Juke Girl (Warner Bros.) (1942)

JUKE BOX FOR YOUR BOXOFFICE Staff artist rigs up box-office as giant juke box in advance of run... as shown below: The sensational story of the juke-joints! ANIMATED LOBBY RECORD DISPLAY Rig up a huge compo-board "record" on a motor-operated turntable and on it place backed-up blow-ups of still JG 560 as shown below. Title lettered on "record," which revolves slowly, will sell your showing with eyestopping effectiveness. Order still JG 560 —10c—from Warner Bros. Campaign Plan Editor, 321 West 44th St., New York City TIE-UP ANGLE Suggest to your local department store or leading ''college shop'’ a newspaper ad or window display featuring "‘jitterbug" clothes. Basis of ad or display is a juke box, with jitterbugs dancing. Banner line: "A Joy for Juke Girls." Add playdate credits, 6 BENRUS STARS ANN SHERIDAN IN 3200 JEWELRY WINDOWS @ This striking easel-backed window and counter display piece, (12!/.” x 15”) carrying credits for "Juke Girl," has been placed in 3200 leading jewelry stores by Benrus. Frame is attractive imitation-leather, gold-embossed. ® In addition, Benrus has mailed thousands of letters of instructions to their dealers advising the use of this display in windows. Contact your local outlets as early as possible for coop tie-ups, additional window display material and possibly co-op newspaper ads. For information concerning local dealers who might wish to secure copies of this display, write to: Mr. W. Scheibel, Benrus Watch Co., 200 Hudson Street, N. Y. C. LOCAL Schine's State Theatre, Fostoria, Ohio, recently worked this effective promotion with a local Benrus dealer. Thou sands of heralds were imprinted and distributed by the BENRUS dealer with following copy revised to fit this production: “Nationally famous Benrus Watches proudly worn by TIE-UP Warner Bros. star ANN SHERIDAN, now appearing in “Juke Girl,” are sold exclusively by NAME OF STORE. With every purchase of a Benrus Watch during the STUNT A DATE WITH A ‘JUKE GIRL’ An intriguing contest for the local swains offers them a date with a "Juke Girl'—all expenses paid (promoted by the theatre). Select a pretty young local girl, preferably one who is well known, and announce her as the "Juke Girl'' who will accompany the winner. Method of selecting the lucky male is two-fold: 1. If newspaper cooperates, have winner chosen by essay contest on basis of best letter telling: Why | Should Be Selected to Date "Juke Girl." 2. If staged as lobby stunt, keep identity of "juke girl" a mystery. List a number of girls’ names and ask male patrons to guess which of them is the "juke girl.'" Correct guess names winner. Newspaper assigns reporter to cover all activities, such as visit to night club, attend ance at opening night's show, visit to town's most popular juke establishment, radio interview and war savings bonds selling tour. showing of “JUKE GIRL,” STORE will give one ticket to STRAND THEATRE.” ‘KINGS ROW’ TEAM BALLY Cash in locally on the tremendous popularity of Ann Sheridan and Ronald Reagan as a team resulting from their appearance together in "Kings Row.'' We suggest you snipe all ads, displays and stills with this copy: "The thrilling sweethearts of ‘Kings Row'.'"' Also see page 2 of this press book. Use layout and still as basis for 40” x 60” display. Still is JG 370, available in your Vitagraph Branch set. Trailer Bally! To dramatize the exciting trailer on “Juke Girl,” darken house before trailer is flashed on screen. Throw a spot on “juke girl” and juke box on side of stage. Girl puts coin in box and it starts to play popular “juke” song. She stands at box listening while trailer is shown. BOOK TRAILER NOW ~——at your Vitagraph Exchange!