I Loved a Woman (Warner Bros.) (1933)

Sell Bigness of “I Loved A Woman” Thru “New Deal For New Show Season” Week the history of your city. L AUNCH your exploitation for ‘‘I Loved A Woman’’ with the most elaborate campaign in Call your campaign ‘‘Our New Deal for the New Show Season.’’ Make the bigness of the picture plus the popularity of Edward G. Robinson and Kay Francis your opening shot to start off your ‘NEW SHOW SEASON”? of picture hits. STATE THEATRE NEW SHOW SEASON HIT NO. 1: EDWARD G. ROBINSON IN ‘‘T LOVED A WOMAN’”’ with KAY FRANCIS. Then follow with a list of other outstanding attractions—hit after hit—right along the line of Warner Bros.’ and First National productions. Such a campaign while designed principally to draw big crowds to your theatre to see “I Loved A Woman” can be expanded to a mammoth scope to earn the official endorsement of your Mayor and the support of local merchants. In this connection the Season” and so on. After securing the cooperation merchants, obtain an official proclamation from your Mayor and Chamber of Commerce to set aside a week “New Show Season” idea could be put to work by cooperating merchants to apply to their respective lines of merchandise. instance: “Macy’s New Show Season Of Furniture,” “Fox’s New Show Season Of Furs,’ “Bonwitt’s New Show Season of Ladies’ Apparel,’ “Chevrolet’s New Noss. For of your leading to be known as “Buffalo’s New Show Season Week.” This special week should of course, correspond with your playdates of “I Loved A Woman.” Follow Thru With These Important Items: (1.) Release a news story to your local newspapers announcing “Buffalo’s New Show Season Week,” the names of the participating merchants, the Mayor’s endorsement and a facsimile of his proclamation. Then follow up with information dealing with your showing of Edward G. Robinson in “I Loved A Woman” (Specimen publicity story appears on this page). (2.) Simultaneously with the release of the news story, use an institutional trailer to herald the “New Show Season” and the opening of “I Loved A Woman.” (3.) Dress up your lobby in seasonal atmosphere. Give prominent display to a large lobby set-piece announcing all the coming hits of the “New Show Sea son.” A large portion of this display Edward G. Robinson in “I Loved A Woman” as Hit Use a blow-up of Robinson and Kay Francis augmented by copy from the ad section in this campaign book. Other parts of the lobby and promenades of your theatre ean carry exhibits of photographs or posters of all Warner Bros. and First National stars in forthcoming attractions. copy with each portrait: EDWARD G. ROBINSON ... ANOTHER STAR OF THE “NEW SHOW SEASON” or KAY FRANCIS... ANOTHER STAR OF THE “NEW SHOW SEASON”). Give space on the set-piece to the names of the cooperating merchants. it may be a good idea to hold an exhibit of sample merchandise from each store. (4.) The “New Show Season” idea should be earried on in all your advertising. (Use this identification If you have a spacious lobby Head off all your newspaper ads with the trade mark illustrated here campaign. with: or else use the same copy set in type. All your outdoor advertising programs, heralds and throwaways should contain similar copy. (5.) With the cooperation of your local newspaper a full page of advertising can be pooled—space to be bought by each merchant participating in the general These stores can advertise Season Specials” with the trade mark patterned after the design used by your theatre. sure to run a large ad on “I Loved A Woman.” (6.) Other tie-ups which are afforded in a campaign as herein outlined, are: window displays, package inserts advertising your attraction on one side and the store’s special on the other, counter displays, “New Show On this page be and other standard forms exploitation which are stock should advertise tie-ups in your locality. Note to Exhibitor:—Plant this product story, as part of your publicity campaign for “I Loved A Woman,” during the “New Show Season Week.” Manager of State Theatre Expects Real Prosperity Proudly Announces His Greatest Program of All Time as City Launches ‘“‘New Show Season’’ A S our merchants line up solidly behind Mayor in his ‘‘New Deal for the New Show Season,’’ with an offer ing of merchandise of unsurpassed values, Manager of the State Theatre announces that he looks forward to the coming year with a feeling of greater optisism than ever before. His confidence in the future arises from two factors—one the positive evidence in sight that the country is definitely on the road to great prosperity. His optimism about his own business springs from the fact that he has been fortunate enough to have secured the entire Warner Bros-First National motion picture product for the new year. Pictures that will prove the last word in entertainment, have been contracted for by the State Theatre, from the producer that gave the movie fans such sensational screen entertainment as ‘‘42nd Street,’’ and ‘“Gold Diggers of 1933.’? The State Theatre will launch the first of the great line-up of coming pictures during the ‘‘New Deal for the New Show Season’’ week which starts It will be **T Loved A Woman,’’ starring those two tremendously popular stars, Edward G. Robinson and Kay Francis. Other Warner Bros. and _ First National hits which will appear regularly at the State Theatre are: saabeececnnscccersssreees ‘““GOLD DIGGERS OF x * “<HOOTLIGH TT... PARADE)? 2 is heralded = as being even more spectacular, and greater entertainment than ‘‘Gold Diggers.’’ James Cagney as a ‘‘hoofer,’’ Joan Blondell, Ruby Keeler and Dick Powell head the brilliant cast. * * * 1933,”? Richard Barthelmess in ‘‘MASSACRE.’’ A most astounding story based upon the novel by Robert Gessner, * * * ‘“‘SWEETHEARTS FOREVER,’’ now in production co-starring Ruby Keeler and Dick Powell; a musical romance of two lovers from youth to age, with a Little Old New York background. * * * ‘‘AS THE EARTH TURNS,’’ from the best selling novel by Gladys Hasty Carroll. The picture is to be given big time treatment with one of the strongest all-star casts of the year. * * ‘““WONDER BAR,”’?’ which will have a cast of international stars, headed by Al Jolson, Kay Francis, Joan Blondell, Adolphe Menjou, Aline MacMahon, Dick Powell, Warren William, Bette Davis, Glenda Farrell, Frank MeHugh, Allen Jenkins, Guy Kibbee, Ann Dvorak, Pat O’Brien, Patricia Ellis, Lyle Talbot and Claire Dodd. * * * Leslie Howard in ‘‘BRITISH AGENT ’’ by Bruce Lockhart, This is a stirring story of Russia during the last days of the Czarist regime as seen through the eyes of a British agent in Moscow. PTR: Av mana eee Pane OSE OD PME Ce tay OEE BICEOND | e OOe Se SERIES eT Sree ee ne NRE Yee Nicene ee eR ee 282 AEE ERT ae ERA ES SS RL Oa REE. ERS Pee eS RE EE EES RE a eee EEE eae eel erent eee crane ae uml Ree ATE ANE EP SE Soe | Ow ELON eo ere eD Beat POPP ATOSIIE Ruby Keeler and Dick Powell, will be co-starred in ‘‘Classmates’’ a romantic and impressive tale of West Point. * *% * Paul Muni in ‘‘The World Changes’’ with Mary Astor, Aline MacMahon, Jean Muir. Mervyn LeRoy who directed Muni in ‘‘I Am A Fugitive From A Chain Gang,’’ directed. It is an epic of American life from pioneer days to date. * * * Barbara Stanwyck in ‘‘ Broadway and Back’? with Ann Dvorak, Patricia Ellis, It is a story based upon three generations of a family in the theatre. In addition to the ten specials already described, the following is announced : Ruby Keeler—Dick Powell, in ‘“The College Coach’’ with Pat O’Brien and Ann Dvorak. A Leslie Howard production, title of which is to be announced. Barbara Stanwyck in ‘‘Ever In My Heart,’’ with Otto Kruger, George Brent, Ralph Bellamy and Ruth Donnelly. ‘*Seven Wives,’’ with Adolphe Menjou, Kay Francis, Ann Dvorak, Bette Davis, Glenda Farrell, Joan Blondell, Patricia Ellis and Margaret Lindsay. **A Modern Hero’’ with an all star cast in the great story by Louis Bromfield. : William Powell in ‘‘The Gentleman from San _ Franciseo,’’ with Bette Davis and Guy Kibbee. This is a story of a jolly rogue who would double cross himself if he saw any profit in it. There will be a James Cagney— Joan Blondell production, the title of which is to be announced later. Also a James Cagney picture with Bette Davis playing opposite him. Another Barbara Stanwyck produetion, title of which will be announced later, with George Brent, Bette Davis and Lyle Talbot. William Powell in ‘‘The Kennel Murder Case,’’ by S. S. Van Dine. This picture will mark the return of Philo Vance to the screen, with Powell back again in the role of the famous detective with Mary Astor playing the feminine lead. Kay Francis in ‘‘The House on 56th Street,’’ with Margaret Lind (Suggested Publicity Story) Mayor Doe Approves Plans To Stimulate Business Proclaims ‘‘New Show Season” Week To Open Oct. 6 With Leading Merchants Cooperating CAMPAIGN SUGGESTED BY STATE THEATRE MANAGER AILING the suggestion of manager Harry Banks of the State Theatre as a step forward for business recovery, Mayor John Doe of the City of Buffalo has given his official en dorsement of Buffalo’s New Deal for the ‘‘New Show Season’’ campaign to be launched by the town’s leading business men, stores and theatres for the week beginning Friday October 6th. This week has been designated with the Mayor’s official proclamation as ‘‘New Show Season Week.”’ The idea is to herald the opening of the new Fall season. Fresh stocks of merchandise, the latest styles in wearing apparel, furniture and household goods and screen entertainment will be shown to the public during Buffalo’s New Deal for the ‘‘New Show Season Week.’’ SUGGESTED IDEA FOR TRADE MARK Sel Hit NO 1. EDW.C. ROBINSON "| LOVED A WOMAN’ KAY FRANCIS Cy This design may be reduced or enlarged to any desired size. Add the playing dates of “I Loved A Woman” and it can be used as an advance under-line. Merchants cooperating in the “New Show Season” campaign may copy the same design and advertise “Special No. 1” instead of “Hit No. 1” then follow thru with listing of the “special.” Cooperating in this ambitious program, which is already under way, are Buffalo’s leading stores. (List names including your theatre.) Preparations are being made_ individually and collectively to put on one of the greatest merchandise shows in the history of Buffalo. Each store is planning something ‘‘different’’ and while these plans have not as yet been disclosed they promise to present numerous startling surprises for Mr. and Mrs, Public and family. In line with this campaign, the State Theatre proudly announces a program of big entertainment values starting October 6th, the opening day of Buffalo’s ‘‘New Show Season.’’ Stellar stars and popular feature players in pictures everyone will want to see are included in this list from the leading producers of the motion picture industry — Warner Bros, and First National. Outstanding among these opening attraction, starting Hriday October 6th, Edward G. Robinson in ‘‘T Loved A Woman’’ with Kay Francis and produced by First National Pictures. In this picture Mr. Robinson surpasses even his past is the achievements and reaches new triumphs . Other State Theatre attractions listed for early showing are: (List coming Warner Bros. First National Pictures) and AT say, Ann Dvorak, Warren William and Allen Jenkins. This is a dramatic story of a Floradora Sextette girl who marries into society. Another Barbara Stanwyck duction. William Powell and Kay Francis will be teamed in a production, title of which will be announced later. ‘“From Headquarters’’ an all star east will be used in this story which portrays the part modern = science plays in the solving of crime. ““The Life of Rothschild,’’ George Hembert Westley. “Country Club’’— tentative title will also have an all star east of men and women play this social drama by Robert Lord. ‘“Hasy to Love’’ a gay comedy laid in Vienna with a woman’s husband having an affair with her best friend. An all star cast will appear in this picture. Ruth Chatterton with Lyle Talbot. Edward G. Robinson in ‘‘ Napoleon —His Life and Loves’’ with Bebe Daniels and Ann Dvorak. This will be an intimate study of the Little Corporal and his love affairs. ‘‘Havana Widows,’’ with Joan Blondell, Aline MacMahon, Allen Jenkins, Guy Kibbee and Frank MeHugh. ‘*Bureau of Missing Persons’’ with Lewis Stone, Bette Davis, Glenda Farrell, Ruth Donnelly, Pat O’Brien and Allen Jenkins. A new locale for a story fraught with comedy, tragedy, and unexpected dramatic situations. A Ruth Chatterton—Adolphe Menjou production. pro by in ‘*Mandalay’’ A Richard Barthelmess production with Adolphe Menjou, Joan Blondell, Guy Kibbee and Ruth Donnelly. Title to be announced. Kay Francis teamed with Warren William in ‘‘Registered Nurse,’’ with Margaret lJLindsay, Glenda Farrell and Lyle Talbot. ‘*Bedside’’ with Adolphe Menjou, Claire Dodd, Lyle Talbot and Frank McHugh. This is a most unusual story dealing with an Ex-Ray photographer who becomes a phony doctor. It affords Menjou a great role for making love to his woman patients. Joe E. Brown in ‘‘The Crowned Head’’—A comedy. An Edward G, Robinson produetion with Margaret Lindsay, Bette Davis, Glenda Farrell, Joan Blondell and Claire Dodd. ‘“‘The Return of the Terror,’’ by Edgar Wallace, famous author of Detective Mysteries with an all star cast. Joe E. Brown in ‘‘Steamboat Sam’’ with Claire Dodd, Ruth Donnelly and Jean Muir. *“Convention City,’’ with Adolphe Menjou, Bette Davis, Allen Jenkins, Guy Kibbee, Glenda Farrell. This is a comedy drama based upon a com mercial business convention in Atlantie City. Edward G. Robinson in ‘‘ Dark Hazard’’ a race track story. A Joe E, Brown—Joan Blondell production with Ginger Rogers, the title to be announced. ‘“Wild Boys of the Road,’’ with Frankie Darro, Grant Mitchell, Rochelle Hudson and Arthur’ Hohl. Already completed, this is a story of two boys and a girl who become mixed up with the wrong crowd. ‘*Diamond Dan’’ will have an all star cast, with a central figure closely paralleling a colorful celebrity. There will be 3 Aline MacMahon —Allen Jenkins productions and another Richard Barthelmess picture. In addition to these 51 productions for which stars and_ stories have already selected there will be 9 additional pictures with all star casts, for which stories are to be announced later, Page Twenty-one