Kiss Me Again (Warner Bros.) (1931)

a Stunts, Ideas, Suggestions! All Good, Inexpensive and Real, Showman Stuff ! Blazing Two-Lip Window Display Give your florist a line on the screen in exchange for his window display of red tulips—before and during the run of “Kiss Me Again.” Have your house artist make up eard for florist’s window: IT’S TWO-LIP-TIME at this store— take your pick TOP a IT’S TWO-LIP TIME at the ...... Theatre where the big First National hit is now showing— “KISS ME AGAIN” WHAT THE BOYS HAVE SAID OF THE KISS Have them hand-lettered . on small cards and frame ‘them, motto style. Spot them in your lobby. You can illustrate them with stills from the picture, or use them without illustrations. Or leave a kiss But in the cup And Ill not Ask for wine. —Ben Johnson O love! O fire! Once he drew With one long kiss aty whote soul” — iiss And whisper this: I am not the Thing you kiss. Cease your tears And let it lie; It was mine— It is not I. —Adwin Arnold Make me immortal With a kiss. —Shakespeare A long, long kiss— A kiss of youth And love. —Byron Then come kiss me, Sweet and twenty. —Shakespeare Kiss till the cow Comes home— —Beaumont and Fletcher Ah, how easily Things go wrong! A sigh too deep Or a kiss— Too long. —G. MacDonald Lord! I wonder What fool it was That first invented Kissing. —Swift Melts like kisses From a female mouth. —Byron And the best and the Worst of this is, That neither is Most to blame, If you have Forgotten my kisses, And I have forgotten Your name. —Swinburne Humid seal Of soft affection — —Burns k Tf Through my lips! —Tennyson Yet I smile RED LIPS FOR YOUR LOBBY Cut No. 20 Cut goc Mat 10¢ Enlarge the illustration shown above. Color the lips flaming red, make the background black, and paint around the disc the words “Kiss Me Again” in white. Suspend them on strings around the marquee and from ceiling of the lobby. A hidden electric fan will keep them in motion, always in itself an attention getter. “Kiss Me Again” is a Victor Herbert romance— and that means all the beauty, all the haunting melodies and all the spirit of gayety that made Victor Herbert’s name immortal. “Kiss Me Again” is far ahead of any musical romance you have ever shown. Primarily, it is a love story that matches the most romantic ever conceived, with the Victor Herbert touch of genius to lift it head _and shoulders above all others, Here you have something big, beautiful and im portant to sell to your public. Undoubtedly a campaign aimed directly at lovers of good romance and music (and that is ninety-nine out of every hundred) will get the right kind of box office results. We have formulated a campaign along the above lines with the conviction and proof that the combination of Victor Herbert is fame, and the love story of his most successful operetta from which “Kiss Me Again” was adapted is an angle of appeal that spells success in big letters—or figures. FIRST NATIONAL PICTURES WAYS TO USE THE TITLE I Blotters with the words “Kiss Me Again” and the date of coming and name of the theatre may be distributed. II Door tags with the words of the title may be hung through town during the night—include name of theatre. These may also be hung on autos. Il Words used may be: You kissed me once— KISS ME AGAIN tonight Theatre, Fift. QUESTIONS TO ASK YOURSELF ABOUT YOUR CAMPAIGN Do Ladies Talk in Beauty Parlors? Since the answer to the above question is a loud and resounding “YES!” it follows that the sooner they get talking favorably about a picture the better. “Kiss Me Again” is one of the up-to-the-minute fashion pictures, since its scenes, many of them, are taken in a Paris modiste shop, where beautiful models display the latest styles. The obvious thing to do is to invite all beauty parlor people, and those selling cosmetics—to a preview of “Kiss Me Again,” suggesting that they talk about it to customers. This stunt has been done with almost miraculous results. Try it for “Kiss Me Again.” 1. Have I given enough playing time to the “Kiss Me Me Again” trailer? 2. Have I made a lobby display that will sell the show to my patrons? 3. Have I got the newspapers going on a really worthwhile contest, and co-operative ad campaign? 4. Has my publicity wakened up the public to the smashing entertainment values of “Kiss Me Again’? 