Janie (Warner Bros.) (1944)

TRAILER SELLS NEW STAR Joyce Reynolds, who plays the title role of “Janie,” is a youngster well worth watching on her way to certain stardom. Her next big role will be in the forthcoming “Junior Miss.” For long range advance promotion, it should prove effective to prepare a special trailer to be run off at the conclusion of each performance of “Janie,” urging your patrons to watch for her next film. Copy should read: “4A message from the manager: You have just witnessed the start of a great career—that of Joyce Reynolds who played the role of ‘Janie.’ For the first time in our many years in the motion picture business, we feel called upon to venture a personal prediction that this youngster is marked for a truly great future. Watch for her in the forthcoming Warner Bros.’ pro duction of ‘Junior Miss.’ ” IT ALL SPELLS JANIE Five young players in search of careers best describes these five actors and actresses who appear in Warner Bros.’ film version of “Janie.” Of varied geographical backgrounds and going their several ways, they all are brought together by a twist of fate and all get their big moment in “JANIE” = based on the successful stage play. Joyce Reynolds, who plays the title role in “Janie,” isaTexan who moved to California to attend U.C.L.A. She was discovered by a Warner Bros.’ talent scout when she appeared as Alice in a college dramatic production of “Alice in Wonderland.” Put Film’s Two Song Hits To Work For You As we go to press, the two song numbers in “Janie” (the title song and “Keep Your Powder Dry”) are well on their way towards becoming top hits. The nation’s leading orchestras and radio programs have been plugging these tunes to the hilt over all’ major networks, with hundreds more already scheduled to follow through. By the time of your playdate, we're sure everybody will be humming and whistling these songs. So let everybody know they’‘re in your show! The first recording available is for the title song, “Janie.” It is Classic Record Company, Hit Label No. 7102, Jack Smith, Vocal with Orchestra. And there are many more on the way—to be made by leading musicmakers for both tunes. Check with your local music shops in advance of your playdate for the latest available recordings. A limited number of title sheets for both songs are available now for film exploitation. You can secure yours by writing to: Miss Hazel Myers, Music Publishers Holding Corp., 1270 Sixth Ave., New York, New York. HERE'S HOW TO TIE IN THE MUSIC PROMOTIONS WITH YOUR PLAYDATE: Get your title sheets and arrange for music shop displays, crediting your playdate. Contact local bands and radio stations for plugs of both tunes with credits for your playdate. Watch for the new recordings to come and play either or both in your lobby for advance interest. ee Reading from left to right, Joyce Reynolds, Bob Hutton, Colleen Townsend, Richard Erdman and Virginia Patton, who spell “J-A-N-I-E” Bob Hutton plays the “other man” in Janie’s life — and who can blame her? Although he played with many well known actors while a member of the Woodstock Players, Bob is excited about his new work — and eventually wants to become a Director. Colleen Townsend, young and beautiful, was born and raised in California, not far from Hollywood. While attending high school, 15year-old Colleen was found by a Warner Bros.’ talent scout and given a screen test. Music is her chief interest outside of acting. Dick Erdman’s ambition isto become acomedian ...orto write newspaper stories should his movie career not flourish. As Scooper Nolan in “Janie,” Dick does so well with his first opportunity at screen-acting that it looks like the writing career will have to take a back seat. Virginia Patton was discovered by Sophie Rosenstein, Studio Coach of Dramatics at Warner Bros. while playing in a Portland, Oregon high school performance. Her ambition is to become a great actress and to play Bette Davis’ kid sister in a picture. This 4-column feature is available in mat form for Sunday supplements, movie, school or feature pages. Order *‘Janie” General Feature Mat No. 401-B, 60c, from Warner Bros.’ Campaign Plan Editor, 321 W. 44th St., New York 18, N. Y. Page Five