Kid Nightingale (Warner Bros.) (1939)

EXPLOLTATION Ballyhoo Your Show Around Town! Find Local Kid Nightingale Hold singing contest among local prize fighters. The winner will be dubbed ‘Kid Nightingale’”’ and can be presented with a bath-robe bearing the name. Department stores may tie in by awarding suit of clothes, ete. GYM GALS STUNT The fat girls in stills KN-14, and KN-15 tie-in nicely with local reducing classes. Award prizes to the women who lose the most weight in one week. Can also cooperate to the extent of furnishing a lobby display featuring their apparatus. STREET CORNER CHOIR Hire a local quartet, dress them like: fighters with boxing gloves on their mitts, have them stand on street corners and sing.’ Their jerseys read, ‘See and hear ‘Kid Nightingale’ at ‘| Have a good looking fellow accompanied by a girl go through the streets of your town. Dress him in a fighter’s sweat-suit and the Strand Theatre.” P. A. ANNOUNCEMENTS Contact all local athletic organizations and arrange for announcements of your showing to be made over the P. A. systems at fights, basketball games, hockey games, etc. Use stills for display at fight club. BOY AND GIRL STREET BALLY have her wear an attractive gym suit. She can have “Kid Nightingale Trainer” printed on her back. Have him skip rope as he jogs along, tagged “ ‘Kid Nightingale’ . . . Now Playing at the Strand Theatre.” Distribute Teaser Cards Pass out cards illustrated with a small crooner’s megaphone and a pair of boxing gloves. Copy should read: ‘‘He’s got a voice like a nightingale and a sock like a mule! See him at the Strand Theatre, Friday.” STILLS FOR LOCAL DEALER TIE-UPS JANE WYMAN Cosmetics .............. JW Pub. A236 PIAyenit JW Pub. A233 Evening Dress .................. JW 385 JOHN PAYNE eee re JP 9 co vt te ane Ce OER, Wh Rat ey JP 111 Hunting Outfit... JP A-83 Order “Nightingale Tie-up Stills”’ from Campaign Plan Editor. Com plete set of 6—50c. SPOT ANNOUNCEMENT For local radio spot announcement, open with sound effects of crowd roaring. Then, as noise fades out, man’s voice is heard singing a few bars of song. Announcer breaks in with: "Yes sir, Ladies and Gentlemen, that was 'Kid Nightingale,’ the hero of the thrilling Warner Bros. Picture of the same name, starring John Payne and Jane Wyman, and now playing at the Strand Theatre. The story of a handsome fighter who could sock SPORT GOODS TIE-UP Tie in with local sporting goods dealers and have them feature stills from the picture in their window and SPORT PAGE PLANT Publicity story on realism in fight scenes (see page two) is aimed at sports pages. Show it to editors. like a mule and sing like a nightingale. ‘Kid Nightingale’ is a motion picture you won't want to miss. Don't fail to see ‘Kid Nightingale’ now playing at the Strand Theatre." counter displays. Promote some of their equipment for lobby displays. MUSIC STORE TIE-UP The Supply local music shops with stills KN 443, KN 423 and KN 415 to be used as window or counter display. Street Singer Ballyhoo Obvious, but plenty attention-getting — man parades the streets in boxing gloves and fighter’s bathrobe with “Kid Nightingale”? written on his back. Give him a crooner’s megaphone and let him warble a few airs from the picture as he walks the town. Page Six VITAPHONE TRAILER Is Your Best Advance Selling Aid! AD MAKES HERALD If you want an excellent herald on this show, take a look at Ad mat 401 on the front cover of this pressbook. Print locally and use reverse side for program, coming attractions, or cooperative dealer ads. Local Fight Angle Tie-up with promoter of local fight club to match Kid Nightingale against some boxer for a special bout. The handle “Kid Nightingale” can be pinned on a local scrapper who gives credit to his screen favorite, John Payne, for the ring name.