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Exploitation ldeas
Here Is an Interesting Diagramless Crossword
The following diagramless crossword puzzle should be planted as tie-up with newspaper, offering guest tickets to the twenty-five persons who are first to send correct solutions to your theatre in care of the Crossword Editor. This puzzle, which is of the type used in New York papers, is sure to win a big response from puzzle fans.
The smaller illustration given is for your use in comparing with the solutions sent in.
ACROSS 1. First name of star in
9. New Rule, abbrev.
10. First name of star in center of puzzle.
14. Manufacture.
16. Prefix, again.
17. Opens, poetic.
18. Titled woman.
center of puzzle. 6. Last name of star. 10. Tenth letter of alphabet. 11. Caper or antic, collogq.
12. Prevaricator. 20. One who names again.
13. Part of to be. 22. Clamoring for help. 15. Horrors. 24. Spread
17. Old Latin, abbrev. 25. Town iis Alabama 19. Spoil. oe: 30. Last name of star in A Necessities. 3 center of puzzle.
22. Certified public accountant. 31. Indo-China Kingdom 23. Pieces out. 33. Agitate . 25. Winter vehicle. 34. Assassin,
26. Dispatched. 38. Bit of pasteboard 27. Not difficult. 39. Nickname of Andrew. 28. Arabia, abbrev. 40. Bag, abbrev
29. Long meter, abbrev. Al. pe é
30. Arrived, — 42. Follower of Yoga. 32. Face covering. 45. Narrow inlet.
35. Afresh. 46. Nothing.
36. Against, prefix. 48. Bill of Lading.
37. Kind of fish. 50. Solicitor at Law.
38. Cab driver nickname. 40. New Mexico.
43. Same as sesame.
45. District in India.
47. Royal line, abbrev. 48. Feathered egg-layer. 49. Jap folding fans.
51. Fashionable woman. 52. Slayer.
SOLUTION
DOWN
Public notice. Variant of mitt. Adam’s home. Painful.
Cluster of earth. Tunes. Aeroform fluid.
DAH oS wo
Puzzle and Solution Available as One Mat Order Mat No. 21, Price 15c
“Lady Killer” Contest for
Policemen and Firemen Only
Who’s the “Lady Killer’ on your] revolver to the winning policeman local police force and fire depart-| and a new visored cap to the fireman. ment? [renee meee
Here’s an exploitation stunt that, if Who, in your opinion, is the handled in the right manner, should|| handsomest “Lady Killer’ in the get a lot of publicity and at the same|] local Police and Fire Departments? time interest your newspapers.
If you are able to effect a tie-up with your newspaper have them run Department the following entry blank in their 5 : newspapers at least a week before Police Station the opening of “Lady Killer” at your Fire Station theatre: “eetwer
Have the leading uniform maker of Bp ee, qe: pata
the city offer as a prize to the two (newspaper). All votes must be winners a new uniform. Other prizes in by (date) midnight.
can be a donation of a fine service
Page Twenty-two
FREAK-FACTS
LATEST AOLE IN LJ
aby KILLER. {$ THAT OF A GANGSTER WHO BECOMES
A MOVIE STAR.
MAARIEO ANN DVvORAK IN AH AIA ELOPEMENT TO YUMA, ARIZONA.
GEORGE
BLACK WOOD
NOW IN PICTURES HAS APPEARED ON BROADWAY OPPOSITE LAURETTE TAYLOR, DOROTHY GISH, HELEN MORGAN, GRACE GEORGE AND ALICE BRADY.
SOCKED WITH A GRAPE-FAUIT
AY By JIMMY CAGNEY IN THE
a = PUBLIC ENEMY GETS ANOTHER ROUGH CAGNEY DEAL IN “LADY KILLER”.
Mat No. 10, Price 10c
Get Autos and Taxis to
Carry This
Tire Cover
This handsome tire cover carries your message wherever motor vehicles travel, thereby reaching untold numbers of prospective patrons’ which other advertising mediums may have missed.
The tire cover available on “Lady Killer” is a swell-looking four-color job done in a special, weather-proof colorgravure process on patent leather finish stock. The head of Cagney is in white with black and yellow highlights. The background is in light yellow, with the lower part in an attractive light blue. All lettering is in black ,with ample room provided at the bottom for theatre name and playdates. Copy and design are shown in the accompanying illustration.
Prices are as follows: Singly, 85c; in quantities of 10 and up at 70c. If imprinting is desired, add $2.50 to your order in quantities of 10 and up to 100. Over 100, imprinting is free. Covers are sent C.O.D. unless check accompanies order. Order directly from: CLUFF FABRIC PRODUCTS, 655 WEST 55th STREET, N. Y. C.
James Cagney Wisecracks
Use the following James Cagney wisecracks as captions for
your photographic lobby displays. They can also be used as
catchlines in any of your newspaper advertising.
They took me like Grant took castor oil.
Am I going to stick? Like fly paper, darling.
Park it there, babv. You’re a swell dish. Slip me a fistful, sister.
Next time you make a crack, I’ll slap your ears off.
I'd as soon put my arms around a rattlesnake—you always were poison to me.
You’re going out on your canetta.
I’m nuts about you—at night I itch like a fireman’s
shirt.
Pull in your ears—I told you I didn’t know anything.
Dames are dizzy anyway.
She’s got so many diamonds she musta walked through Tiffany’s covered with glue.
Looks like a eoming out gown—no front, no back, one sneeze and you’re out.