Janie (Warner Bros.) (1944)

NEWSWEEK MAGAZINE FILM STUDY GUIDE NEWSWEEK AUGUST 5, 1944 With a 4-page booklet devoted exclusively to “Janie,” Newsweek Magazine inaugurates a brand new supplementary service to millions of readers. Illustrated above in reduced size (actual size of booklet is 8” x 1044”) this Motion Picture Guide is circulated, together with other supplementary Newsweek material, to thousands of schools, colleges, libraries, etc., throughout the country. In addition to including the “Janie” NEWSWEEK’S MOTION PICTURE STUDY GUIDE TO: “JANIE” A motion picture about young people im « typical American town in wartime. This movie version of the successful stage play, “JANIE”, be fandamentally « comedy of adolescence, of the age-old problem of young people versas the elder generation. But it is also interestial studice ‘viewpoint because of the background city of Hortonville, « town very typical of the way of life. The town, its people, and their problems as led in the picture, raise interesting discussion topics for social studies classes. tery cor with the “Our Town” of Thormten Wilder's play? 2. Inthe picture of the American home in "JANIE™ consistent with what you koow of this institation? 3. Despite the disruption caused by war and the military life, the (amily solidarity Is anbreken. Note the mother's war social satire are involved in Janie’s father's printing press priority from Washington? jor cosintent with what you know of the of her age? Is Dick's that of a “typical” portrayal of Mathew Q. Reardon who finds ined ageocy bogged down in red tape. Ie an hndividael? into the relation of the average citisen booklet in its regular supplementary services distribution, Newsweek is also using this motion picture material as its own circulation and promotion builder, thereby insuring a tremendous reader audience. The two-page inside spread includes a brief comment on “Janie,” together with picture breaks and 10 stimulating questions desgned to foster classroom and group discussions about the picture. A Sensational First! 4-Page Supplement On ‘Janie*! WHAT YOU CAN DO: sve cial School and Discussion Group Previews should be arranged with War Bond Prize for winner of the best essay on “Janie.” Notify local schools, colleges and libraries that this Motion Picture Guide is available free in limited quantities and suggest that they obtain their copies from: Newsweek’s Educational Bureau, Newsweek Magazine, 152 West 42 Street, New York, N.Y. For exhibitors, a LIMITED number of copies are available on request from Warner Bros.’ Campaign Plan Editor, 321 W. 44 St., New York 18, N. Y. ce IR IA IAI, PAC WARNERS’ BROCHURE CALLING ALL GIRLS MAGAZINE FEATURE: This full-page layout with stills from the film reaches more than a million readers of Calling All Girls Magazine, published by the Parents Institute. RADIO SHOW: nolds, as “Janie,” has done a spe Joyce Rey cial interview disk for this nationwide radio program which has radio and department store tie-ups across the country. Contact your local department store to tie in with this show and be sure to follow it with a spot announcement crediting your playdate. (See Radio Corner, p. 6 in this pressbook.) 1. STUDENT LIFE GOES TO THE MOVIES: Illustrated (right) is the cover of come braries, schools, Warners’ brochure (actual size 7” x 10”), designed for use by licolleges, etc. This 16-page booklet, profusely illustrated, includes four special features on The Janie Theme in American Life by four topnotch writers, as well as production notes, discussion material, and other features specifically designed as study guides. Contact your local schools, etc., and arrange for special School Show ings and Discussion Groups as 9 | outlined in the brochure. Order “Janie”? Brochure—10c ea.—from Warner Bros.’ Campaign Plan Editor, 321 W. 44 St., New York 18. And Many Additional Promotions .. . For the first time Student Life, published by the Dep’t of Secondary School Principals of the Nat’l Education Ass’n of the U. S., devoted 2 full pages to a film—with a feature and stills on “Janie.” A special High School Student preview was held and the youngsters’ comments on the film form the basis of the feature. Arrange for similar local High School Preview with War Bond Prize for student who writes the best essay on “Janie” for publication in school papers. 2. CHILD LIFE: This youth group magazine which reaches over 200,000 homes, carries a rave review on “Janie” and a full page of stills. Featured also is an essay contest based on the picture. 3. CIVIC EDUCATION SERVICE PUBLICATIONS: The American Observer, Weekly News Review and The Civic Leader, all published by Civic Education Service and reaching hundreds of thousands of students, promote “Janie” by way of editorials, discussion guides and notes on available Warner Bros.’ public service aids. 4. YOUNG AMERICA; This magazine, with a circulation of half a million, held a special “Janie” preview for their readers and printed numerous comments together with special editorial and stills from the film. Page Seven