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Here’s the “Johnny Belinda’”’ hair-do as worn in the film by Jane Wyman, which suggests a swell local beauty promotion this way: Enlist cooperation of as many beauty parlors as possible. Set aside one week as “Johnny Belinda” Haircut Week. Cooperating photographer shoots photos of all local misses who get ‘Johnny Belinda” haircut within period specified. “Before” and “after” photos
are displayed in lobby and :
windows of all cooperating Order Still No. JW-1133 beauty shops. Girls with “Johnny Belinda” haircuts
are eligible to compete in city-wide “Prettiest Local ‘Johnny Belinda’ Girl’? Contest. Grand winner is feted
by local cooperating merchants with big opening day wind-up at your theatre. Still illustrated is available.
LOBBY
JANE WYMAN, star of Warner Bros.’
2=Col. Fashion Mat
Order Mat No. 689-201-X THE FALL MOOD
current film
JANE WYMAN [EW AYRES
wife) shetehvanes-) buster:
SBN. ed
33
"SEE ee BOARD
In 40 x 60 frame. Stills shown are available as set of
five (or substitute others from your branch set).
All copy can be picked up direct from ads— except for hand-lettered ‘See,’ ‘‘Hear,” ete. (individual panels
which lap over stills).
Order “Lobby Display Stills Number 689”°— set of five.
drama, “Johnny Belinda’, models two attractive new Fall costumes. Left: Softly turned suit of navy faille has slim skirt, fitted jacket. Right: Full-skirted and ankle-length, the black lace dinner gown is worn over taffeta underskirt, halts prettily just above the ankle.
SAY IT OVER THE AIR!!!
Free Records For Your Radio Campaign:
1. Two great five-minute interviews on separate discs with Jane Wyman and Lew Ayres.
Zz: Spot Announcements—one-minute and |5second breaks, both with time for local, live tie-in.
Order what you need from Warner Bros Cam
paign Plan Editor, 321 W. 44 St., N. Y., N. Y.
VK-UP STILLS
No. 689,” Set of 7.
Order “Window Stills
Fishing Equipment 689-10
Knitwear JW-1108
Gowns JW-IIN9
Pipes Calem Handbags LA-47 T-797
Men's Wear Barbecue Wagon LA-55 JW-A1075
N 0 T r ] Order all exploitation mats and stills from
« your National Screen Service Exchange.