Janie (Warner Bros.) (1944)

A Stunt-A-Day These Ways: ‘OP’ LANGUAGE CARDS A very funny sequence in “Janie” occurs because of Janie’s “op” language — an up-todate version of pig-latin, spoken by placing the “op” before every vowel. (For example, “Janie” becomes “Jopanopiope.”) An easy stunt, and one which should be fun, is to print up a limited number of cards for advance lobby distribution. Copy should read: “Dopon‘t mopiss ‘Jopanopiope.’ Opit opopopens Fropidopay opat thopis thopeopatrope! No, our printer's not on vacation — it’s the new ‘op’ language which has Janie’s father howling with fury but will have you howling with laughter when you see Warner Bros.’ latest comedy hit, ‘Janie,’ coming to this theatre Friday. If you’re any good at solving riddles, you can win yourself a pair of guest seats for the opening. Just translate the sentence above into everyday English, fill in your name and address below and drop this card in the Manager's office or at the box-office.” (Translation is: Don’t miss “Janie.” It opens Friday at this theatre!) a ee ea BOOK AVAILABLE Samuel French, Publishers, of 25 W. 45 St.. New York, New York, issue a 75c paper covered edition of the stage ver‘sion of “Janie” complete with illustrations from the stage production. Contact your local bookshops and department stores for a display contrasting stage and screen versions, supplying the necessary stills from your own Exchange set. Be sure to credit your playdate. FAVORITE RID SISTER Joyce Reynolds (who plays the title role in “Janie’) was chosen as the typical “Kid Sister” by the Big Brothers’ Movement. Arrange through local boys’ clubs, high school fraternities, etc., to choose a local girl as a favorite “Kid Sister.” Arrange for newspaper coverage and mention that Joyce Reynolds won the nationwide title. Page Four BLANKET PARTY One of the funniest incidents in “Janie” is concerned with a Blanket Party which Janie attends. Though it worries the adults, actually it is nothing more than a modern version of the old-time Wienie Roast. Arrange with local High School kids to run a special Blanket Party in advance of your showing and offer guest seats for your playdate to best jitterbugs in the group. Arrange for newspaper coverage. AMATEUR SHOW Warner Bros.’ “Janie” is a filmization of the successful Broadway stage play by the same name. This play is made available for amateur presentation by Samuel French, 25 West 45th St. New York City. It’s particularly adaptable for amateur theatrical groups as it is peopled with youngsters and prevents no casting difficulties nor involved staging problems. Arrange with local Little Theatre Group or High School Dramatic Society to secure producing rights from Samuel French and to present the stage version of “Janie” in advance of your playdate. Then honor the local cast with a special Theatre Party for your opening. Tie in your playdate with any such stage presentation with posters reading: "See the (Name of Town) Players in the Stage Version — Then See Joyce Reynolds and Robert ‘Hutton in the Film! At the Strand Theatre (Date.)" Arrange for newspaper coverage to tie-in with your playdate and have photographers as well as reporters at your opening night to cover the Theatre Party. LL LO CCI a es J-A-N-I-E BALLY Announce via newspapers and in your lobby that within a certain hour on a specified day five teen-agers will be spotted within a certain radius of your theatre, each wearing a sweater bearing one of the five letters in the name “Janie.” The first 10 persons to spot all five youngsters and report to your theatre where each was seen will receive guest seats for your playdate. WAR BOND BOOTH Set up a War Bond Booth out front or in a prominent public spot with poster reading: “Are you doing as much for the war effort as ‘Janie’? BUY ANOTHER BOND TODAY!” TEASER ADS SELL FILM'S TOP COMEDY All on one mat. Order Teaser Mat J-101-B, 15c, from Warner Bros.’ Campaign Plan Editor, 321 W. 44 St., New York IBSNGY: