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N. Y. ADS.
THIS PAGE!
‘Who Has the Most Kiss-Me-Again Lips’ Great Newspaper Contest
The contest is to discover the girl in town who has the
most beautiful lips.
This may be decided by having con
testants send in photographs, or by having a photographer
in the theatre lobby to take snaps. Beauty parlors and all stores
pose with puckered lips.)
(All contestants to
selling cosmetics, as well as shops selling woman’s wear
will co-operate. publicity they will get.
Photographers will supply men for the
Go to your loeal editor and explain to him the idea
of the contest.
Make it plain to him how the subject lends itself to a double-truek ad spread.
He will get his solici
tors busy securing ad space from the various dealers men
tioned above.
Have prominent people to be judges of
the possessor of the most beautiful lips—the winner’s picture to be published in the paper.
Every merchant that co-operates with you is a prospect for a co-operative window display.
a
KISS-ME-AGAIN TIE-UPS
For Men’s Clothing Stores: Have attractive words:
ecards made with the
She Won't Say—
KISS ME AGAIN unless you look .as she thinks a lover ought to look—We carry the latest clothes in the New York manner. COME IN NOW AND LOOK THEM OVER. Dress up in ’em and take her to see “Kiss Me Again” WONG ee ee Theatre.
KISS mE AGAIN after sampling a box of our Parisian chocolate bon-bons.
Take a box now to treat her with, during and after—
“Kiss Me Again’’—at the Theatre.
| She’ll be sure to say— : |
(It is obvious that the copy may be changed for use in stores catering to women.—Editor.)
Free for All
Kisses
Tell your best confectioner that you will have tissue wrappers made for taffy kisses, each wrapper to contain name of the store offering the candy and name and data about the picture at your theatre. Give out the kisses to patrons either before the coming of “Kiss Me Again”, or at the opening performance.
The confectioner will heap a window with the “Kiss Me Again” kisses, with special offer, during run of the picture. Mount stills from the film for special window ecard for the store.
Herald Stunt
Hire the services of a pretty girl who wears clothes well, to promenade the streets, the eyes covered by a small black mask. She -earries envelopes which bear the caption:
IF YOU WANT TO KISS ME AGAIN LOOK INSIDE.
Enclosed in the envelope is one of the regular .“Kiss Me Again” Heralds—which sljow flaming red lips against a gray background and the words:
WHEN A BEAUTIFUL GIRL SAYS “KISS ME AGAIN” BEWARE. She may say to those to whom
she gives the envelope, “Meet me tonight at the
Theatre.” This is good publicity. Put it into execution. It will mean ee :
Another Anagram
Plant this one in programs or paper a week before the name of the picture is announced, offering free tickets to the first ten who figure out the correct name.
i is in kick (K) not in cuff;
2 is in mitt (I) not in muff; 3 is im sun not in moon; 4 is in song not in tune;
My 5 is in money
not in cash; My 6 is in leap But not in dash;
My 7 is in gray But not in red; My 8 is in living But not in dead; My 9 ts in race But not in run; My 10 ts in did (1) But not in done; My 11 is in lean But not in fat.
My All is a Hit, And that is that!
What is the name of the First National Picture which comes soon to the Theatre?
KISS-ME-AGAIN GIRL MAKES UP IN WINDOW OR LOBBY
This particular stunt was carried out with tremendous effect by the Paramount Theatre in New York City—with the only difference that emphasis was laid on the make-up of finger
nails, instead of lips.
“Kiss Me Again” is a natural tie-up.
Don’t fail to stage make-up ballyhoo. Stretch a glaring banner across your lobby, or the window
in which the exhibit is showing.
Jse the words:
HERE’S THE WAY TO GET YOUR MAN TO SAY ‘‘KISS ME AGAIN’’
Below the banner have a beautiful girl making up at a dressing table, supplied with cosmeties, toilet articles and so on. Let her pay especial attention to making up the lips. The display may consist of two girls, a brunette and a blonde, each making up herself, or the other model.
Stores selling cosmetics will furnish the articles necessary
for a ecard giving them credit. tirls to put on the show.
Beanty parlors will send the
Make up box office deficits by this make-up wallop,
e Fouz
Today—last day “VIENNESE NIGHTS”
WORLD PREMIERE Tomorrow
Fifi is flirty, Fifi is flip, Fifi packs T.N.T. in each little lip
FIFl FROM PAREE
She speaks only French: ‘‘Zis for you and zat for you!’’
