Isle of Fury (Warner Bros.) (1936)

EXPLOITATION A BIG DEEP SEA TREASURE HUNT A Brand New Stunt With Plenty B. O. Appeal Above display is completely assembled, including packages, loose pearls and other effec3 tive embellishments. The art work is done in striking colors. : PRICES $15 per dozen; $75 per case of 5 dozen. For retail: Minimum of $2 each. All prices F.0.B., New York City Order direct from: TREASURE IMPORTS, Inc., 140 West 47th Street, New York City Here’s a new tie-up — a real novelty — that should start a line of treasure seekers toward © your ticket window. before and it has real possibilities. These packages, which retail at $2.00 each, are guaranteed to contain a genuine deep sea pearl bearing oyster, which in turn contains a real CULTURED pearl. Display is given FREE with all orders of 15 cans and over. Still from picture is given prominent space in the set-up. Here are a number of ways you can stunt with the idea: It’s never been used 1. Contact department stores, jewelry, novelty and drug stores about window space for the display. 2. You can give ’em out to winners of any contests that you may run. Stores might be willing to offer ’em as premiums during sales or store contests. 4. Newspapers may sponsor deep sea treasure hunt. Heres PLUG FILM'S LOCALE AND THEME Great deal of film’s action takes place on a beautiful South Sea Island and concerns the pearl fishing industry. This makes it a natural for various window. and lobby displays. A few of the angles that might be carried out easily and at small expense are listed below: DISPLAY BOOKS BY AUTHOR Contact your book dealers and arrange window displays of books by Somerset Maugham, author of the story from which ‘Isle of Fury” was adapted. ‘‘Of Human Bondage” and ‘‘The Painted Veil” are also by the same author. ATMOSPHERE IN LOBBY To get across the alluring South Sea locale of the story, we suggest you use palm trees and grass mats, perhaps transform your box-office to resemble a South Sea isle thatched hut. PLUG IN TRAVEL WINDOW This should be a natural for steamship companies and travel agencies to give plenty space in their windows. South Sea Island tours are being sold with beautiful displays. Why not tie in to some of these around town, spotting your action scenes from pic plus plug for film and theatre? USE OF DIVER’S SUIT Borrow a diver’s suit in return for a few ducats. Good use can be made of such an outfit, either as a lobby display or as a novel get up for your box-office spieler (if you have one). A very realistic exhibit could be set up in your lobby by using the six sheet as a colorful background, placing in front of it a variety of undersea paraphernalia. Page Two UNDERSEA DIVING DISPLAY Here's a low cost effective novelty. Set up a miniature display of undersea diving on the ocean’s floor. Place a few small under-water plants and rare tropical fish in a glass display tank, which you should be able to borrow from a co-operating pet shop. Add a model diver at work and for a bit of realism have air bubbles supplied by a small rubber hose rising from diver’s head. PEARL EXHIBIT TIE-UP As the picture deals with the pearl industry perhaps you might be able to induce the leading jewelry store (one with well located windows) to exhibit a display showing the life history of the pearl ... you might be able to borrow a few items from your local museum. Included in layout you should be able to spot a number of thrilling scenes of pearl divers in the clutches of an octopus. Tie in plug for pic when you mention the dangers of hunting pearls. (Still No. TE. 67 is a good one for this purpose). SEA FOOD WINDOW TIE-IN Eateries that feature sea food should cooperate with pic plug in their window. Might get them to give you space if you show them some copy tieing-in with their oysters and the fact that men risk their lives searching for pearl oysters. NARROW ESCAPE CONTEST One of the big moments in the picture is a battle with an octopus. Using the above scene as a lead, arrange with your local newspaper to run a ‘Narrow Escape Contest.’’ Free ducats awarded to the persons submitting the most thrilling true experiences. Order Still No. TE. 67 from the Campaign Plan Editor, 321 West 44th St., N.Y.C. Stills are a dime each. ‘REWARD’ POSTERS Display ‘Fugitive from Justice’ posters in windows and on lamp posts showing picture of Humphrey Bogart. Copy can read something like this: WANTED! BE LIEVED TO BE ON THE ISLE OF FURY, etc., etc., etc. DIRECTION ARROWS Cut-out arrows, with copy suggested be low, can be used on posts in vicinity of your theatre. FOLLOW THE ARROW TO THE ISLE OF FURY — or — 2 BLOCKS 70. THE. 1S OF EURY. Country of origin U. S. A. Copyright 1936 Vitagraph, Inc. All rights reserved. Copyright is waived to magazines and newspapers.