In Our Time (Warner Bros.) (1944)

LIBRARY EXHIBIT LAUDS HOME TOWN’S DEVELOPMENT Get the Chamber of Commerce, civic officials and key local industries to prepare an exhibit titled, “OUR TOWN ...IN OUR TIME.” This exhibit should portray the development of your community in the past fifty years —housing, parks, industry, schools, population and physical growth. Exhibit can then be shown in library or some other central location, with newspaper stories and pictures discussing it in contrast to the destruction of similar communities in Europe, as depicted in “In Our Time.” A key feature of this exhibit should be a war bond booth. ‘IN OUR TIME’ FASHION DISPLAY Tie in local department stores and fashion shops for displays showing the progress made in women’s fashions during the past twentyfive years. If possible, display of future fashion creations should be included. All displays are titled “In Our Time’’ and carry credits for your playdate. Since the locale of the picture is Poland, Polish fashion influences may also be stressed. In addition, this same idea may be carried out by the larger shops for newspaper ads. SURPRINT NEWSPAPERS Arrange with newspaper’s promotion manager to surprint a quantity of opening day edition with the banner: INOUR TIME... HISTORY IN THE MAKING . .. READ IT EVERY DAY IN THE DAILY NEWS. Distribute these complimentary copies in lobby and in schools. Paste stickers with play date credits on all papers. POST CARD TOPS DIRECT MAIL BALLY Their love will be destroyed = ... I will see to that. She is not one of us and she must never be. She dares to call our home a house of ate.’ “Fight them... fight for your love with all ¥ your courage. THEATRE IMPRINT This post card makes a topnotch mailing piece as a follow-up to your regular program mailing. It sells the dramatic love story with effective art and copy. Available in mat form for printing on regulation 342” x 52” post card. Order “IT Post Card Mat 203Rn° — 30c—trom Campaign Plan Editor. 321 W. 44th St. N.Y. 18, N.Y. Plus a Letter About Lupino: A letter from you to your patrons, enclosed with your regular program mailing, should add your congratulations to Miss Ida Lupino for having won the N. Y. Film Crities award for the best performance by an actress in 1943 in Warners’ ““The Hard Way.” This note might also point out that this is Miss Lupino’s first role since her prize-winning performance. MERCHANTS SPONSOR CONTEST TO NAME VICTORY DATE A cooperative contest sponsored by leading merchants in your town should aim to find the person who most accurately predicts the date of German’s “unconditional surrender’ ... in our time. This promotion can be easily organized along these lines: 1. Prepare the following giveaway locally, to be distributed by cooperating merchants. NAME THE VICTORY DATE “IN OUR TIME” We have had a World War in our time. We have had an armed truce which we thought was peace . .. in our time. We again 4re engaged in a global conflict . . . in our time. But we will have Victory in our time . . Victory this year, many predict. CAN YOU NAME THE DATE WHEN NAZI GERMANY WILL SURRENDER UNCONDITIONALLY? The merchants of Our Town, in conjunction with the Strand Theatre, where “In Our Time,” starring Ida Lupino and Paul Henreid is now showing, are offering valuable prizes for the most accurate predictions of the Day of Victory In Our Time. These prizes will be awarded as soon after Victory as feasible. In the meantime you may win free tickets to see “In Our Time” by writing in 50 words or less “The Greatest Lesson I Have Learned From Events In Our Time.” List prizes, cooperating merchants, rules, judges, etc. on reverse side of this contest handbill. 2. Prizes contributed by these merchants are to be awarded soon after Victory to those whose predictions of “The Day of Victory In Our Time” comes closest to the actual date. 3. Each merchant carries window display during your engagement announcing the contest. 4. Interim prizes of free theatre tickets and promoted war bonds may be awarded at the close of your engagement for best letters accompanying each prediction on the subject: ‘The Greatest Lesson I Have Learned from Events In Our Time.” 5. Get newspaper story at close of contest showing an analysis of the average man’s prediction of the European war’s duration. Try This Teaser Series For Co-op Campaign .. . These suggested counter or window posters may be prepared locally for display in types of stores indicated. Stills noted for each poster are available in your Vitagraph Exchange set. Caution must be observed however that no endorsement by This kind of poster gives you a grand way to the stars is stated. sell the great love story in stores catering to femme trade. 14 --for beauty shops! There Is Time for Beauty... IN OUR TIME (Still 1.282) There Is Time for Loving... There Is Time for Music... IN OUR TIME (Still IT55) There Is Time for Loving... There Is Time for Dining... IN OUR TIME (Still IT8) There Is Time for Loving... “IN OUR TIME” “IN OUR TIME” “IN OUR TIME” Warner Bros.’ Romantic Hit Warner Bros.’ Romantic Hit Warner Bros.’ Romantic Hit starring starring starring IDA LUPINO PAUL HENREID NOW—Strand Theatre—-NOW IDA LUPINO PAUL HENREID NOW—Strand Theatre—NOW -.-.for music stores! IDA LUPINO PAUL HENREID NOW—Strand Theatre—NOW ... hor restaurants!