But zose puckered up lips zose eyes zose arms! Oo-la-la! Zey speak a language zat all men understand when Fifi from Poree says
“KISS ME AGAIN’
Adapted from “Mile. Modiste’’ with VICTOR HERBERT'S Immortal Melodies
WARNER BROS. THEATRE
Broadway at S2nd Street
AFTER THE PREMIERE Daily 2:45 8:45 Sun. 8 6 8:45
1931
Prices
Good Seats WEEK DAYS
50°-75¢-$1
Cut No.29 Cut 4oc Mat roc
MEET FIFI--
The Mademoiselle from Gay Paree who last night won the heart of blase New York when she whispered
“KISS ME AGAIN’
Set against a background of VICTOR HERBERT'S
Immortal Melodies
Warner Bros. Theatre Broadway at 52nd Street Daily 2:45 8:45
1931 PRICES soc *"7sc"-"'$i
Sun. 3 6 8:45
60 Lines
Cut No. 30 Cut 40c Mat roc
WORLD PREMIERE Tonight 8:45 p.m.
Her lipstick is a stick of dynamitel No wonder her kisses have kick!
enn “KISS ME IN PERSON AGAIN:
TONIGHT at Premiere
with VICTOR HERBERT'S immortal Melodios
Warner Bros. Theatre Bway & S2nd St. Daily 2:45 8:45 Sun. 8 6 8:45
1931 PRICE
FIFI
FROM PAREE
Oui, monsieur, that's me! When good Americans die, they go to Paris ——and | bring them to life again!
And, monsieur, if you care to sample the latest styles in love
“KISS ME AGAIN"
Set avainst the background of VICTOR HERBERT'S Immortal Melodies
Good Seat Weekdays SOc 75c $1
Cut No. 32 Cut 20c Mat 5c
56 Lines
The Ads On This Page Were Used in Connection With The Opening Of “Kiss Me Again” On Mats availa
Warner Bros. Theatre Broadway at 52nd St.
AFTER THE PREMIERE Daily 2:4h 8:45 Sun. 3-6 8:46
1931 PRICES Good Seats 50c 75c$1
WEEK DAYS
Broadway. ble at your exchange. Order by number.
Cut No. 31 Cut 20c Mat 5c
80 Lines
VICTOR HERBERT IS IMMORTAL, SAYS ERNO RAPEE
(Advance News)
Victor Herbert’s fame has undying qualities, according to Erno Rapee, famed orchestra conductor whose concerts have been heard by millions at the Roxy in New York, and on the National Broadcasting system where he gave three concerts a week.
Victor Herbert’s music was far ahead of its time,” says Rapee, “at least, when one is speaking in terms of public favor. Musical taste has been elevated during the past 25 years to an unbelievable degree, and millions now enjoy good music who never so much as cared for a tune before.”
First National’s 70 piece orchestra plays such famous airs as “Kiss Me Again,” “The Mascot of the Troop,” “The Time, the Place and the Girl,” and all of the incidental music for “Kiss Me Again,” the gorgeous Vitaphone and Technicolor picture which comes to the next week as a First National special.
“Mlle. Modiste” from which “Kiss Me Again” was adapted was the most famous of all of Victor Herbert’s operettas. It has been magnificently done, with Bernice Claire, Walter Pidgeon, Edward Everett Horton, Frank McHugh, June Collyer, Claude Gillingwater, Judith Vosselli, and Albert Gran among those in the cast. William A. Seiter directed.
Famous Twins Dance In “Kiss Me Again”
(Advance Reader)
The mysterious “Sisters G” appear in one of the famous dance sequences of “Kiss Me Again” from Victor
“AVE EE
comes to the
=-Herhert’s —Meu Modiste” whieh
Theatre-oux
They are sensational dancers from Continental Europe, and their presence in this picture marks but their second appearance in America.
Sophisticated but not blase, they took the capitols of Europe by storm. Their first names are Carla and Eleanor and they are twins. Their father was a colonel in the German army, and when they started to dance several years after the war it was not thought proper that they should use their own German surname in dancing before royalty and heads of governments of what had previously been enemy countries. Since then they have chosen to retain this very enigmatic title.
They are both 18, and are stunning in straight black bobs. They have entertained the aristocracy of London, Paris, Berlin, Barcelona, Vienna, Madrid, and other European cities. They have seen their names blazoned over the smartest revues such as Cafe de Paris, the Kit Kat Club, the Savoy, the Carleton and the Bat Club, at Moulin Rouge in Mistinguette’s dazzling revue.
Born at Schwaebish, Germany, they were discovered by the late Lincoln Eyre, New York Times correspondent in Berlin, dancing at a charity ball. He urged them to take professional training, which they did under Eduard Owa, D’Eveller, Nigelie and Matray.
“Kiss Me Again” features Bernice Claire, Walter Pidgeon, Edward Everett Horton, June Collyer, and many others.
HAD DOUBLE APPEAL
(Current Story)
One thing which critics have pointed out as unique about “Kiss Me Again,” now at the Theatre and women. Usually a film is rated either as a “man’s picture” or a “woman’s picture,” but so gaily and tenderly worked out is the love story, and so varied are the scenes between a modiste’s shop and the lives of French soldiers in their cafes and their camps in Algeria, that “Kiss Me Again” has throughout the country drawn audiences composed almost equally of men and women.