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HERE'S HOW YOU SAY IT!
Use Campaign Key Art
Everywhere!
Just the thing to show to sell this picture properly! Available as an 8x 10 still
and as a mat—see Page 12.
Use it everywhere—blow up and display in your lobby, mount on cards with suitable copy from the ads, plant in store windows, use as basis of a school drawing contest — anywhere your good showman judg
ment determines!
Order Still No. 689-545,
Lovely Legs Contest
Women’s Club Mailing Lists
Plenty of subject matter in Johnny Belinda’”’ for women’s groups. Call up leading Women’s Club or Parent-Teachers’ contacts, and suggest the picture as material for a meeting.
Taking a child from its parents, young people such as Belinda, life in remote places; all are talking points to suggest.
A screening might be necessary, possibly with a follow-up talk by an educator from local college.
Ultimate idea is to have the Women’s Clubs do a job of their own to their mailing lists.
Newspaper Contest Idea
Tie into our national stunt which had 150 editors wiring in their “Greatest Film Role’’ choices and see your contest editor about running a Most Famous Role Contest, either as a l-day layout or five days straight. Paper’s morgue can provide stills to illustrate contest. Herewith are a few for a start: Ingrid Bergman as "Clio" in SARATOGA TRUNK, William Powell as "Father" in LIFE WITH FATHER, Gary Cooper in the title role of SERGEANT YORK, Fredric March as "Twain" in THE ADVENTURES OF MARK TWAIN, Joan Crawford in the title role of MILDRED PIERCE, Errol Flynn as Robin Hood
in THE ADVENTURES OF ROBIN HOOD.
Jane Wyman, lovely star of Warner Bros.'. "Johnny Belinda," has the loveliest legs in Hollywood according to the Hosiery Designers of
America. Here the star helps Willys
DeMont, the organization's president, display items from his collection of rare stockings.
Jane Wyman has the most beautiful legs in Hollywood according to filmdom’s annual “Golden Dozen” listing prepared by the Hosiery Designers of America. Run your own “Beautiful Legs Contest” using the two stills shown here (both are available as 8 x 10’s). Here’s how: Set up tricky displays for your lobby, onstage, or in window of cooperating department store with identifying caption as suggested here. Still at left makes swell standee cut-out alone, too!
TEASER CAMPAIGN
1) Four-day newspaper teaser ad campaign.
2) For lobby: blow up, mount on compo board and use singly as lobby tack cards or together in one frame.
3rd Day 4th Day
Order “‘Teaser Mat No. 689-301-X.”’
Handwriting Stunt
Here’s handwriting
expert Murial Staf
ford’s analysis of Jane Wyman’s handwriting which appeared in the N. Y. Sunday Mirror. Similar stunt can be worked with cooperating newspaper or in your lobby, week before opening, with local expert tied in to help. Specify that text of all analyzed scripts must contain writer’s reasons for wanting to see ‘Johnny Belinda.”’