Ladies Must Live (Warner Bros.) (1940)

EXPLOITATION *TORCHERS’ ON THE AIR Mat 202 (available as 2-column publicity scene)—30c In keeping with Rosemary Lane’s sizzling portrayal of a Broadway torch singer. promoie radio contest to find best gai vocalist in town. TEASER SNIPE Snipe this on tack cards, empty store windows, and telephone poles in town. DEALER TIE-UP PIX Arrange for ads and window displays with these specially-posed tie-up stills: WAYNE MORRIS: wristwatch, WM 194; necktie, WM 204; sport suit, WM 228; sun glasses, WM 241; hat, WM 262. ROSEMARY LANE: evening gown, RL 154; coiffure, RL 247; transparent umbrella, RL 255; costume jewelry, RL 268; print dress, RL 337. : Order “Ladies Must Live Tie-Up Stills” from Campaign Plan Editor, 321 West 44th Street, New York City. Entire set of ten sells for 90c. Movie Star Quis for Classified Ad Page Spot this small space daily newspaper quiz with answers on classified ad page. Idea and details are given in sample box below which is carried on front part of FILM SONG HIT paper. Additional daily questions can be found under box. Answers are in italies. (Daily display box) TODAY'S QUIZ Do you know the answer to this question? If you do, you can collect two free tickets to see "Ladies Must Live” Strand Theatre. at the QUESTION: Name the film that catapulted Wayne Morris to stardom, CLUE: Look among today's classified ads. answer appears The correct in one of them. Clip the ad and send it to the manager of the Strand Theatre or this news paper before (date). Guest tickets will be given to the first twenty-five persons handing in correct answers. It Pays To Read The News Want Ads (Daily questions for above quiz) Name the film that catapulted Wayne Morris to (“Kid Gala stardom. had’) With what orchestra did Rosemary Lane sing prior to her motion picture career? (Fred Waring’s Pennsylvanians ) Name the comedy wherein Wayne Morris played a breezy young cadet. (“Brother Rat’’ ) What was the title of its equally amazing sequel? (“Brother Rat And A Baby’’) Have Rosemary Lane and Wayne Morris appeared in pictures together? If so, name one, (“Return Of Dr, X,” “An Angel From Texas,” “Ladies Must Live’’) What are the names of Rosemary’s beautiful and talented sisters? (Pris cilla and Lola) Is it true that the Lane Sisters’ real family name is Mullican? (Yes) Rosemary Lane’s | star rose after her performance in a tender and memorable film based on the Lemp family. Name the first picture in the series. (“Four Daughters’) In what recent film did Wayne Morris play a happy-go-lucky aviator? (“Flight Angels” ) What is the title of the motion picture coming to the Strand Theatre on Friday _ costarring Wayne Morris and Rosemary Lane? (“Ladies Must Live’’ ) °“T Could Make You Care” Exploit your showing with the new tune, “I Could Make You Care,” sung by Rosemary Lane in the picture. Music dealers should be contacted for window and counter displays. Reprints of title page furnished on request to Mr. Nor ris Konheim, M. Witmark & Sons, 1250 Sixth Ave., New York City. LOBBY LAFF SCALE CHORUS GIRL” STENOGRAPH DEBUTANTE HOUSEWIFE BUSINESS -SugDESUTANTE Here’s a lobby stunt that will arouse curiosity and provide patrons with plenty of fun. Announce that all girls whose weight falls in chorus girl category will be awarded guest tickets to show. SPOT RADIO PLUG Spot this attention-getting radio plug over your local station. “We've no official communique tonight, ladies and gentlemen. However, we have news that will definitely cheer you up. It’s all about a grand new picture at the Strand Theatre called ‘Ladies Must Live’, co-starring Wayne Morris and Rosemary Lane plus a cast of funsters guaranteed to give you a good evening of fun. See what happens when Broadway’s most sizzling torch singer is on the loose and carrying the torch for an old flame with money to burn! ‘Ladies Must Live’ has laughs, rhythm, and a double order of romance. It’s got what it takes to take your blues away! And wait ’til you hear beautiful Rosemary Lane sing ‘Shows You What Love Can Do,’ and ‘I Could Make You Care’! Make a date to see ‘Ladies Must Live’ at the Strand tonight! Ii’s the must-see, must-love must-laugh hit of the year!” ‘DOUBLE’ LINE QUIZ Tip from Ad Mat No. 103 punch line: “I’m not LETTER CONTEST Promote contest for best 100 word let interested in a man’s past—just his presents!” ter on this subject: “Since Ladies Must Conduct contest for lines that have double enLive, My Choice of a Vocation is fs Tie-in with YWCA and other girls’ or ganizations in locality. tendres. Sender-inners of the best lines are awarded passes to your show.