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Post 'Em! Parade ‘Em! Send ‘Em!
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To make a rib-tickling contrast to the important and serious Presidential elections, Warner Bros. has gotten up a set of eight (8) kibitzing campaign posters around KISSES FOR MY PRESIDENT’ The posters are in three colors—and they re both punchy and funny. They take off on the elections and at the same time plug KISSES. You can get these posters FREE — no more than two sets per playdate...and PLEASE specify whether you want ONE or TWO sets. Posters supplied— first come, first served —on request to Campaign Plan Manager, Warner Bros. Pictures, 666 Fifth Avenue, New York,NY.
Your patrons will love ‘em—so see to it that they geta chance to look at them. You will doubtless think of ways to make use of this great display material, but here are some fundamental approaches:
@ Set up the posters as door panels in your theatre
entrance
@ Arrange them along one wall, in a straight line, as an eye-catching flash
@ Install in your front, or on the ticket window
e Make up a “voting booth” for the lobby, with signs inviting patrons to go inside and “‘vote”, and install the ‘KISSES’ posters as “campaign” materials around the “voting booth”
@ Stage a street “election” ballyhoo by mounting the posters on 1x1 sticks and have ushers carry them through the center of town
@ Stage a “torchlight parade” by mounting the posters on two four-sided boxes to be carried by ushers, with an usher before and behind with lanterns on long sticks
e Tie-up with a store that is pushing fall fashions, and install in windows to give an election-time note to the fashion merchandise |
@ Stage a contest in newspapers, on television or on radio, for the best ““campaign song” for Polly Bergen, and award the posters—as a set, or individually—as prizes, along with passes to the picture
@ Post around town on poles, in windows, in clubs and restaurants
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For your own advance view of the posters, turn to Pages 6 and 7
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