Johnny Belinda (Warner Bros.) (1948)

Page scan 0005 from Johnny Belinda (Warner Bros.)

Record Details:

Title:
Johnny Belinda (Warner Bros.)
Date:
1948
Publisher:
Warner Bros.
Volume:
Johnny Belinda (Warner Bros. Pressbook, 1948)
Leaf #:
0005
Language:
English
Collection:
Pressbooks
Contributor:
Wisconsin Center for Film and Theater Research
Coordinator:
Media History Digital Library
Date Added:
March 07, 2024
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SIX BiG NATIONAL TIE-UPS © And What They re Doing or You! CHESTERFIELD’S CAMPAIGN! 1. MAGAZINES — full-page, full-color ad breaks in 25 top national magazines reaching 68 million readers! 2. NEWSPAPERS—Ad breaks in leading key city newspapers from coast to coast in blackand-white, full-page for tabloid papers, 800 lines for others. 3. CAR CARDS — 22” x 28”, 4-color card (not illustrated) gets nationwide Chesterfield distribution! 4, RADIO — The Chesterfield Supper Club Show plugs Jane Wyman and “Johnny Belinda” over NBC network show—173 stations — twice nightly for entire week beginning Octo ber 25th! Check local Chesterfield outlets for: 1) Tie-in displays. 2) Herald inserts for magazines. 3) Announcement ads in newspapers carry ing Chesterfield inserts. ee ee ee ee ns ee SERRE EERE ED See ee an is oe eee ee ee OO ee LUX ADVERTISING SCHEDULE 1. NEWSPAPERS — Full-page, black and white -ad breaks dayand-date in key city newspapers from coast to coast. Check list below: Albany Los Angeles Atlanta Memphis Boston Milwaukee Buffalo Minneapolis Charlotte New York City Cincinnati Oklahoma City Chicago Omaha Cleveland Philadelphia Dallas Pittsburgh Denver Portland, Ore. Detroit St. Louis Des Moines San Francisco Hollywood Salt Lake City Indianapolis Seattle Kansas City, Mo. Washington, D. C. 2. MAGAZINES— Ladies’ Home Journal Woman’s Home Companion McCall’s Good Houskeeping Cosmopolitan True Story True Love & Romances Redbook True Romances Photoplay Radio Mirror True Experiences American Weekly N. Y. Sunday Mirror Capper’s Farmer Country Gentleman Seventeen Contact Lux distributors to arrange store window tie-ups.