper and the theatre or any co-operating store has been permitted to enter this test of skill. Also emphasize that no friend or relative of the fugitive is permitted to compete. Page Twenty-two Story No. 2 City’s Sleuths Search Streets; Seek Chain Gang Fugitive Reported Headed for Strand Theatre; : Has Announced He Will See Picture Here you are detectives! ‘‘The Fugitive From a Chain Gang”’ is 5 ft. 7 in. tall, has light brown hair, blue eyes, weighs 140 pounds. He will leave the office of the New York Times on 43rd Street between Broadway and Eighth Avenue. He will walk up Broadway as far as the Strand Theatre on 47th Street, where Paul Muni’s newest dramatic thrill, ‘I Am a Fugitive From a Chain Gang,’’ will open at 10 A.M. He will mingle with the crowds, entering the theatre and purchase a ticket. His next appearance in New York will be at Gimbel’s Department Store where he will purchase an overcoat during the special Founders’ Day Sale. If you think it is easy to detect ‘‘The Fugitive’’ with the full description and a photograph, start now. If you recognize him, all you need do is tap him on the shoulder with your copy and say, “YOU ARE A FUGITIVE FROM A CHAIN GANG, NOW PLAYING AT THE STRAND THEATRE” and he will award you with une of these handsome prizes (insert list of promoted prizes.) (SUGGESTED ANNOUNCEMENT ADS) eecovenocaevennevarrascesasaecucecensgasqneceeseasescerseaeeasoeererreastrscoaoereeroscaceeerasarcoccegsssvocasteegggsrvscoaeesagaQUUcaseevQsevsTieevvevssvasocesvassscccseserv4a4trvoscssnevsccenenvvscacscaeesvzursurnevensssacencesssgneueseneevaaeernesevaeenes ‘eeneencnernasnavencoeezaueeageseesscasecessescaovneanenvestvanvorauesguarenseaagragesveeeneecneneacveenunenestuneenacuaetenecneseagseenaengeseceveueveceagenecavaneseeeaervecenseeseenueeenessnenmasnnniy’ = Tomorrow! at 9:30 A.M. The 1 2) WE 4 I t i W e 2° will impersonate “‘The Fugitive’’ Photo of man who will leave The New York Times Recognize him and one of these prizes is yours! OUESOROORETTETOTNSROTTE DOCROMORGOROE TETTESHOGOGI OTE TUCHTTOREESINOECSUCCENCECAGEUAECORNEGECESOESENOCNECtECHeAecvcesTeNteectesscrstacoeeat APULLUROCSOGEDUGSSORAODONLGRAOUDADLLSURSAUESUESSSUASAUILOOHIDOSEHOULEGOSLSONGAAASOIGULGASLANSUDEANLLULEDALUGSOOLSCUNUANRSANLARECELUEESDENLEE SRAUSDUCLOSASDORESDAULSLESUSAOUDAESLSSSGROOSEESISORDESIGSURLSEBRUSSOSOAGLSERSS OSOSPODEDDLOSESULEEOONEL NSEGSOOEDSIAOSNEAAALELMILIDNALOERARESOND ViLALMLIDOAMADERDED ERAS ORROOO ROD AG NELLA ELMAR RHLSLLAASUAAAAAMES ALARA, AASALUADLAGLALALOGSEASALLADORLGRGRSLUERIUCEAEASeNEAgUasausutests ‘CRATUTUEWOYVSCOVITSSECOHATOOTNTEN ERS FUTUR oes cooaseneasteduetatantecesesateussveusennccesecseneausecounenceceecscsettsiutteceereeensnceresineesees ; i HERF HE 1S aa. ry agg te SR 5 Feet " : ; 140 pounds; Brown hair, blue eyes. @ His second stop will be at the Strand Theatre, 47th Street and Broadway. He will purchase a ticket to see Paul Muni in “I Am a Fugitive From a Chain Gang.” @ Next he will go to Gimbel Bros. Department Store where he will purchase an overcoat in the Men’s Department ‘Founders’ Day Sale.” Remember—all you need do is recognize him—tap him on the shoulder