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TURNED MANUFACTURER
MOVIE SIREN, OF COLOGNES, PLUGS KISSES FOR MY PRESIDENT
IN P.A. TOUR ©
ds sissies * eT nes sel se a spray well, bea
Carmel Myers with John Barrymore in the movie, “Beau Brummel.”
| She Bottled It 1Her Heroes Share Scent of Success
By Ruth Wagner
DOES FATHER re_ by Arlene Dahl—the femimember Carmel Myers? She "ine owner of a company | was a queen of the movies hich distributes mens
colognes, You can't smell | in the early silent days. them in the film, unfor|
Though she retired from tunately, but you can easily film-making years ago to be recognize the resemblance 4 a wife and mother, Miss to ae aaadeas re m4
f > Myers stayed in the busiwill open here in Oct ness of catering to men Tnsireat Mies alg ee, tiga SiGe id evs : a A Nes Ad WSS Society Ghasaticay
e is president of her own the wife of a . voted her li i company, Carmel Myers life to affectin Inc, which distributes three fragrant men's co: | lognes — spicy {Samin, ciave. Her oe layed opposite Valentino in into the busi i trusy London Lyme and : : first film, w irst as distributor musky Formale. » when she was cologne and eta oe
Miss Myers should know ihe ast turer, she began to marke | what makes men appeal to 4 ¥ from the movValentino's scent made from
women, She played leading Ng the door em. "¢F Roman recipe. lady to such swoon-makers ler acting caNEW WARNE as Valentino, John Barryis marshaling her corIn her rol sibel more and the young Walter, jmy of salesmen to she Wie ans @s manufacturer, Pidgeon perican men to good ideally fitted to help
with the film, “Kj These romantic heroes, President,” Warner's look are
who made when sh flare in in the first
cent again ia’ found where and
Carmel Myers, who was Rudolph
Valentino's leading-lady when she
was 14 and later starred opposite John
You never real
Barrymore, Walter Pidgeon, John Gil
Miss Myers says, wore inhusband's life : a teresting scents which, far agg ce dey American wolle Pd sige * from making them seem ie that Feel There's a love anahrine sissy, heightened their forthcoming mbites e be rt Dou g la Ss Fa | rba n ks, J Voy. qa nd romantic appeal. Valentino, 3 SCENT Dahl, as a nies Be ee i ad in particular, liked one gnes
of Carmel Myfor men, is on the se afacturer of coPresident's ptr wera a ‘ances for men, Myers was called in as the asiness to those nave consultant. entino. ‘efore making scents i ‘isk lemony co. Myers had fun in the aetien when no Amer. She recalled that her entry into, I be caught emPictures was a Biblical one ime, Miss Myers D. W. Griffith had sought ame years later Scholarly aid from her father a Los Angeles rabbi, during his epic, “Intolerance.” In exchange, Griffith agreed to help a hehe then 14, break into HIGHER SALARY
Her first Part was wi 3 i ith Valentino, and he; hee T salary was “He was Betting $60 aw as Rudolfo di Valentino: 1 we : getting $75. Mother put all of nine in the bank.” sy She liked those pj ing Pe 7 ion oy pays in the movie. es or fs We were ourselves,” she i ressed. “We did our own hakeup;when I di knew it was mi
fragrance which so fascinated Miss Myers that she searched until she discovi ered a scent that approximated it to use as her Gamin
Father's Day gifts of all the scents can be found at Julius Garfinkel’s
Carmel Myers was In town last week to spread the word about her colognes for men, and also to tell about a forthcoming Warner Brothers picture, “Kisses
a pecetesicient,” ee srery irst woman president of the US. The story in cludes a character played
many other top screen personalities,
undertook a personal appearance tour
for Warner Bros. on_ behalf of ‘KISSES FOR MY PRESIDENT’. In the film, Fred MacMurray gets ro
mantically involved with Arlene Dahl,
id my mouth, ne, not a co Some current favorite. a
Silent movie siren Tells of capitalizing *< sr § OnéValentino scentigatsutaca: gu
) ree J
Continued from First Page to get a hair piece different from anything ever seen in films before. I asked where, and he told me to get it, never mind where.
“I went with mother to Vienna and found a white silk wig.”
There were no stand-ins then, either.
“I played in two Westerns with John Gilbert. In one he was kicked in the face by his horse. We thought that lovely face was ruined. VICTIM SAVES RESCUERS “In a film with Valentino, I was clinging to rocks under the pier at Santa Monica, and Valentino had to rush to my rescue.
“I was frozen. He ran out
fi
who portrays a lady cosmetics manu
facturer. In real life, Miss Myers is a
manufacturer and distributor of a
famous line of fragrances for men.
Under the names London Lyme, For
male and Gamin For Men, Miss Myers’
products are distributed in some 2000
three times, but wouldn't jump. Finally he had to.
‘4 “I knew then why he didn’t * want to. He couldn't swim. ~. “I brought him in to shore.
He told me, ‘I’m a dancer, not a swimmer.’ ” DANIEL WEBSTER
stores across the country. On her ‘KISSES’ tour for Warner Bros. the actress plugged her fragrances and
Carmel Myers appeared as John
Barrymore's love in film, ‘Beau Brummel.''
the picture, and talked about her personal recollections of the stars with for stocking and selling the Carmel
whom she appeared on the screen. Myers products. Such a personality can be spotted on radio and television,
The Carmel Myers tour can be dupand set up for newspaper interview. licated on a local level by managers The subject can be the one that figshowing ‘KISSES FOR MY PRESIures in the movie, and is parallelled DENT’. Why not contact a local in real life by Carmel Myers—that is, beauty expert — not a newspaper can a beautiful and glamorous womeditor or columnist but the owner or an be a successful business executive? director of a beauty salon, the buyer The pros and cons would make good of cosmetics and fragrances for a decopy, and you would reap the advan
partment store, or perhaps the person tages of word-of-mouth for the film. who in your community is responsible
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