Kiss Me Again (Warner Bros.) (1931)

= et “ a EXPLOITATION MUSICAL ANAGRAM What They Are:— In this delightful game a word is taken and a letter of the alphabet and all the letters mixed will make the new word for which the definition is given. How To Use Them:— Place them in your programs, or better still, in your local newspaper. They are circulation builders and ticket-sellers. Have answers mailed to your box office. How They Will Help You:— They will get your theatre talked about, get you in favor with the editor, and an enlarged mailing list. They will pep up program interest if used there. By offering one ticket only to a winner on your specified date—your weakest day—the winner will bring a friend. Thus, by offering fifty tickets you boost your attendance. MUSICAL ANAGRAM A First National Service 1. Mix “1” with “opera” and get a pledge of honor. 2. Mix “r” with “minuet” and get one who causes insurrection. 3. Mix “ce” with “harmony” and get the domain of an absolute ruler. 4. Mix “sg” with “rondo” and get generous people. 5. Mix “e”’ with “carol” and get a brief saying difficult of interpretation. Poster Cutouts There are several exceptionally attractive units in the “Kiss Me Again” posters that can be put to many splendid uses. Cutouts from the 24-sheet is admirably suited for use over the marquee or entrance. The three sheet lends itself readily for lobby display purposes while the heads from the six can be used as a central unit of a window tie-up display. Neatly executed poster cutouts have an appeal that is seldom excelled by any other display accessory and are most acceptable by exclusive shops and stores where the usual advertising material is often denied space in their windows. One of the most exceptional talking trailers ever made is available at your Vitaphone Exchange on “Kiss Me Again.” The high-lights of the picture are alluringly unfolded and Bernice Claire is sold as a star of genuine artistry as never before. This trailer has its novelty angle as well and serves in itself as splendid entertainment. Run this admirable exploiation medium for at least a full week advanee of your opening. ‘re Two OFFICIAL BILLING _ First National Pictures, Inc. presents “KISS ME AGAIN” Music by Victor Herbert Book and lyrics by Henry Blossom with Bernice Claire — Edward Everett Horton Walter Pidgeon — June Collyer A William A. Seiter Production Copyright MCMXXX by First National Pictures, Inc. All Rights Reserved results. Dear Friend: As manager of the romance “Mille. Modiste.”’ dictation! Melody, “Kiss Me Again.” Begins SATURDAY You’ve heard it sung! You’ve heard it played! Now see it lived just as beautifully as Victor Herbert wrote it! Every known emotion crammed into an evening of Cut No.8 : : Cut 6oe thrill-packed entertainment. FORRES ia Romance, music, color, 396 Lines haunting melodies blended into a motion picture that will live as long as your memory! It’s the LAST WORD to love stories! all A FIRST NATIONAL & VITAPHONE PICTURE NATURAL FOR A FASHION SHOW You really must stage a fashion show for “Kiss Me Again.” It is a natural for this. The most sensational scenes are laid in a magnificent modiste shop in Paris—where many beautiful models display most gorgeous creations in gowns and lingerie — all in natural colors—and all A YEAR AHEAD OF THE STYLES. Get your most prominent dealer in women’s gowns to put on a fashion show at your theatre—the models to display the gowns after the manner of the New York Revues. Build a platform to come out into the body of the theatre—so that the models may walk out into the audience and back. BE SURE TO PUT ON A FASHION SHOW. Yowll rave about this one. Very sincerely yours, POST CARDS GET THE BUSINESS The humble post card claims little but accomplishes a lot. Send out a regiment of them to your townspeople, and watch Theatre, I am happy to announce the coming of the latest First National production, “Kiss Me Again,” screen version of Victor Herbert’s favorite The glorious Herbert music—natural colors — gorgeous settings and up-to-date fashtons after Paris mirth, dancing, girls, color, comedy —in Co ee a Begins with Bernice CLAIRE Walter PIDGEON Edw. Everett HORTON \ Kiss Me Again Sundae Go after some local ice cream parlor to get up a “Kiss-Me-Again Sundae,” a frothy concoction with a kick, and a maraschino cherry, cut in half, like parted lips, to top it off. Make up cards for window and counter display. Try our “KISS-ME-AGAIN-SUNDAE” the Latest—Zippiest—Frothiest — Frenchiest — ThirstQuencher of the season “KISS ME AGAIN” Now playing at the Several angles suggest themselves as appropriate for decorative features for your lobby. By all means play up, Victor Herbert, provided of course that Herbert music thus exploited will prove a patronage draw. If yours is a situation where it is best not to play up the music angle, then let your lobby sell the romantic and picturesque idea. Drape your marquee and lobby with French flags. Against the walls and over boxoffice large cutout hearts, upon each of which is mounted a still depicting a love scene between uniformed sol >| dier and girl. Style Show Much of the action in the earlier sequences of the picture centers around a smart gown salon in Paris including a style show in progress. This offers an excellent opportunity to promote a style show of your own. You should be able to easily enlist the cooperation of several local smart shops and gain the benefit of their announcements and advertising of the event as well as through your own immediate campaigning, Arrangements have been made between First National and the Lux Soap people for a co-operative tieup. Get the list of your official loeal dealers and other information hy weitine to the nearest divisic~>! headquarters of Lever Brothe pany at: Cambridge Massachusetts 870 Seventh Ave., New York City, N. Y. 2206 Chestnut St., Philadelphia Pennsylvania 1101 Merchandise Mart Bldg., 222 North Bank Drive Chicago, Illinois 210 West 8th St., Kansas City, Missouri. Matson Building, 215 Market St., San Francisco California. 313 Bona Allen Building, Cor. Spring and Luckie Sts., Atlanta, Georgia 707 Peoples Trust Building, Cor. 4th Ave. and Wood St., Pittsburgh, Pa. Book Building, Detroit, Michigan. 1708 16th Avenue, Denver, Colorado. Mysterious Fifi Get permission to erect a false door in the hall of some unused downtown store building. In the false door have a small sliding panel. Back of this have a pretty girl, in half-mask, and coquettish eyes—to pass out small envelopes, on which appears in red MEET ME TONIGHT AND — When the men to whom she passes the envelopes open them they read: “‘KISS ME AGAIN’ (below in small letters) at the Theatre.”