Janie (Warner Bros.) (1944)

Ideas From New York Strand For Your Advance Lobby Frames Here are the two lobby frames used by New York’s Strand Theatre in connection with their advance “Janie” displays. Adapting the picture’s theme of refreshing youngsters and an “invading” Army, the management caused a tremendous amount of comment and advance lobby interest by these simple and telling arrangements. Take your tip from the Strand and have your staff artist play up the film’s fast and funny humor with this type of sparkling lobby frame. The interesting color combination which was used added to the display’s attractiveness. The background was done in chartreuse, the “Janie” title was in magenta, airbrushed in white, and the players’ names were in dark blue. Choose your scene stills from your Branch set, and select special artwork from the retouched art and cartoons as shown in the Inserted Ad Section of this pressbook. 40 x 60 Tells Refreshing Story With its accent on youth and fun, this easy-to-make 40 x 60 tells its breezy story simply and effectively. Use stills chosen from your Exchange set, or order: **Janie’’ Setpiece Stills, Set of 3—30c—Warner Bros.’ Campaign Plan Editor, 321 W. 44 St., New York 18. For available artwork and for special still of Joyce Reynolds as illustrated, see Inserted Ad section of this pressbook. AT THIS THEATRE FRIDAY © LOBBY ADVICE BOX BUILDS FAMILY AUDIENCE “Janie” is essentially a comedy about adolescents but it is also an honest commentary on today’s youngsters, the problems they face and their preparation for a sane and secure future. Particularly suitable for the film's exploitation, therefore, is a Lobby Advice Box for both parents and children. Worked in conjunction with a local paper, this should stir a tremendous amount of advance interest in your playdate. Here’s what to do: | Set up sealed box in lobby, advising that all answers to questions deposited therein will appear in the local newspaper with all names kept confidential. Questions can be about child training, proper guidance of adolescents, environmental problems or questions from the youngsters relating to their parents. Arrange with local paper to publish answers concurrent with your playdate, under special “Janie” head plugging your show. Make your announcement in advance of your playdate via programs, on the screen and in lobby. Page Six 1-MIN. ANNOUNCEMENT MUSIC: ANNOUNCER : MUSIC: (FADE IN WITH FIRST EIGHT BARS OF VOCAL CHORUS OF "JANIE" RECORDING. (FADE) WATCH IT, FOLKS ! HERE COMES "JANIE "2... Whocis sey... Well, "Janie" might be Your: Sister... eri mine... she's that lovable kid next door whose romantic affairs can upset a neighborhood faster than a Texas tornado !,.. She's a Juliet in bobby sox...an adorable campus co-ed with love light in her eyes!...she's the gleam in the eye of every G.I.--the youth and laughter--the heart and spirit of a nation--the girl they're coming back to... You can meet "Janie" Friday...when Warner Bros.' pride-and-joy show, "Janie," opens at the Strand Theatre...with a sparkling cast that includes Joyce Reynolds, Robert Hutton, Edward Arnold, Ann Harding, Robert Benchley and Alan Hale. It's the surprise picture that'll give your heart a LIFT! As gay as a two-day furlough...and twice as grand!... Make it a date! eo» Meet "Janie" at the otrand...Friday ! (FADE IN LAST EIGHT BARS OF VOCAL CHORUS OF "JANIE" RECORDING.) (FADE. )