In Our Time (Warner Bros.) (1944)

IDA LUPINO SEND-OFF IN WESTMORE ADS Ma ke-up created by the men who make up the Hollywood Stars Ida Lupino inthe ‘Warner Bros. Picture “‘In Our Time’’ Pere Westmore, Director of Make-up, Warner Bros. Studios, Holiywood The Westmores — Perc, Wally and Bud — not only make-up the Hollywood stars but have actually created the make-up with which they do it. And it is. that very make-up you get when you buy House of Westmore's lipstick, rouge, facepowder and foundation cr-am. House of Westmore offers the perfect make-up — gives you a lovely, attractive beauty — goes on smoothly and really stays on. You will like the fine texture and fashionable shades of Westmore Makeup. Regardless of price, you cannot buy better. 25¢ and 50¢ at toilet goods counters everywhere. FOUNDATION ers | CREAM Ouse Oo LIPSTICK — ==> WESTMORE ; SS) MAKESEs —— POWDER Z KE Up This is the national newspaper ad starring [da Lupino and crediting her present role in “In Our Time” which has been scheduled to run in newspapers throughout the country simultaneously with the picture’s release. The complete ad schedule, including American Weekly, the Hearst Magazine supplement, reaches over 25 million Follow locally with window and counter displays. newspaper readers. through ‘IN OUR TIME’ TITLE FOR PHOTO CONTEST This still can be made _ the basis for an interesting contest spon sored by leading photo equipment store or by the Photography Editor of Order “Still IT 38” —I10c—trom Campaign Editor your lecal newspaper. Idea is to invite amateur photographers to submit their own photographs of “Typical American Living In Our Time.’’ These photos might show the preponderance of uniforms among large gatherings, restricted auto traffic, photos of war posters, almost any subject effected by America at war. Award war bonds and theatre tickets as prizes. ‘TIME’ DISPLAYS Title suggests a number of interesting window displays in jewelry stores, based on the slogan: “Time is Vital... In Our Time.” Stores build up window displays of watches and clocks around this slogan, using stills. PAUL HENREID FEATURED IN BYER-ROLNICK HAT PROMOTION | 4 * F Here are two excellent tie-up aids made available by Byer Starred im “ Hollywood Rolnick to local dealers for their co-op cam The stars set the style with this handsome “Casablanca’’ Resistol, but men paigns. At right are shown the 2and l1 everywhere seized it for their own— as you will, too, when you try one on. It’s further distinguished by the Resistol “Self-Conforming” leather that assures perfect fit, comfort and longlasting, shape-retaining wear. column newspaper ads prepared for local Resistol Hat dealers. Below is shown the fullcolor, easel-backed display piece, in L1x 13 and 16 x 20 sizes, avail able for local window and counter display. en) ihe Re en ... Starred in Holitywoeod ... PAUL HENREID stor of Worner Bros. Picture “IN OUR TIME” @ *'Self-Conforming"’ RESISTOL HAT The stars set the style with this handsome “Casablanca” Resistol, but men everywhere seized it for their own—as you will, too, when you try one on. It’s further distinguished by the Resistol “Self-Conforming” leather that assures perfect fit, comfort and longlasting, shape-retaining wear. “*CASABLANCA’" RESISTOL HAT The Byer-Rolnick outlets in your city, featuring Resistol Hats, are ready to give you the fullest cooperation for a lecal tie-up campaign. With the ads and displays shown here as the backbone of your tie-up, also arrange for counter distribution of imprinted heralds, display of stills in windows and the promotion of free hats for contest prizes or premiums. For full information concerning local dealers and the availability of these tie-up accessories, write to: Mr. Irving Pierce. Byer-Rolnick Garland. Texas NEWSPAPER CLASSIFIED CO-OP AD Arrange with the Classified Ad Manager of your most enterprising newspaper to featuve this institutional ad as a promotion for the paper’s want ads. Tie-up is logical and effective and should be scheduled for opening day. Suggested ad here is shown Still is available. in reduced size. Also suggest newsstand tack cards made up similarly to be posted by cooperating newspaper. Order ““Want-Ad Tie-Up Still IT2°°— 10c—from Campaign Editor, 321 W. 1-MIN. ANNOUNCEMENT: _ANNCR: You who are in love . .. you who wait for love, how well you’ll understand the enthralling love story so eestatically told in Warner Bros.’ “In Our Time,” which opens tomorrow at the Strand Theatre, starring Ida Lupino as Jennifer and Paul Henreid as Stephan. How strongly you'll feel their love ... because it’s a love that could be lived only today! How deeply you’ll cheer it. . . for its beauty and power and ecstasy! How happily you’ll remember it... this bitter sweet love story of these two... who, in our time, had to love dangerously—to love at all! Ida Lupino and Paul Henreid were never so superbly cast . . ..never closer to your heart. In the excellent supporting cast are Nancy Coleman, Nazimova, Mary Boland and Victor Francen. Be sure to see “In Our Time” at the Strand Theatre tomorrow ... you'll be sure to cheer it as the most exciting evening you’ve spent in months. There’s been no greater love story in our time. And may we add our congratulations to Ida Lupino for winning the New York Film Critics award for the best performance in 1943 ...in “The Hard Way.” In Our Time The war has created shortages which impel all of us to conserve what we have .. . to buy only what we need. That’s why the Daily News Want Ads are so extra important in our time. It’s your opportunity to obtain what you want... to sell what others need . . . without effecting the limited supply of goods available. And you can use the savings or profits to buy war bonds. That’s the American way to buy and sell . .. in our time. READ DAILY NEWS WANT ADS Ida Lupino and Paul Henreid in Warner Bros.’ new romantic hit, “In. Our Time,” now at the Strand Theatre. Your Radio Exploitation 30-SEC. ANNOUNCEMENT: MAN: There is so little time for love in our time. WOMAN: Must we take our love where we find it ... and make it what we must? ANNCR: Those who love—must they love dangerously—to love at all? This is the enthralling story of “In Our Time,”? Warner’s breathless romantic hit starring Ida Lupino and Paul Henreid now at the Strand Theatre. Two great performances by two great stars in an unforgettable screen love story. See it! See “In Our Time” at the Strand Theatre where it is now playing to heart-cheering audiences. There’s never been a greater love story . .. In Our Time. ‘IN OUR TIME’ FORUM Suggest to the program director that he schedule a discussion forum titled “In Our Time” in which authoritative persons discuss the great lessons we should be learning from the historic events In Our Time. Arrange to preview the film for these commentators so that they may discuss the story of your playdate. Sa can et ee I A ene a a a OE ese cen 13