Its Love Im After (Warner Bros.) (1937)
Reading and Downloading:
Record Details:
Something wrong or inaccurate about this page? Let us Know!
Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.
Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.
View OCR Text
We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
ADVICE TO LOVEBIRDS
Watch statistics in newspapers for engagement and wedding announcements; check up with Bureau on those taking out marriage licenses. Send complimentary tickets to couples with this note: “Congratulations! So it’s love youre after! Don’t make a move until you've seen Bette Davis hook Leslie Howard in “It’s Love I'm After.”
LOVERS ENTER HEART
Construct a giant heart at entrance to your theatre through which passersby can walk. Copy: “If It's Love You're After walk through here.”
MAGNIFYING LOVE
Display dictionary in lobby with magnifying glass on the word ‘love.’ Surround with stills showing Davis and Howard arguing (stills GM 121, 137, 325). Copy: “Read what Webster says about Love — See what Bette Davis and Leslie Howard do about it in “It's Love Im After.”
FREE RADIO SKETCH
Script runs twelve minutes with 3 minutes allowed for theatre and playdate announcements making it a complete fifteen minute program. Write to Campaign Plan Editor for free copies.
“MOVIE SLEEPERS”
Organize a group of “Movie Sleepers” whose job it is to witness a performance of the picture and then sign affidavits to the effect that they couldn't sleep a wink through this show.
3 WAYS TO USE THE PUBLICITY FEATURE ON PAGE 8
1. Newspaper Contest: Paper runs one a day or whole series at one time. Tickets to writer of best story-telling captions of not more than twenty words.
Herald: Print up locally and give away at all major sport events. Distribute in
stores and restaurants — on cigar and soda counters.
3. Merchants Co-op: Blowup of page can be used in clothing and haberdashery windows with this copy: “A Gentleman Wears Blank’s Clothes When It's Love
He’s After.”
REMINDERS
FOR WOMEN:
l. Imprint hearts on memo pads with this copy and distribute in offices: “Dan Cupid Invites You to the Biggest Love Affair of the Year — Leslie Howard and Bette Davis in “It's Love I'm After.” You'll take his dictation to your heart.”
2. Imprint small Cupids on napkins in restaurants, tea rooms, and drug stores. Copy: “If It's Love You're After, shoot straight for the Strand on Saturday.”
3. Notes attached to milk bottles: “Good Morning! Good News! Grade A Entertainment at the Strand — “It's Love I'm After.”
FOR MEN:
Distribute small heart cut out from red paper with this copy: “Bette Davis says: It's Love I'm After — Come and see me at the Strand.” Insert in cigarette and tobacco packages; get tailors to put in pockets of outgoing suits.
ABOUT THE STARS
Use giant blow-ups of Davis and Howard for lobby and front display billing “It's Love I’m After” as their third great trlumph together — the previous two being “Of Human Bondage” and “The Petrified Forest.” Also mention that Bette Davis won the Academy Award for her performance in “Dangerous.”
CUPID COMPLAINS
A cherubic youngster dressed as Cupid pickets your theatre with sign reading: “Bette Davis and Leslie Howard are unfair to Dan Cupid. They make him look like an amateur. See ‘It's Love I'm After’.”
WEDDING ACCESSORIES
Rig up for lobby display paraphernalia associated with weddings — rice, old shoes, flowers, etc. Use blow-up of Davis and Howard with this copy: “Will Joyce Arden drag this Lady-Killer to the altar? See “It’s Love I'm After.”
HAVE A HEART
Place in front of your entrance or exit a huge basket filled to the brim with cutouts of red paper hearts. Sign reads: “Help Yourself to a Heart—You’re Going to Lose Yours When You See “It’s Love I'm After.”
ROMANTIC PARTIES
Devote each night of your showing to different type of sweethearts — young married couples, those married over twenty years. Play it up via heralds, posters, and newspaper ads.
FREE TO NEWSPAPERS! 6 CHAPTER SERIAL STORY ‘ITS LOVE I'M AFTER"
Galley proofs sent on request. Are you making use of this popular readers’ feature? Mats are available of photos and type. Newspapers have nothing to set except the theatre name and play date. Also send for galley proofs and mats of these serial stories:
“The Life Of Emile Zola’ ‘They Won’t Forget”
““Confession”’
“The Perfect Specimen
Soon To Be Released:
“First Lady”
*“Povarich’’
Write or wire to: Publicity Dept. WARNER BROS. PICTURES, 321 West 44th Street, New York City
Page Eleven