Invisible Stripes (Warner Bros.) (1939)

SOCK DISPLAYS FOR YOUR LOBBY! ANIMATED DISPLAY FROM AD OR 6-SHEET 40 x 60 'SEE’ BOARD ¢?¢ E ae ° > THREE LIVES... MARRED BY Tait a E LE, SHADOW OE OOO THREE CREAT é PERFORMANCES THAT WILL — : STAB ATYOUR NEARS, . RAFT 26 J.B. 458 15 PUBAI GEORGE RAFT . ae CEORGE UAWE WILLIAM : RAFT BRYAN HOLOEN Killer of Discovery of “Each Dawn I Die” “Golden Boy" gee TWE INVISIBLE STRIPES THAT MARRED STILL 1.409 FLORA ROBSON THEIR LOVEAND SCARRED THEIR LIVES! “AE ALY prot bec mt” SEE xk STILLLS.87 SEE kx STILLIS.89 | = —_——L STILLS. 45 se€ uses sis ( BILLING AND THEATRE POLICY) -.:. TURNED HIM INTO A KILLER! Blow up heads from ad mat 303 or six-sheet for this attention-getter in your “SEE” display in your lobby packs plenty of lobby. Bulbs under each head flash in turn while copy in panel (picked up from punch. Your artist can make it up followad) under picture title changes. Synchronize lighting of bulbs and changing of copy. ing copy indicated in illustration. All stills Inset in upper right shows mechanism for changing copy while inset in upper left used are available at your local Vitagraph is a cross-section view of the display which is built in two separate sections. exchange as part of the regular branch set. TRICK LOBBY STUNT FLASH STRIPES ON 24-SHEET DISPLAY GEORGE RAFT «= JANE BRYAN = Wa. HOLDEN HUMPHREY BOGART InSASIBLE Sraspes HifS BLE CREE fret eee Syaeat Ds iGie ares BOPWOED Mier POR LiFe TWRAEE iad imo A LES | : AAGEE Hie OH OUrTcKcyr § Animated lobby display consists of two compo pieces, A and B. A is cut with slots to fit lettering on B. Between slots on A are vertical stripes. B alternates star names and vertical stripes to match stripes on A. B, animated by hand or machine, moves up and down behind A, revealing star names (as in 1) and stripes (as in 2) in turn. Similar idea can be adapted for throwaway paper novelty. Cut out the 24-sheet heads and title lettering and mount as above. Powerful flasher bulbs in boxes at sides shine through narrow slots. Lights on either side flash off and on to give effect of “invisible stripes’ across the entire display. 22+ Now Try These Six Low-Cost Attention Getters SET UP PEEP-HOLE BOX in your lobby, USE THE ONE-SHEET (shown on page 24) using as the eyepiece a small piece of glass with diagonal black stripes painted across it so that when patrons look through glass into box they see stripes across the displays. Displays consist of large blow-up of George Raft still or poster cutout and scene stills from picture. Copy over eyepiece reads: “Invisible Stripes made him an outcast. Can he ever escape their shadow of doom?” Same idea can be adapted for empty window store display. LEWIS E. LAWES, widely-known head of Sing Sing Prison, wrote the story from which “Invisible Stripes’? was adapted. Play this angle up big in your lobby and theatre front displays. Photo of Warden Lawes available on order to Warner Bros. Campaign Plan Editor, 321 W. 44 St., New York City—10c. SIMPLE, TRICKY LIGHTING EFFECT to punch across the “invisible stripes” angle in any displays you’re using: Paint onecolor stripes diagonally across display used. Illuminate it with alternate flasher lights of white and color used for stripes. When white lights are on, full display is seen but when white lights go off and other comes on, the stripes will disappear. During daylight hours same effect can be obtained by having passersby use glasses colored the same as the stripes. THREE-FOOT HEADS FROM 24-SHEET can be cut out, mounted and hung from your theatre marquee. String of cutouts dangling from marquee will prove sure crowd-stopper. [ 20 ] for a novel flasher-“‘invisible stripes’? display in your lobby. One-sheet is drawn taut and framed, edges only. Set in large shadow box and place powerful flasher lights in back. Paint heavy black diagonal stripes on back of poster so that when the lights are on, the “invisible stripes” become visible from the front. Heighten effect by shellacking the one-sheet to bring out its full colors. BLOW-UPS OF AD MATS 402 or 204 make swell flasher lobby set-pieces. In mat 402, lettering of star names and three explosion panels in stills are cut out and covered with transparent paper. Colored flasher lights shine through cutout transparencies alternately. Same treatment is given ad mat 204 and the display word, “DYNAMITE!”