with tomorrow’s copy of The Times and say, “You Are a Fugitive From a Chain Gang.” HUGOURLSEERUAEEROSOLSEOSUODECESEOEOSPLSDPRSOEDONSOPUROESGOAAUDOOCADORUSBESOAUNLONUCSSEERGREDAAUCELUCORAEAUQE00E00S 000480008000 088) a aONRHDUED NOH AACDONRESROSeCREEONEDRHNRERSROnNSHeeTOCaTeEceResereanuooDDAMeDEaD NORtOSHOADAAGODETNLUODE Aas DOONEDOOSNES REDON TDeDRETECASRROND = 2 Tusegencecacagecsconoceacccvacevoaceuacousuvauusieeasveesueseangnenaeecsscesncagsoonuccuueacnuecqsensausentnesgeecesecaceqsaacuecouastuushstenssueeeoeesnseuenesaveesaacauusecuatveagunsnedseegeasaeaegegsasuauceaaooncaueveastausneereneasennenuenneawnurt 3 a OaGLeLeeMUeobenabedUennedeaLsnsaeaueaeuedaeagseaUennUesMeesUUnNUHGseeCHORUAONEAUENARUODONOUEAGEEADEOUEOLSAGUELOGUOGOCOGUAOUNUDEUGAEUAOENOUESUELASGOUCOUUHOUESOUEEDOUEUOLOOSUAAEEDUSUOEENANGHAESOUQUDEENUOEAUCOUEONDUEGDCEDEOGOEONLgNOUSHOLELUNOOLINAINNILNINE SPevOMUO RECA CLACA CUA EeA Aaa eG OR EET TTT MAAR TE es eaTU TTT ETH Ea HN gS TTA ETTATTC TDMA ETT ENTE TUTNTM ae cMaet ne eTOOPETH GaGa cuuuaeasaTTUeTMaaoaseeTPOYETGOUUatdavageenasuaescocuensuausssesuensuoreTas 4 SecoucnecasnucecanuacusdvaeaagsuasevsagoseestuasevesvosseanueucagsuanssanceonsgvusaesssuegsasunensUtuseesassseanscsensssneeees4ssesagustensQuvesegsv4steQssUUsgs4QseueeabUstssassaengoasssQannunesnssusuussscansacucesssuovensauuasnensanensnuecuuuuacgqnuenvs = Here He Is! “The Fugitive” If you recognize him step up and tap him on the shoulder with this copy of the New York Times. Prizes for Champion Sleuths Photo of man who will impersonate “<The Fugitive’’ Here’s where “The Fugitive” will be: 9:30—He leaves the office of the New York Times 9:31 (In front of the Strand Theatre, 47th Street and to B’way, where he will purchase a ticket to see Paul 9:59 (Muni in “I Am a Fugitive From a Chain Gang.” z : A : E g z : E 2 Z A = H Z g E Fs z : Z i = = i : E : : POPU ULSUGUEGUSUALAUGESSS USSUUCSESESUULRENDOGOROLLE CLES COGESLULCULOCEISEARCEOCUGEUELADOEALSS BURCUGLAGSCEGLSEOSGELAUCCLAIUGRALL SSUSLSEEGEDUCHAZELOOUCDURSSESUNGCULESEGUGEUAASES ESOS LULOSLDORELOGEAS ILS TELLGLUELUUDRGUCOGUCOREECIOSOEAECENN CAUANHTELAESEHGEOEGEGUNELUAGONDLOODONEALEUDUSLERESEEDEGEACESUOCREDIUSEESERLA DOLEEAE SCENES EOEGUULELESNUNESUSOCERSEILEGENGACLEGENUCEEUNSHTUNUNSSRGORLELUCAOOSEUSEONLAGOUOAUCLUGLESSLOESOISIUUSCALASUGUELOUUEOLUGSLEDUGUULESOSOCDACHCSSOOULSECADUCGOSSOGLOSLOUOLSIESOLAGOALONOAONLURGAOAEbUSEESNECONEA te jOONGUHUREREOUGODURODOSPAADA OD EDEDEADOEESHoUUGURcoNeRnedeNNeUSsueUeCucDteNeeHCHENTVCAUARDGRS se eEteeTDeOUEEROREICLEDGGN TtREUIURETETENEUEUR ten eeTEvUCUCUENTeeNCSCORSSCUSUCCUNSUCELODES ES OARS UREA SOUAOEETONORRRAONOUCESOUHEGADOOROENOOSGROOEURAGUEDEORSAADONAGCEAERASUONRSEaDOREL ONOLEREDaONGOUENCHDOSENT Ese 12:00—Men’s FOUNDERS’ DAY SALE in Gimbel’s Department Store and “The Fugitive” will pur: __ chase one of the special value men’s wear, ete. : C’MON—SEE IF YOU RECOGNIZE HIM! _ SHULAUGNOGRDAUADUGUSUOEUUOSUGQGEUUGUEOEAUUGSUUSUUSUCEOAUSSESUSUUAAELEGAUESEOUESSUUESSSUNDLSUCOLSUSUERGDESULETGEDUGASUSULSONEOSCESSOSOGEQUOESUEGRAEGQUGEOUQUGUSAUSEUOCHCSUEGODCORONSOGRUQCQNSREGSDELSUOEEENOLOUAGESEUSLGSSSELCSNDOEREQUGRDSSINSGSNEESEEGUDSUSINODISOTT.