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‘DREAM’ ‘HAPPENING FURNISHES MODEL FOR UNUSUAL ‘KALEIDOSCOPE’ BALLYHOO
With a respectful how to RKO Theatres, New York, Warner Bros. borrows a great idea for your showing of KALEIDOSCOPE’. RKO staged "A HAPPENING” for its three-house opening of "An American Dream”. You can utilize the same stunt for KALE/DOSCOPE’. What is "A Happening?” In effect, it’s a coloring contest on a wall. The public is invited to draw—in paint, crayon, pencil or whatever—its own conception of something ... in your case the word KALEIDOSCOPE. The drawings are made on cardhoard, or paper, hung on the wall of the theatre or just spread
out on the pavement. Onlookers are invited to watch — and participate. Prizes are offered for the best drawings. RKO also used models to increase the excitement and to act as ‘puller-inners.” The “Happening” was kicked off with a news release. Result? There was coverage by NBC-TV News, Associated Press and several papers. YOU CAN DO THE SAME FOR ‘KALEIDOSCOPE. Buy some paints, crayons and so on. Put up cardboard on the outside walls of your house. Plug the ‘Happaning’ via the release on this page . . . and on deejay shows, through store tie-ins and so forth. Issue invitations to art clubs, youth groups, senior citizen groups and the like. Hire a model. Offer prizes. Let the public have fun. You'll be surprised at what you see—and what happens at the boxoffice. The photos on this page prove it.
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What's A ‘Kaleidoscope’? Theatre Offers Prizes For Best Interpretation
There’ll be A Happening on (name of
street) at (day, date and time)—and anyone with a desire to express himself in paint, crayon or any kind of color on the subject of “Kaleidoscope” is welcome to take part.
“Kaleidoscope” is a Warner Bros. suspense-comedy starring Warren Beatty and Susannah York. The film opens on ..... At the. oct e Theatre—which is playing host for the “Kaleidoscope” Happening.
hie se sic ss Theatre will make avyailable space to anyone who wants to draw or paint his or her conception of a “Kaleidoscope.” Prizes of $..... Cepia eases and $55 3% are offered by the....... Theatre for the best ‘“‘Kaleidoscope” conceptions, with ...... pairs of passes to
Scenes, above and below, at the the runners-up. Everyone will be weleome
"American Dream" Happening held in New York by RKO Theatres. Crowds loved it, news-media found it good for coverage. Exhibitors can duplicate the stunt for ‘KALEIDOSCOPE' playdates.
and it is not necessary to be a professional artist to take part. According to the theatre management, all that is necessary is to want to have fun, be creative and win money, perhaps,
THIS
WALL-Bo0aRD 1S FOR You! DRAW YOUR OWN PICTURE OF
ae Alterican : «4 “DREAM