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GEORGE BRENT STARS IN
CALOX ADS “WE LIVE BRIGHT
TWO BETTE DAVIS BOOKS! |
Loeal Tie-ups Ready= Now!
Both these NEW children’s books starring Bette Davis are getting
national chain store promotions day-and-date with the release of “In This Our Life.” Local chain store tie-ups, including window and counter displays, should be set up at once. For information regarding local tieups, write to:
COLORIN UU
Miss Marion Merrill Merrill Publishing Co. 350 N. Ogden Ave., Chicago, Il.
1 Two ways to
“IT EMESS TENESS your dentist follaws both /
so can you-with Calox
2
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GA LOX TOOTH POWDER Se
Half-page ad prominently sells George Brent in “In This Our Life”? to over 42 MILLION READERS in LOOK * COLLIER’S ° LIFE © SATURDAY EVENING POST! Snipe blow-up of this ad with theatre credits for display in local drug stores.
Try This Stunt:
There are 3 drawings of Bette in the Coloring Book taken from “In This Our Life.”? Award free tickets for best “coloring-in” jobs done by purchasers of this
book. Try for newspaper ads, counter and window displays on this easy-to-do promotion.
MOVIE EDITION OF BEST SELLING NOVEL IN THOUSANDS OF BOOK STORES!
RETTE DAVIS. & OLIVIA TH HAVILLAND GEORGE BREST & DENSIS MORGAN
pee sthie Wages eFE
Shown above is reproduction of special book jacket carrying a direct plug for the picture. Jacket folds this way, with film credits on back cover >> >
Arrange for window and counter displays in local book stores, using stills, window cards and poster
Uigilda
cut-outs. Book retails at $1.00. Also plan to distribute book marks (see page 18) in these stores and promote books for free lending library in lobby. Cover circulating and public libraries with bulletin board displays. Special quantity prices for books used as prizes or giveaways.
For information regarding local dealers write: Mr. L. M. Van Riper, 155 E. 44th St. N. Y. C.
GEORGE BRENT ‘HAT’ DISPLAY
BRENT ||
WOR $
This photo of George Brent in a handsome leather frame has been placed on counters and in windows of thousands of Byer-Rol
nick outlets. For tie-up information, write to:
Be sure this back cover is properly displayed in book store windows and counters.
For information about local dealers or special quantity prices, write:
Mr. Donald Reed, GROSSET & DUNLAP, 1107 Broadway, N. Y. C.
Mr. Harry Rolnick, Byer-Rolnick, Garland, Texas.
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