I Am a Thief (Warner Bros.) (1934)

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Diamond in Lobby © The “famous jewels” angle just yells for a lobby display. If you can borrow paste diamonds, similar to descriptions below from local jeweler, they'll look swell in ordinary showcase or pinned to lobby frames. Histories of the gems should be spotted next to diamonds. If paste reproductions are not available, use photostats which you can get from local library’s encyclopedia. Histories: Cullinan Diamond: In 1905, a 3,025 carat diamond was found in the Premier Mine. It was purchased by the Transvaal Government, in 1907, and presented to King Edward VII. It was then sent to Amsterdam to be cut, and in 1908, was divided into nine large stones and a number of smaller brilliants. The two largest weigh 516 carats and 309 carats respectively and are the largest brilliants in existence. Orloff Diamond: Stolen by a ship’s captain from a French soldier, who had taken it from the eye of an idol in a Brahmin temple, this diamond was bought by Prince Orloff and given to the Empress Catherine II. It weighed 184 carats. Koh-i-nor Diamond: Bought from the Rajah of Lahore, this diamond was presented to Queen Victoria in 1850. It weighs 106 carats and is still among the British Crown Jewels. Regent Diamond: Found in Borneo, this diamond was bought by Pitt, Governor of Madras, and in 1717, sold to the Duke of Orleans, then Regent of France. It weighs 136 carats and is still in France. Great Mogul Diamond: The only diamond of its size produced by the Golconda Mines, it weighed 787 carats in the rough and 280 after cutting. It was a rose-cut-stone and tall on one side. Karenina Diamonds: Once a Grand Duchess owned the Karenina Diamond Necklace. Her lover poisoned her to obtain them. Then a modern Croesus bought them for his mistress. She sold them to save his fortune in time of need. You can see them here during the showing of “I AM A THIEF.” (Note: Do not use display for latter history. Use as teaser and build your other displays around it, giving the teaser added prominence. ) Jewel of a Display ® CAN YOU TELL THE DIFFERENCE BETWEEN THE $10,000°° DIAMOND AND THE IMITATION 9) With local jeweler’s cooperation, you can arrange this very interesting lobby display. Jeweler provides an expensive jewel, and also an exact duplicate of it. Both are placed in a gilt box in lobby, with copy explaining that one is very expensive and the other is an imitation. Patrons are invited to guess which is the McCoy. Uniformed, armed guard provides atmosphere and protection for the jewel. Credit card for the jeweler should be his inducement. Stunt can be built up with publicity stories in papers about the display, about the insurance on it, etc. Page Eight SOARS no <> _ ee = et le <> nn ) i Zp PLAY THE «THIEF’ ANGLE BIG... Six Famous Film Thieves ... Guess Who? This one-day contest explains itself in the publicity story below. Look it over! If you like it and your editor likes it, order Mat No, 28 —20c, and the illustration below is yours. I Am A Thief! Who Am I? Follow These Hints The Solution’s Easy! 1. In desert making getaway to Mezico . mur deress helps him to liberty. “He could dish it out but he couldn’t take it... .” Meets girl in hotel . . . goes to fishing village with her where he hides out from enemy gangsters. .. pal 18 Shela. 3 wo bw 4. Czar of drug racket deserts his girl who squeals and brings him to justice. 5. Orphan outcast who becomes involved with racketeering gang, rising to leadership, known to police as blonde-haired bandit. 6. While making a bank holdup is caught and jailed at instigation of reformer whom she means to kill but decides to marry. Answers 1. Lyle Talbot in “Heat Lightning.” 2. Edward G. Robinson in “Little Caesar.” 3. James Cagney in ““He Was Her Man.” 4. Ricardo Cortez in “Big Shakedown.” 5. Joan Blondell in “Blondie Johnson.” 6. Barbara Stanwyck in “Ladies They Talk About.” Lobby Contest @ Same idea as contest explained above, might go as a lobby contest. Your artist can paint masks on stills of the six actors, patrons dropping their guesses into ballot box in lobby. Thieves Contest @ General newspaper contest for longest list of famous thieves of history, such as Robin Hood, Ali Baba, Francois Villon, ete. Ducats will do for the winners. Insist that all thieves be top-notchers, such as the above. Free Mystery Mags @ Take a crack at promoting back issues of mystery mags from local distributor. Paste stickers on these, plugging picture, and for gratis hand-out in lobby. Similar stunt has worked before. Cards on the newsstands should help. (Publicity Story) Identify These 6 Film Thieves and Win Free Tickets Can you identify these six famous screen thieves? If you can, and can name the pictures in which they appeared as thieves, there are two tickets to [Hoc otelierwn Sica anit aaa Theatre waiting for-you at the ofice of the 2... (newspaper). Each of the six noted film players shown here has portrayed the part of a thief in a recent screen drama. Each one should be known to every theatre patron, yet in order to aid contestants there is a clue to their identity printed with each photograph. Good detectives are frequently look behind the masks with which criminals hide their features. Their victims often called upon to can remember only one distinguishing thing that might make it possible for the police to learn their identities. These film players are masked, yet to the discerning eye there are distinguishing marks. Study the pictures—read the descriptive matter that accompanies them carefully. Then try to identify them and name the film in which they played the roles of thieves. Remember that there are different kinds of thieves, and the roles portrayed were not necessarily those of diamond thieves or international swindlers. Contestants will find considerable help in the illustrations themselves. Those who send in correct lists to the Contest Editor of the .......... ee (newspaper) before ..............5 will receive two tickets to the ee EEN Theatre, where Ricardo Cortez and Mary Astor head a company of noted players in the Warner Bros. drama of jewel thieves in their battles with the police and with rival gangs, “I Am a Thief,” which will open next Clue Board Display © Rialto Theatre in New York set up a clue board in front of the theatre recently on a mystery picture. Why don’t you do the same on this one, as illustrated?