5. I have had a lot of ideas but have I put them across. If not, why not? MILLIONS LOVE VICTOR HERBERT’S MUSIC, HERE’S A CAMPAIGN TO GET THEM IN 1. PROLOGUE—Get music-lovers interested in honoring the memory of America’s Beloved Composer, Victor Herbert and at the same time furthering your campaign for “Kiss Me Again” by getting amateur musicians to compete for the most delightful rendering of songs and musical selections from “Kiss Me Again”’—which is the gorgeous screen version of Mr. Herbert’s favorite, “Mile Modiste.” The contest to decide which presentation is the most delightful, will be given on your stage, teachers of music, or prominent music-lovers to act as judges. The songs may be given as solos, or with several voices or they may be instrumental. Orchestrations and various arrangements may be had from M. Witmark & Sons, the publishers, 321 West 44th Street, New York City.. 2. RADIO — Get local station to present a Victor Herbert program, featuring the various songs and musical numbers from “Kiss Me Again” (Mlle. Modiste”). Ineluded in this should be a brief talk about the great First National picture— and Victor Herbert. Merchants’ Cash Coupon Tie-Up 3. MUSIC STORES—Get music stores to make a display of Victor Herbert songs—of course centering the showing with songs from “Kiss Me Again” (“Mlle. Modiste”) and surrounding it with others the whole world loves, “Slumber on, My Little Gypsy Sweetheart,” “Ah, Sweet Mystery of Life,” “I’m Falling in Love with Someone,” ete. Use still from the picture in the window. 4. PRIZES for successful contests in the theatre prologue should be donated by music schools, who in turn benefit by the publicity. The first prize should be a scholarship; the second a course of lessons, etc., at local school. 5. PATRONESSES — Be sure to get really prominent people in the musical and educational world of your city to back the campaign to lend prestige to the project, and let the prizes be worth while so that worthwhile people may be interested. Newspaper Contest The dignity of Victor Herbert Week in connection with the showing of “Kiss Me Again” lends itself admirably to the following plan which has been carried out with big success by many showman. See first the Retail Trades Division of your Chamber of Commerce, and explain that you wish to enlist the various merchants who are members of the association in a cash coupon eampaign to last during Victor Herbert Week. Merchants offer a discount to all customers buying up to a certain amount during the week, and each buyer gets a numbered coupon. At the end of the week the biggest merchant in town aets as master of ceremonies at your theatre, when, as advertised, the cash prizes are given out. Let it be known that those unable to be there at the time may get any award to which they may be entitled by calling at the Chamber of Commerce within two weeks from date of distribution. At a recent successful working out of the scheme, a local radio house provided the barrel (duly lettered with the radio shop’s own ad) in which the coupons were placed, and from which a small child picked the winning numbers. Forty-seven awards were made at the town in question, ranging from $250 to $2.50. Stage a “Kiss Me Again” Cash Coupon Contest for Victor Herbert Week. Bally with Amplifier The ever living song hit “Kiss Me Again” as well as a melody of the always popular Victor Herbert numbers from “Mlle. Modiste” have been recorded by all recording firms and Brunswick in particular have reissued the same, in order to tie in with this picturized version of that famous musical comedy. Play these continuously over your amplification system and if you haven’t one already installed, no better investment can be suggested for bally purposes than one of these units with loud speakers playing to the street. Play up VICTOR HERBERT in a big way in connection with this bally. Offer prizes for the best two hundred word essay on the subject “WHY DOES VICTOR HERBERT MUSIC LIVE,” the three best compositions to be printed in the local paper. In the newspaper story introducing the e-test ask that the contestants explain why such songs as “Ah, Sweet Mystery of Life,” “Kiss Me Again,” “Slumber On My Little Gypsy Sweetheart,” “Joyland, Toyland, Little Girl and Boyland” continue to grow in favor while songs by the thousand come and go. Will his music outlive the plantation songs of that other great American composer, Stephen Foster. What is the special appeal of Victor Herbert’s music to you? Victor Herbert Societies In ample time before the coming of “Kiss Me Again” see officials of your local Victor Herbert Society, or any other association of music lovers, outlining your plan of making the week when “Kiss Me Again” is shown a gala time in a musical way to be known as Victor Herbert Week. Ask for suggestions as to musicales which might be arranged to be devoted to the compositions of the beloved maker of melody, and other ideas to spread the news of the marvelous First National screen version of his “Mlle. Modiste”, titled from the haunting theme song of that romance “Kiss Me Again.” Offer to set aside a section of seats, with a reduction to them, for sale of seats. Grade and High Schools See the superintendent of schools, principals and teachers, -and emphasize the fact that you realize their desire to give the young the benefit of the really fine things, music in particular. “Kiss Me Again,” Victor Herbert’s personal favorite is brimming with tuneful melodies and a wholesome and amusing romance — a picture both entertaining to children and good for them to see. Arrange for teachers to bring classes, offering rebates for tickets sold by the children. Make use of every educationa avenue for Victor Herbert Week. Page T’