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13831 ROGERS SIL VERPLATE
COUNTER CARD, 12”x 1634” in full
color.
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HEBRON
STILL of suggested window display. *
AD—full-page, in full color, appears in Life, True Confessions, Movie Story, Motion Picture, Modern Screen, Screen Romances, Modern Romances, Movie Life, Movie Stars Parade, Movies, Today’s Woman, Personal Romances, Real Story, Real Romances, Movieland and Screen Guide. Used, too, as cover for 8-pg., 4-color
CONSUMER PROMOTION BOOKLET.
NOTE: Other campaign aids not illustrated here are: 6-pg. dealer promotion piece, ad mats and radio spot announcements.
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MENGEL FURNITURE
MAGAZINE AD—(left) full-page, in full color, appears in The Saturday Evening Post, Ladies’ Home Journal,
Better Homes & Gardens and American Home.
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by (Pience
STANDEE CUTOUT—(right) life-size, in full color, for window and floor displays.
NOTE: Other Mengel aids not illustrated include AD MATS, STAR PHOTOS, other PROMOTION AIDS.
FOR DETAILS, WRITE TO: Advertising Manager, The Mengel Company, Furniture Division, Louisville 1, Kentucky.
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RCA VICTOR
Full-page, full-color ad
appears in Life, The Saturday Evening Post and Collier’s Weekly.
LIPTON TEA
Half-page ad, in full color, appears in Ladies’ Home Journal, McCall’s, Family Circle, Progressive Farmer, Southern Agriculturist, Parade, N. Y. Sunday News, New Orleans
Times-Picayune.
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