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TITLE FOR LOCAL
Novelty | Book Mark DEALER TIE-UPS 3
‘In This Our Life” can be adapted as a merchandising theme by leading shops in town
This department is designed to assist you in planning
Here is the ideal catering to modern needs. Basis of the idea * ® local promotions in the cause of victory. is that “In This Our Life” what were once
* way to reach the . , a considered luxuries are now necessities. THREE W AY TIE UP thousands wh o This angle, of course, refers only to nonbi ne
“Kiss me... ll we por
make you forget _/ you're married — 4@ to my sister!” —
py
oe 2 have read and essential wartime goods, such as women’s sae are reading this clothing, interior decorating, ete. For conWITH WAR GROUPS OFTEN A CHEAT... best-seller novel. sumer items affected by the war, title can sung as be used to dramatize the sacrifices we must These suggested displays should be set up for ONCE A MURDERESS... Arrange to place ke “In This O Life” h h 5 c ALWAYS A WOMAN! make “in is Our Life™... such as the windows, reprinted as throwaways or used as WARNER BROS. these book “Carry your own packages” campaign by newspaper or magazine ads. Stills available ELLEN GLASGOW'S marks in all department stores, or eat and drink certain at 10c¢ each—order by number indicated unbook stores, foods for better health. der layouts — from Campaign Plan Editor, lending and pub321 West 44th St., N.Y.C.
lic libraries, club
Defense Stamps: ‘tiie some | DIRECT MAIL
and_ hotel lobVictory
BETTE DAVIS OLIVIA de HAVILLAND GEORGE BRENT DENNIS MORGAN
with CHARLES COBURN FRANK CRAVEN «BILLIE BURKE
Screen play by Howard Koch Directed by JOHN HUSTON
bies. This is the “‘picture-of-the-month” that calls for a personal recommendation from the
Cards are printmanagement. We suggest:
ed on imitation
Dear Patron:
— Jewe | ry
leather stock, 4a ; O14" 31,” Bette Davis in any role is looked forward to 7/2 x 74k °
eagerly by all of us. But Bette in a biting,
P rice includes intensely dramatic part reminiscent of her peatuting : unforgettable performance in “Of Human : theatre: imprint. Bondage” comes under the heading of a special OLIVIA de HAVILLAND DEFENSE movie treat. Add to this the fact that Miss star of Warner Bros.’ Davis has as her co-stars such favorites as “In This Our Life" wears STAMPS PRICE: $4.00 per M Olivia de Havilland, George Brent and Dennis pet Stenip aeypity Morgan—and you can understand why we are oa te Fae Order direct from: so excited about “In This Our Life,” brought | ECONOMY NOVELTY & PRINTING CO to us by Warner Bros., from the best selling ; See , novel by Ellen Glasgow. It will be showing at | “IN THIS OUR LIFE” 225 West 39th Street, N.Y.C. the Strand starting Friday. We feel sure you |
won’t want to miss it.
Strand Theatre
The Management
Lapel pin worn by Miss de Havilland is not available. But suggest to local jewelers that similar pieces can
Thanks to Arnold Stolts (Utica. N.Y.) For This One: be improvised locally. Order still OD 1803.
TEASER CARDS PACK SURPRISE! es
REMEMBER! PURL HARDER!
Add an institutional plug to your selling campaign for “In This Our Life” with this post card throwaway, easily prepared locally. Extra circulation can be obtained by placing these cards for distribution in restaurants and perhaps imprinting restaurant ad under theatre ad to defray cost. Art shown is ad mat 112 (see page 14).
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|Front| { Back |
OLIVIA de HAVIL
“IN THIS OUR LIFE” GO TO THE a rabteinee) oat
Our Life" entertains Strand Theatre one draftee as she knits for another.
| Theatre | JOIN THE RED CROSS Insurance statistics show the average : KNITTING DIVISION span of life is only 60 YEARS! Im Dri nt |
If you are now 30...
YOU only have 30 YEARS left! YOU'LL sleep half that time;
That leaves only 15 YEARS! °e@ @ SEE @@YOU'LL work a third of each COOPERATE WITH YOUR
day; that leaves only : Bi8 BAE e a eva aah AIR RAID WARD ENS! 10 YEARS! eam
YOU'LL be sick about a month | CAN GET : a year... That leaves only ANYTHING about 8 YEARS! | | WANT... — Barring accidents me (
YOU haven't long to live... ‘ al
Really just Sundays and evenings. . .
... You Can't Live Forever!
Order still TL Pub A9
Air Raid Precautions:
*
HELP SAVE
_ G LIVES! DENNIS MORGAN and BETTE DAVIS, stars of Warner Bros.' "In This Our Life," chat with fellow employees in a Warner
| GEORGE BRENT DENNIS MORGAN Studio shelter during an air
ss ee TO BEST ENJOY THESE FLEETING MOMENTS
raid drill.
in Ellen Glasgow's great story
| See | “IN THIS OUR LIFE” | Strand Theatre
Read the reverse side WL AUAL of this card!
WARNER BROS’. newest sensation
Directed
Order still General Publicity 7020