Lady Killer (Warner Bros.) (1933)

Exploitation aVw SELL YOUR SHOW TO THE WOMEN WITH “STUDIO STYLES” FASHION TIE-UP Get after this sensational fashion tie-up for real big-time ex ploitation ! Arrangements have been made with Studio Styles Inc. to reproduce the gowns originally designed by Orry-Kelly, famous Hollywood stylist for Warner Bros. and First National Pictures. Approximately. one hundred leading stores from coast to coast are ready to cooperate with exhibitors in their respective cities. Only one retail store is appointed in each city to sell Studio Styles exclusively. Each store has been supplied with the following advertising and display material: Newspaper Advertising Mats; 11x14 and 28x42 star photos. Contact your local Studio Styles store and effect a tie-up along these lines: 1. Arrange for a fashion display or style show with living models wearing Studio Styles, in your theatre. 2. Distribute dealer’s circulars illustrating Studio Styles to your women patrons. 3. Supply the store with extra stills from “Lady Killer’ for a window display tieing in your theatre name and play-dates. 4. In the event that the store uses newspaper space to advertise Studio Styles, arrange to get your theatre name and play dates carried in the copy. al All stores featuring Studio Styles are eager to effect tie-ups with local exhibitors. The exact program of cooperation must be worked out between yourself and the store in your town. This tie-up is a natural—one bound to help your box office. It’s an institutional tie-up that can be used on all Warner Bros. and First National pictures featuring the stars whose gowns have been reproduced by Studio Styles. Previous releases for tie-ups with Studio Styles are: Ann Dvorak in “College Coach,” Still No. DV.228; Ruth Chatterton in “Female,” Still No. RC13r; Patricia Ellis in “The World Changes,” Still No. PE.277; Jean Muir in “The World Changes,” Still No. JM.119; Ruby Keeler in “Footlight Parade,” Still No. RK.165. Order these stills direct from Still Dept., Warner Bros. Pictures, Inc., 321 West 44th Street, New York City. Watch for this tie-up with other Warner Bros. and First National stars an nounced in forthcoming merchandising plans. MARGARET LINDSAY Star in “Lady Killer’ wears this sophisticated evening gown of Moss Crepe, classically simple in line, with ecclesiastical jeweled ornament. An original design by Orry-Kelly, famous Hollywood stylist, that is reproduced by “Studio Styles.” (Still No. ML95) For Name of Studio Styles Store in Your City, Write: STUDIO STYLES, Inc. Here’s a novelty that’s really novel. hand pops out from the right with a ticket admitting one to see him “in the story of his own screen career.” one of the strongest selling arguments you could have on this picture. with strong copy for your presentation, clever drawings and catchy lines, it is a sure bet! Ne CaGNEYS Mbig reat “Joti (FOLDED) 925 SEVENTH AVENUE, NEW YORK When the folder is opened, Cagney’s Printed in two colors, this little folder is 500 Jammed Gifts in Birthday Contest Make Corking Lobby Stunt The ludicrous birthday sequences in the picture, in which Margaret Lindsay’s flippant requests for ridiculous gifts result in delivery to her party-of a case of monkeys, a troupe of yodelers and an elephant, serve as the basis for a corking comedy contest. With the utmost secrecy purchase or promote three articles of merchandise or novelties that present a decided comedy angle in connection with this stunt. The greater the laugh they will create when unwrapped the better. These “birthday gifts” should be wrapped in a large imposing package, tied with gay ribbon and a large card attached reading “Happy Birthday.” Adjacent to the package a lobby card should read: (Opening date here) May not be your birthday but pretend it is and WIN THIS PACKAGE OF THREE UNIQUE BIRTHDAY GIFTS % % * This bundle of joy will be presented to the first person who ventures the closest guess as to the nature of these THREE USEFUL BIRTHDAY GIFTS XK 2 * James Cagney in his latest Warner Bros. picture, “Lady Killer” which opens here... . sent his movie star sweetheart A CASE OF MONKEYS — AN ELEPHANT A TROUPE OF YODELERS * Po + : Write your guess on Contest Stub, Deposit in Box and Retain Coupon. * * * Winner will be announced in lobby (opening date) 8 P. M. and must be present at that hour to claim birthday package. Plant stories in your newspaper announcing this comedy contest, calling attention to the photoplay episode which prompted it. To create further interest and added laughs, publish some of the more absurd guesses received. Oblige winner to unwrap package in presence of lobby crowds or on stage of theatre. the director run through a few instructions, via a megaphone, then have the man and woman take posi PHONEY MOVIE STREET STUNT tion in front of the camera. You might have the woman pleading with the man saying, “I love you—I’m The following stunt will be sure to stop traffic and call attention to your show in a big way. Either borrow or build an imitation camera blimp and a tripod. Send this camera out with a man dressed as a cameraman, another as a movie director, as though out on location. Dress up a man like a matinee idol or as an Indian and have a girl made up as an actress in the party. Set the camera up on a busy corner. Have CLEVER CAGNEY NOVELTY TO GET 'EM TALKING! yours,” etc. Then while the crowd is gathered around waiting for the scene to be taken, have the cameraman turn the crank and as he does a roller can be pushed out of the camera, from which drop a_ banner, advertising “James Cagney in ‘Lady Killer’ at the Strand.” Or you can have a large blackboard slate held in front of the camera so all can see the plug for the picture on it. Folder measures 11 inches wide when opened, with the entire back left blank for your imprint and dates. Novelty is priced reasonably at: aera $4.50 3000............$5.75 per M ae $6.00 5000............$5.50 per M LO DOO): 5.55... seas ee $5.25 per M All prices include imprinting. Add $1.50 per M if novelty is desired folded. Order directly from Economy Novelty Co., 239 West 39th St., New York City. FROM MOVIE USHER TO MOVIE IDOL | in an hour of breathless excitement! v See how James Cagney smacked his way into the hearts of 50 million females and became known round the world as the screen's most deadly “LADY KILLER” a | (OPENED) to see the story of Jimmie’s own sensational screen career written in living drama! “LADY KILLER” Warner Bros. first daring autobiography of the screen with JAMES CAGNEY and the girl who shared his triumph in “Public Enemy”’ MAE CLARK HUtE! HERE'S YOUR TICKET Page Twenty-three