Kansas City Princess (Warner Bros.) (1934)

VOTING CONTESF There’s still life in the popularity voting contest, especially if you haven’t conducted one in a long while. This time you’re looking for the most popular manicurist in town. That ought to get the gals and lads in the barber shops rooting for their favorites—and the picture. (Publicity Story) Vote for the Most Popular Manicurist In New York Gity Who is the most popular maniCUPIStelts Ae ee net kare (city)? Whoever she is, there are valuable prizes waiting for her, as well as other signal honors which will be her’s as soon as the read@rse Of “theap.n: ere rrr (newspaper) choose her. A voting coupon is published today on Page . ‘..: of this newspaper, and will be repeated daily for the rest of the week. Clip out the coupon, fill in the name and address of your favorite manicurist and deposit the coupon in the voting box in the lobby Of thier. tage Theatre, where “Kansas City Princess,” a side-splitting story of two manicurists on the make, at home and abroad, and their strange adventures and thrilling romances, will open on Joan Blondell and Glenda Farrell, that inimitable team of feminine wise crackers and go-getters head an all star Warner Bros. cast. Those two girls are some manicurists, and trim a good deal more than cuticle. The most popular manicurist 1 Seema oan (city) “eed not be as glamorous as either Joan Blondell or Glenda Farrell. She certainly won’t be the kind of girl these two comediennes portray. But she will have that certain something that will win for her not only the valuable prizes offered, but the distinction of being introduced from the stage OLE ete... Theatre on the opening night of “Kansas City Princess”. The contest ends Prizes are as follows (insert list). YOUR TREAT Through a tie-up with local department store or cosmetic manufacturer you might secure a quantity of lip-sticks or samples of face powder for giveaways. Wrappers containing the gifts plug the picture and the product. Another angle is to hand out the cosmetics as gifts to women attending matinees. Idea can be extended for regular matinee feature, giving different beauty aid products on different days. TAGGING ALL CARS Ch MEMO MRIE NAGIMES MOE WEd se eg “KANSAS CITY PRINCESS” ° MN acuta snnceemoia ve araue e Or 1Netc : a Local printer can make up paper streamers reading, “We're on our way to see ‘Kansas City Princess’ at the Strand.” Have your friends paste them on the rear window of their cars. A couple of passes to the taxi company, and all the cabs in town will plug for you. Page Fourteen MANICURISTS GO CUTE-ICLE Since Glenda Farrell and Joan Blondell are manicurists in this film, they, and all other manicurists have to hear the same spiel from every fellow they manicure. Print a card with copy below. Girls hand to each lad before they start to file away. A pass to the girl or the owner of the shop, ought to square it. Reverse side of card can carry ad for cooperating barber shop. Here’s the copy: Yes, I know I have lovely eyes. But they’re just to see your nails with, my dear! they should be. I paid plenty for them! . . . . Pretty white teeth? Well, . . And what would your wife say if she heard you ask for a date? Oh, your wife she went to the country. Well, she'd better get back fast, or you’re going to be plenty lonely . . No, I can’t see you tonight. My boy friend’s taking me to the movies . . . Wouldn’t I rather go dancing with you? Or dinarily I would, but “Kansas City Princess” is at the Strand Theatre tonight, and I wouldn’t miss it for the world ... Why? Well, I hear it’s swell, and then Joan Blondell and Glenda Farrell are in it, so I know it must be . . . Some other night? Oh, sure! But I'll probably want to see “Kansas City Princess” again. You know it’s there all this week. DEALER TIE-UP STILLS Exhibs keep writing in for the Warner tie-up stills, and say they’re easy to plant. If you haven’t used them yet, start now. If you’ve used them before, you shouldn’t have any difficulty with this selection. Stills are 10c. each. Order from Merchandising Plan Editor, Warner Bros., 321 West 44th Street, N. Y. C. Furniture — GF Pub A32; GF Pub A33; GF Pub A34. Magazines — GF Pub A47. Books — GF Pub A30. Florists — BL613; GF Pub A249, Perfume—GF Pub A22; GF Pub A23. Sporting Goods — BL Pub A60; BL727; GF Pub A13; GF Pub Al4; GF Pub Al5; GF Pub A117; GF Pub A211. Women’s Accessories — BL 708; BL294; GF137; GF Pub V. Pets — GF Pub O; GF203; GF209; BL682; BL771; BL772. Toys — BL Pub A19; Pub A. Hat Shops — BL816; 230; GF231; GF232; 233. Furs — GF172; GF232. Dress Shops — BL652; 655; BL718; BL719; 138; GF139; GF 161; 169; GF171; GF211; 215; GF217; GF221; 223; GF224; GF226; 227; GF229. Jewelry — GF163. Cadillac Auto—BL Pub A42. Norge Refrigerator — BL GF GF GF BL GF GF GF GF GF Pub A354. Beauty Shops — BL733: KP7. Musical Instruments — KP Pub C; KP Pub D. HERBERT’S ANTICS Hugh Herbert has a hilarious type of humor, all his own. If you remember, in each picture he introduced a particular funny antic which he used throughout the picture. In ‘‘Fashions,’’ he did tricks with his fingers; in ‘‘Wonder Bar’’ he laughed with a high, falsetto titter. Run a contest for the best suggestions for ‘‘Hugh Herbert’s <Antics’’. Winning suggestions will be forwarded to Hugh Herbert, if you send them to Editor, Merchandising Plan, Warner Bros., New York City. NOVEL CUT-OUT Still above, KP 209, can be illustrated converted for Make blowups and then cut-outs of them, for display many purposes. in ‘gas stations, roadhouses, front and lobby. Also good for display in department store windows for price cards, and other tie-ups. Use _ tie-in copy in space indicated. If yowre in a football town, be sure to have at least one blowup adorning the stadium on the Saturday before and during your run. That'll mean a free ad which thousands will see. LOCAL “PRINCESSES” There’s enough lure in this newspaper tie-up to give your showing substantial advance publicity. Story covering the idea explains all. Follow-up stories can be run along same lines, reprinting some of the letters sent by contestants. (Publicity Story) What Would You Do If You Were Made Princess of This Gity If YOU, by some sudden quirk of .fate were made Princess of craig ay SHA aR ae (name of city) and endowed with all the powers that a princess of old held over her subjects, what would you do? Do you remember how Francois Villon sang “If I Were King” and what happened when a prankish potentate made his dream come true? Here’s a chance to dream, and have your visions win for you two free tickets to the......... Theatre where Warner Bros. merry comedy of two manicurists on the make and in love, at home and abroad, will open on........ Joan Blondell and Glenda Farrell, who head the all star cast, wielded no temporal powers over Kansas City, but that has nothing to do with the contest. What would you do if you were a Princess or Prince? Remember, your will is law. You can fire the chief of police or have your boss beheaded if you wish. You can change the laws, close the schools, or declare a moratorium on debts. Prizes, however, will be awarded not for the most fantastic ideas, but for the most helpful ones. Simply write down what you would do, if you were Princess, or -rince, Of... ae (eity), keeping your letter within 100 words, and send it to the Contest Editor of the (newspaper ) before The best five letters will win for their writers two tickets to the Theatre to see Princess”. “Kansas GARTER CARDS Promote a supply of garters, attach them to cards, copy reading, ‘‘You GARTER see us in ‘Kansas City Prineess’. It’s even got more snap than this. Signed, Joan Blondell and Glenda Farrell.’’ STUNT TO AID OPENING FEMALE HELP WANTED MANICURISTS: Theatre. to to work in Strand Girls must be attractive. Apply tomorrow morning 1o to 12, Manager. That’s the ad you run in the papers. Girls are put to work in your lobby to service customers with free manicures. You pay the girls two dollars per day and they keep all the tips. Your angle is that you are providing work for unemployed manicurists. Besides the word-of-mouth advertising, the stunt ought to get newspaper breaks with pictures and story. Copy plugging this free service ought to tie-in with your showing. Use stills KP 7 and KP 8 for illustrations. GETTING FREE PLUGS The girls in the beauty parlors and barber shops will like this show. Since they’re always in a position to pass a good word along to their customers, invitations to a selected list of manicurists ought to bring good returns. PRACTICAL JOKES Two drunks in the picture are continually playing practical jokes and getting a big kick out of it. Your paper might go for a contest for the best letters on practical jokes, which were pulled on, pulled by, or told to, the sender. DOUBLES This contest idea can be conducted with cooperation of dance halls, beauty parlors and department stores. Local paper runs the story below. You display the contestants’ photos in the lobby to jack up interest. (Publicity Story) Doubles of 2 Noted Screen Stars Will Be Awarded Prizes What girl in looks most like Joan Blondell? Which one bears the closest resemblance to Glenda Farrell? Almost every famous screen star has a double in nearly every city. The doubles of these two stars of Warner Bros. hilarious romance of manicurists on the make, at home and _ abroad, “Kansas City Princess,” will be chosen by the audience of the RIS. Theatre when that merry comedy opens on Study the published photographs of Miss Blondell and Miss Farrell. Do you know anyone who could be mistaken for either of them ? If you do, mail a photograph tothe manager ofthe saciree sn: Theatresbetore.. /).. 36 20k ees es The three girls most closely resembling either Miss Blondell or Miss Farrell, six in all, will be honor guests at the....... aes Theatre and the final winners will be selected by the audiens=—™ . Prizes are as follows (ins*<” list of prizes): MS 28 x 42 BLOWUPS Black and white, $2.25 each. Set of three, $6.00. Full colors, $3.50 each. of three, $10. Set Order from ; NATIONAL STUDIOS, Ine. 226 West 56th Street New York City