We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
OR ‘KALEIDOSCOPE’ CLOTHES EF COUNTRY BY PARAPHERNALIA
Paraphernalia, maker and distributor of the striking Foale & Tuffin designs featured in'KALEIDOSCOPE’, has launched a gigantic promotion that plugs the clothes —and the film—in hundreds of stores across the country and is bound to reach thousands of moviegoers. Here are the details:
The 'KALEIDOSCOPE' fashions are being marketed to coincide with the dates when the picture is played
10,000 arresting hangtags are attached to the 'KALEIDOSCOPE' garments; the hangtag credits the picture and the stars, thus creating positive identification for both among the stylish women who buy Paraphernalia clothes
Countercards and other visual aids are available to support the tie-up The Foale & Fuffin modes are being directly merchandised by Paraphernalia in the 15 smart boutiques the firm runs in major urban centers The same fashions, put out under the label of Youthquake, a subsidiary of Paraphernalia, are carried in some 500 retail outlets nationally; these garments are also hangtagged for 'KALEIDOSCOPE'
Paraphernalia is supplying press kits on the tie-up to its retailers, and has itself serviced leading fashion editors on newspapers everywhere; among other things, the kits contain sketches of the fashions and photos of Susannah York wearing the clothes
Retailers are being alerted by Paraphernalia regarding playdate in each ‘KALEIDOSCOPE ' situation, with request to cooperate with local theatre manager
This is a major promotion from which every 'K ALEIDOSCOPE’ showman can profit. What you have to do is familiarize yourself with the Paraphernalia materials shown on these pages, send for the list of retailers being offered to you, notify local editors that you'll be playing that picture with those Foale & Tuffin designs, cooperate with the Paraphernalia dealers. It's a great tie-up—so make the most of it.
lic ilouhe yllo ol
oho oho
Reverse side of the Paraphernalia hangtag is highlighted by a stunning kaleidoscope art motif which carries out the tie-up idea.
ollol lucynolle
onho yllo
—yllo oho ohon Hol
Two of the handsome fashion sketches in Paraphernalia's press kit. The kit is supplied to editors directly, and to Youthquake dealers for local planting through their own resources. Photos of Susannah York wearing clothes like these are also included in the kit.
PAGE 5