Ladies Must Live (Warner Bros.) (1940)

He says: GENTLEMEN MUST LOVE! We say: EVERYONE MUST LAWen/ Laughs, rhythm and a double order of romance!...It’s got what it takes to take your blues away! AND Msi “Shows You What Love with | WAYNE MORRIS ROSEMARY LANE Roscoe KARNS + Lee PATRICK George REEVES A WARNER BROS. First Nat’l Picture . Directed by Noel Smith Screen Play by Robert E. Kent» From the Play by George M. Cohan to hE AR hE Ue Can Do”+“T Could Make You Care” £ Mat 207—4 inches x 2 columns (112 lines)—30c Laughs, rhythm...and a double order of romance! » WAYNE MORRIS ROSEMARY LANE Roscoe Karns+ Lee Patrick George Reeves*eA WARNER BROS.-First Nat'l Picture @ Directed by Noel Smith « Screen Play by Robert E. Kent « From the Play by George M. Cohan Mat 205—I '2 inches x 2 columns (40 lines)—30c Book the Warner Bros. trailer. It’s your best picture seller! Vitaphone Shorts Selections MERRIE MELODIES gets in the carnival spirit with “Cireus Today,” a smash multi-colored three ring cavalcade of high hilarity and hijinks under the big top. 5321—Merrie Melodies—7 Minutes. Official Billing WARNER BROS. 40% Pictures, Inc. Presents 5% “LADIES MUST LIVE”. 100% BROADWAY BREVITIES enlivens your program with “Spills For Thrills,’ delineating the fascinating and spine-tingling experiences of Hollywood’s daredevil stunt men. 5109—Broadway Brevities—20 Minutes. with MELODY MASTERS swings out with “Ozzie Nelson And Orchestra” in a tuneful, toe-tapping treat. Nelson sings and puts his band through their paces in true rhythmic style. 5509—Melody Masters—10 Minutes. WAYNE MORRIS — ROSEMARY LANE 75% Roscoe Karns — Lee Patrick George Reeves 30% LOONEY TUNES presents “Porky’s Baseball Broadeast,” a mirthful satire on a world series game with our fat friend giving an hilarious play-by-play description. 5615—Looney Tunes—7 Minutes. There Should Be A Patriotic Short On Every Program . .. Book Warners! Directed by NOEL SMITH 15% Screen Play by Robert E. Kent 3% From the Play by George M. Cohan 2% A Warner Bros.-First National Picture % Wayne Morris And Rosemary Lane Sta In Gay New Roles Wayne Morris seems to hav been monopolized by the Lan girls ever since he came to Holly wood. If he isn’t appearing wit Priscilla, then he’s seen wit. Rosemary; and nobody is goin, to be surprised if he turns u with both of them at once som day. So far, Priscilla is one up 0 Rosemary, having teamed wit. Wayne in three pictures. Rose mary won him in “An Ange From Texas” and now i “Ladies Must Live,” which open at the Strand on Friday. Tall, blond and ingenuou looking — one of those “open faces—Morris is not what yo would call the suave type. He’ too vital.for glamourous indol ence, being more on the energeti side. For Warner Bros. he ha portrayed fighters, a flyer, sev eral reporters, a sailor and : lumberjack, all of which call fo plenty of vigor. In “Ladies Must Live” he be comes a gentleman farmer wh follows his lady love to Nev York where, unlike ordinar: farm characters, he is not playe for a yokel. In “Ladies Must Live” h tones down the aggressiveness 0 many of his former roles, ani assumes the milder mannerism ofa gentle youth made eve) more mellow by the influences o: love, or Rosemary Lane. In fact it is Roscoe Karns, as his sus picious friend, who has cornere the aggressiveness of ‘Ladie: Must Live” and his Donald Ducl frenzy supplies the comedy ele ment throughout the film. ‘Ladies Must Live’ Packed With Laughter A film packed with laughte: and swift repartee will have its intitial showing at the Stranc Theatre this Friday when War. ner Bros.’ new film, “Ladies Must Live,” opens. The film co: stars Wayne Morris and Rose. mary Lane in two of the mos! sparkling roles of the year. The picture provides a unique situation when Wayne, as < wealthy youth, invites an olc friend from his home town tc act as best man at his wedding The friend, played by Roscoe Karns, immediately accuses Rosemary of being a gold digge and claims that her family is playing Wayne for a fool. “Ladies Must Live” was adapted for the screen by Rob. ert E. Kent, from a play by George M. Cohan. New Laugh Hit Coming To Strand Something new in the way oi a swift-paced comedy will have its debut at the Strand this Friday when “Ladies Must Live’ opens. The film stars Wayne Morris and Rosemary Lane anc features filmdom’s champions of fast repartee, Roscoe Karns anc Lee Patrick.Noel Smith directed. Hit Songs In New Film Rosemary Lane is right back f where she started—singing with an orchestra. For her role in “Ladies Must Live,” at Warner Bros., in which she appears opposite Wayne Morris, Miss Lane vocalizes in | the same fashion that brought her to the attention of the studio when she and her sister, Priscilla, were billed with Fred Waring’s band. For ‘Ladies Must Live” Rosemary sings two new songs: “I Could Make You Care” and “It Shows You What Love Can Do.”