Juke Girl (Warner Bros.) (1942)

Selling the Stars! ANN SHERIDAN together again (but together!) with Ronald Reagan .. . see suggested slants on page 6. . . lobby display idea on page 5... the line-up of strong ads on pages 7-11... the local Benrus Watch promotion... on page 6... lobby and out front ideas on pages 5 and 6. Selling the Action! The exciting picture-story (in mat form) on page 4... novel trailer treatment . . . page 6 .. . “Action Scenes” display on page 5... publicity features and art on pages 12-14... the hard-hitting posters and accessories on pages 15-16. Selling the Title! See “Hit The Juke Fans” in column at right... “Pick Juke Girl of 1942” on page 5... “Date with a Juke Girl” on page 6...and “Juke Night” stunt below to tie in with your town’s Victory campaign. 8 Start Right Off With This Stunt: ‘JUKE NIGHT’—TO SELL WAR SAVINGS STAMPS Tie in your showing via the title to your community's war savings stamps selling campaign. The publicity and word-of-mouth ballyhoo make the effort definitely worthwhile. Here's What You Do: Arrange with the Junior League, college sororities and other young women's groups to sponsor a "Juke Girl Jamboree" at midnight in front of your theatre, hotel or night club. Juke boxes (automatic phonographs) are to be promoted locally and placed about so that the music can be heard. The young women who act as hostesses for the night are known as "juke girls" and they dance with any gentleman—the cost of each dance being the purchase of a war savings stamp. If desired, “lucky number" stamps or bonds can also entitle purchaser to guest admissions. The night of opening all "juke girl" hostesses attend showing in a group accompanied by soldiers, sailors or marines on furlough as "blind dates" for the girls. Newspapers, radio cover the event in advance and current, HIT THE JUKE FANS . ... Here’s a trio of ideas to hustle the hep cats along to your theatre: AD MAT MAKES SWELL JUKE BOX DISPLAY Print a quantity of display cards from ad mat 40! on page || and place them on all juke boxes around town. Also print ad at top of card and list current juke box hit tunes below. This type of display can be planted at tables, on counters or wherever store or club wishes to draw attention to juke box tunes. GIVEAWAY TEASER QUIZ FOR THE GALS Small cards as illustrated below can be prepared locally and placed on all juke boxes around town! Back of card carries ad imprint and theatre credits. Display sign reads "For Juke Girls Only." ARE YOU A “JUKE GIRL”? Answer “Yes” or “No” to the following: Yes No I'm a one-man woman. & . I'm easy to meet—but hard O to forget I'm a good girl—to let alone. [] I don’t care what women think [] of me—as long as men think of me. 5. I know what I want—and I Cees know how to get it. Give yourself 20% for each “Yes”. If you hit 100%—the boys better watch out. In any case, you'd better see ANN SHERIDAN as “JUKE GIRL” — now playing at the STRAND THEATRE. Also arrange for cards on juke boxes reading: “THE HIT OF THE WEEK — On the juke: (Name Song Title)! On the screen: "ANN SHERIDAN in 'JUKE GIRL' at the STRAND!" JUKE BOX SONG [ot tus cron LOBBY CONTEST IN ALL KEY RECORD STORE WINDOWS, 100! Promote a juke box locally for lobby. Place life-size cutout of Ann Sheridan alongside as shown with balloon copy: "Hey, you Juke Girls —and Boys! Win Free tickets to see JUKE GIRL! Identify these famous swing songs. Ask attendant for contest blank!" Juke box plays well-known old swing records. Award _— Order Still JG 560 — free. tickets to those '0¢——from Campaign Sy mths Plan Editor, 321 West who identify all. 44th Street, N. Y. C. 3 Jee