Lady Killer (Warner Bros.) (1933)

Stunt of the Neck Here is a contest which gives you seven days of consecutive news. paper publicity for “Lady Killer.” It’s the kind of a contest that makes a fine feature for any live newspaper and should be sold as such to your local editor. Start now to plant this contest. Show the editor the material you have ready for his use and point out the interesting features this contest will provide. Here Is the Idea: ; Six scenes from James Cagney’s former screen hits have been selected to be printed in the cooperating newspaper on six different days. Each scene has an accompanying publicity story. The seventh scene is from “Lady Killer,” which is used with the story announcing the winning contestants and is run on the day before opening or on the opening day of “Lady Killer.” Readers are asked to name the correct title of the picture from which each scene is taken and write a letter of “not more than one hundred words stating which Cagney role they liked best. Answers and letters are to be submitted at the end of the contest. (First Day Publicity Story) There are many things that you can do to get this contest off to a good start and to show the cooperating newspaper that your theatre is getting behind the idea with 100% support. Tell your patrons about the contest on your screen, in your lobby and on your heralds. Be sure to give prominent credit to the cooperating newspaper and urge your patrons to get the paper to read all the details about the contest. Arrange for a number of prizes to be awarded to contestants submitting the first six to ten correct and best letters. Guest tickets to see ‘Lady Killer” may be awarded to the runners-up in the contest. However, be sure that your capital prizes are of sufficient value to attract the greatest number of people to participate. The first prize used in the publicity stories on this contest is an inexpensive roadster. Surely some local automobile dealer will be glad to offer a car as the capital prize, figuring on the valuable newspaper publicity he would get in return. For your information, the pictures which are represented by the scenes in this contest are as follows: Ist Day—‘‘Public Enemy” 2nd Day—“‘Smart Money” 8rd Day—‘“Crowd Roars” 4th Day—‘‘Taxi”’ 5th Day—‘‘Picture Snatcher’ 6th Day—‘‘Footlight Parade’’ (Second Day Publicity Story) New Auto for Winner in Cagney Picture Contest Automobile as First Prize in Cagney Picture Contest This scene alone did as much to popularizé grapefruit as a face lotion instead of a breakfast food as it did for James Cagney in the sensational picture that brought him screen fame. What is the name of the picture? First Prize in Strand Theatre Contest for Correct Titles of James Cagney’s Former Screen Hits portunity to get that flashy little roadster you’ve been want ing. Just turn your attention to this newspaper and learn how you can be the proud owner of the Chevrolet Six offered by (name of dealer) as the capital prize in the James Cagney picture contest starting today. H wee good news, folks. The Daily News presents the op No, you don’t have to sell anything or buy anything. You can win this capital prize just as easy as Jimmy Cagney has won your The two most talked of men in pictures—Edward G. Robinson and James Cagney together in a smash hit that is still remembered by many who saw it. In this one Cagney played a role which he repeats in part of his latest picture, “Lady Killer.” What is the name of the picture that featured these two great stars? Plan Inspired by Star’s Numerous Roles Combined praise with’ his former screen hits. Maybe you remember some of them. If you do, it will make it that much easier for you. There are other prizes, too, which will be distributed among runners-up who are listed among the winners at the end of this contest. Here is what you are asked to do: Starting today and for the next five days, the Daily News will print a scene from James Cagney’s former screen hits. You are asked to name the title of the picture from which each scene has been taken and at the end of the contest write a short letter of not more than one hundred words on: “Which Cagney Role I Like Bests. The theme of James Cagney’s latest picture, “Lady Killer,” which opens at the .... Theatre... ., really inspired this Cagney Contest. In “Lady Killer,’ Cagney is seen in a sort of combination of practically all previous roles he has played on the screen. ‘'here exists the unique situation of a former theatre usher who turns gangster and crook, and then through a queer quirk of fate becomes a movie star. In his role as a movie star he is called upon to depict most of his real screen characterizations, plus many others. Mae Clarke plays the part of the young lady who becomes the object of Jimmy’s strong-arm “romantic” attentions during the course of “Lady Killer,” while Margaret Lindsay acts as a movie queen who reforms the former theatre usher. Others in the cast include Henry O'Neill, Leslie Fenton, Russell Hopton and George Blackwood. Now get busy, put on your thinking cap and see if you can recall the name of the picture from. which today’s scene is taken. The seven mats in this stunt are available as a unit. Order Mat No. 20, Price 70c. in “Lady Killer’”—New Hit Coming to Strand If you haven’t heard about the OMEBODY is going to drive off in that brand-new roadster, S so it may as well be you. good news, here it is again. A Chevrolet Six from the showrooms of (name of dealer) will be awarded to the person who submits the correct titles to the entire ‘series of scenes from James Cagney’s former screen hits. Altogether there are six pictures of scenes from James Cagney’s former screen hits. You are asked to name the title of the picture from which each scene is taken and write a short letter of not more than 100 words on: “Which Cagney Role I Like Best.” Do not submit your solutions separately. Send them in at the end of the contest together with your letter. That’s all there is to it. And for those who are good runners-up at the end of the contest the Strand Theatre has secured additional prizes .as follows: (list other prizes) This interesting contest, sponsored by the Strand Theatre, is suggested by James Cagney’s latest screen hit, “Lady Killer,” a Warner Bros. production which starts its local showing next Friday at the Strand. Theatre. In his role in *Lady Killer,” Jimmy is called upon to play many of the same parts in which he scored in his former screen hits. Imagine seeing Jimmy in all his famous roles combined in one picture, as a four-flushing movie usher, as a sharp-shooting finger man, as a hard-boiled jail bird, a wise-cracking film extra and as a heart-breaking screen idol! That gives Cagney a wide scope to sock over his fast. parts which will provide a rare treat for movie-goers. Study today’s scene and try to recall from which Cagney’s former screen hit it was taken. Perhaps the clue given in the caption with today’s photo will give you a good lead. Think hard, it may lead you to a great deal of pleasure with that big prize Chevrolet roadster! Page Eighteen