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FASHIONS OPEN AVENUES
VOGUE, MOVE OVER: WB’s ‘Kaleidoscope’ Pub Pafte Also Project Mod Femme Fashions
The trade screening of Warner Bros.’ “Kaleidoscope” at the Academy of Motion Picture Arts & Sciences Theatre last night was preceded by a kaleidoscopic, rock and roll fashion show of the clothes worn in the film by topliner Susannah York and other femmes. It marked the first time such a show was given at a trade preview.
Given the name “Kaleidoscopic Look” by emcee Paul Young, senior vice prexy of Puritan Fashion Corp. and prexy of Paraphernalia Boutiques, the fashions began at floor length and ended, 30 styles later, at a point difficult to determine as to whether it was above or below the middle of the thigh.
The eight young models pranced and danced out on the runway to “jump” music and to some initial enthusiasm by the audience, which soon just settled back and watched the young fillies play.
The “mod” clothes were designed by the Carnaby Street designers Marion Foale and Sally Tuffin. Given the most applause were a hot pink, yellow-and-green number and a black-and-white horizontal-striped, sequinned-effect dress with high roll collar. The colors all were bright and bold and seemed particularly suited as party and sport dresses for teens and sub-teens.
They will be on apisy at the Paraphernalia Boutiques, one of which will open in Beverly Hills in October at just about the same time that “Kaleidoscope” will premiere here. It will give prospective customers a
hance to see what they’d look like in public.
The fashions created for ‘KALEIDOSCOPE’ are one of the biggest sellingpoints for a picture in years. Publications—from trade paper to magazines for women, as shown on these pages— consider the fashions TOP NEWS. Moreover, any womens page editor, and most in stores, know about the kicky, swingy, eye-arresting “mod” clothes which are the rage. The presence of these modes in KALEIDOSCOPE creates a rare opportunity for some unusual tie-ups, promotions and exploitations—to which you can add your own, based on your situation. Warner's urges you to get aboard this fashion bandwagon and head for a top
engagement. PAGE 3