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GIGANTIC STORE PROMOTION F LAUNCHED ACROSS TH
The big Paraphernalia-Warner Bros. tie-up around ‘KALEIDOSCOPE’ and the Foale & Tuffin creations was kicked off with an exciting fashion show in Hollywood. Columnists, radio-teevee people, fashion writers, womens’ page editors and many exhibitors were invited to see for themselves how the swingin’ ‘KALEIDOSCOPE’ designs look when worn by members of the younger set. These Hollywood teen-agers walked down a fashion-show type of runway—and the effect was powerful. Exhibitors can adapt the idea to local situations by staging a similar fashion show in theatres or on the premises of dealers who handle Paraphernalia product.
Mr. Showman: Artist's sketch of the front side of the ParaSend For This phernalia hangtag attached to 10,000 kicky : garments and displayed in hundreds of FREE List stores. The hangtag is printed in two colors, delivers a special kind of sell to the special
f Of Youthquake woman who buys fashions by Paraphernalia.
Retail Outlets
The retailers who sell the Paraphernalia fashions are among the most enterprising in the country. You'll do yourself a lot of good by contacting the one in your community and working with them closely in regard to contact with editors, display of the Paraphernalia dealer-aids, a fashion show of the Youthquake line and in many other ways. To find out who... where... what ... send for the FREE list of Paraphernalia’s Youthquake dealers which is NOW AVAILABLE. Request immediately from:
Campaign Plan Manager Warner Bros. Pictures 666 Fifth Avenue New York 19, N. Y.
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