Illicit (Warner Bros.) (1931)

Warner Bros. present “ILLICIT,” A Vitaphone Production 3 DRESS UP YOUR LOBBY) = carcutines Unusual Revelations of a Girl’s Strange Love Theories. rere Are Your Frames Yay When Marriage Comes in the Door Does Love Fly Out of the Window? oN ARS She Wanted to Love on Inspiration Only. are” f Introducing a New and Greater Barbara Stanwyck. WA faa Yow'll Never Forget the Theme and Remember the Story Forever. Oa Oa aa | , A Love Story That Begins Where Others Leave Off. = Se De Does Marriage Throttle Love? Title in red and white Enlarge still No. Enlarge still “BarStills No. “Illicit, 18 Reabht C M ; hel on yellow ground. En| “Barbara Stanwyck 21” | bara Stanwyck, 23” and | and 105” on back ground eal LOve Conquers a Marriage Rebel. large still No. “Illicit 26”; l } atural : : fake st “if iiteible use | tones. Background in | Top circle red, the next poster cut-out. Color | red, yellow and blue.| dark blue with title in dark oe with blue Absence Made Her Heart Grow Fonder. blocks from bottom up| Copy yellow on light | white, stripes in yellow, and white pattern. Heed sie ees ps blue panel and title blue| white and blue. Lower | Title yellow with red divale green and light and white on a white | panel in orange with | outline. Copy orange purple. panel. dark blue copy. on gray panel. and tint in natural | mount on yellow ground. of dark blue. Curtain | FASHION SHOW PREVIEW FOR DIVORCE JUDGE Stage a fashion show on your own “Over the Exit” | Over the Exit’? Banner stage, in the biggest, department| Material for a good Sunday fea i ° crie.:4, | ture may be had by giving a pre The girl of the HOUR J7| | Store or at a swanky hotel. “Illicit” | view for a divorce court judge. Ar ° is a natural for a style display for |Tange with your newspaper to have the picture of fi oday a member of the reportorial staff to interview the judge as to his : geous gowns, exquisite lingerie and | opinions on marriage and divorce, ; 3 on “companionate marriage” and’ Sh other women’s articles of apparel.| tne various fads of the day which The exhibit should be known as the | are causing discussion in all circles. Barbara Stanwyck wears many gor : ect Pe tad a a Barbara Stanwyck Fashion Show: | No mere interesting subject could: oS -_——__i_/_i ses “POA OAS pet F = : ‘ue tule using—the oublic im 7. \ ~ ; iota | | Local beauties can wear the gowns, |Ve ‘fu +," Af Hie fag BARBARA STANWYCK y with prizes offered by the stores | ® Matte.-~— 0 Tae furnishing the attire, for the one aa || WN STARTS FRIDAY | — meh DAT ro rene, ee eee oe | PAJAMA PARADE | Bulieoe still No. “Barbara Stanwyck, 23.” Background in yellow: title orange on blue scroll sance. with copy in black; “Barbara Stanwyck” red and date yellow on blue panel. Since modern fashion has been so prolific in fantastic creations in the pajama, and since some of the WINDOW TIE-UPS ——_—_$<—$—$—$—— | most effective scenes in “Illicit” : shows Barbara Stanwyck wearing The Stills of Barbar Stanwyck this style of negligee—it would be offer unusual opportunities for winquite in key with the picture to dow tie-ups. In your press and star arrange for a stage parade of girls stills you will find many featuring | in pajamas, offering prizes for those : ; ‘ who make the most charming preingerio, peapetnl clothes, and unsentation. The store handling the usual hair arrangements. Use them| pajamas will donate the prize in all! return for space in the ad. IMPORTANT NOTATION ABOUT “ILLICIT” HERALD! This giant streamer can be stretched to twenty-five feet. Letters are 9x18, on heavy cardboard and visible for a block. Not available at your exchange but must be ordered direct from manufacturer! ECONOMY NOVELTY & PRINTING CO., 340 West 39th Street, New York City. ONLY $2.00 EACH POST-PAID ‘ pnould a Man Wear a Wedding Ring? TRAFFIC CARDS Newspaper Contest An unusual and intriguing subject for a newspaper contest is Make up small traffic cards rv Ds the following question: “SHOULD A MAN WEAR A WEDtied to door handles of automobiles: DING RING?” Offer prizes for the best two-hundred-word answers pro and con which are mailed to your box office on or before a specified time. The first story to appear -in newspaper, outlining the contest may be something after the following: The newspaper contest which precedes the coming of Barbara Stanwyck as lead in Warner Bros. “Illicit” is material for many opinions of many people. “Should a Man Wear a Wedding Ring” IT IS ge 99 is provocative of arguments which have to do with the double ILLICIT standard and the relative rights of husband and wife. The wife wears a wedding ring, presumably, to publish to the world that to Park More Than _______ ZA she 1s no longer in the marriage mart, that she has got her man, é that no others need expect to be of interest to her. Why should the Minutes Here. BUT You Can woman be the only one to put on this symbol of the union? Let Park Near the __________ everyone who has opinions on the subject, get busy with the two The above illustration shows exactly how the herald on “Illicit” must . Theatre t ? Bn ice d answer, oe Dae aes ec * aes mi 2 a Ge Se be folded. We prepared the herald this way to get an unusual and startling which will be published in this paper. “Illicit”begins its engageSITET TCT” effect. It is printed in four colors. Each fold carries a aeerehhitem and pees GACNE TE ee oe oe os cs Phettre: once kb. bs next, vincing message! If you never used heralds before, the one on “Illicit” is worth making the feature unit on your entire advertising campaign.