Lady Killer (Warner Bros.) (1933)

Exploitation Ideas New Puzzle Idea Makes Swell Newspaper Plant Here is a new idea for a newspaper plant. It is so fascinating that we predict it will become a great favorite with newspaper readers, This new puzzle is known as “STAR-O-GRAMS” and provides an interesting pastime. Try it yourself and see how it holds your attention until the finish. STAR-O-GRAMS are made up of a series of sentences in which are concealed the names of the stars appearing in “Lady Killer.’ The final sentence gives a direct plug to the star and title of the picture. Sell this new puzzle idea to your newspaper editor. It has a real worthwhile feature for his newspaper. It requires a small space and can be run with or without a movie ticket offer for first group of correct solutions submitted. NOTE TO EXHIBITOR—We have set the Star-O-Gram partly in capital letters so that you can easily distinguish the hidden name: of the stars. Use it as a guide in judging the answers submitted by readers. The Star-O-Gram, when published, should appear all in the sam> sort of type. However, to help you in deciding the correct solution here are the names of the stars: LINDSAY HATTON HOPTON GATESON CHANDLER FENTON ROBERTSON DAVIDSON COSGROVE ELLIOTT O’NEILL BLACKWOOD CLARKE MARSTON DUMBRILLE Sacer ne ee ( Publicity Story ) WIN FREE MOVIE TICKETS TO SEE JAMES CAGNEY IN “LADY KILLER” at the STRAND THEATRE Hidden among the words printed in the copy below are the names of fifteen (15) movie stars appearing with James Cagney in_ his latest hit, “Lady Killer.” Only the second or surnames appear. Can you pick them out? Twenty-five pairs of guest tickets will be awarded to the first twenty-five persons sending in the correct solutions on or before (closing date). Write the names of the stars on a separate piece of paper so as to make your solutions clear to the contest editor. Address: Contest Editor, “STAR-O-GRAMS,” care of this paper. TODAY’S “STAR-O-GRAMS” What was Jenny LIND SAYing to Otto? Hurry! The GATE’S ON the latch and ROBERT’S ON the move, and wELL, I OTTo, am an operatiC LARK Enjoying all weathers! Keep your cHAT TONed up! Hold your disc HANDLE Rakishly! You saD AVID SON of a gun, pep up! AnyONE ILL always MARS TONs of fun. HOP TONight. Travel by the FEN TO Near the ChiCO’S GROVE by the BLACK WOODlands where the frozen, DUMB RILL Emits no sound. Then James Cagney found out it was nothing but a “Lady Killer.” Use Colortone Effect To Enliven Presentation 4 x 5 Colored positive only —Set (pos. and neg.) 31% x 4 Colored positive only —Set (pos. and neg.) Order by Number N-704 Make your screen presentation artistic and colorful with this atmospheric effect, elaborately created, beautifully colored. Gives added depth to your film and NATIONAL STUDIOS, Ine. 226 West 56th Street, New York Be sure to specify and include remittance with order to avoid charm to your screening. parcel post and C.O.D. charges. AN INEXPENSIVE TEASER STUNT Here’s both a street and theatre teaser give-away that is inexpensive but will arouse a great deal of curiosity. In envelopes printed “FOR MEN ONLY” on the outside and other en velopes printed “FOR WOMEN ONLY,” use the following copy, printed on inexpensive cardboard stock. The enclosure for the men’s envelope should have the following printed in large type: IF YOU WANT TO LEARN THE TECHNIQUE OF A “LADY KILLER” SEE JAMES CAGNEY IN HIS LATEST WARNER BROS: “PICTURE. “LADY KILLER” COMING TO THE. .°. THEATRE Of 4.2; For the women’s envelope print the following: LEARN THE SECRETS OF A “LADY KILLER” IN. THE LATEST JAMES CAGNEY = PICTURE “LADY KILLER” COMING TO. THE...2 rR AT RIC ON. .S The “For Men Only” envelopes should be distributed to the men by girls, wh'le those for the women by boys. A PURSE STUNT | THAT’S A HONEY Following is an inexpensive stunt in connection with publicizing of “Lady Killer.” It ties up with an episode in which one of the women in the picture drops her purse in front of a likely looking chap, who discovers the loser’s name and _ address and returns it to the lady, and becomes «a card sharper’s — victi» through the hoax. You can buy at a very reasonable price imitation leather purses from a local jobber and put in each purse a small printed slip announcing the fact of the coming of the picture to your theatre. In addition to the printed sl’p, some of the pocketbooks can contain a few pennies and others a pass to the theatre. The purses can be distributed by messenger boys during the busy hours on the main streets, this event being advertised either with a news story in your local paper or in your theatre’s advertisement. Make sure that these purses only be given to the ladies and not to the men. STREET BALLYHOO Here’s a good street ballyhoo that will cost very little and yet cause a sure-fire interest in the picture. Get a man about the size of James Cagney and dress him up fit to kill. Have him wear a cutaway coat, striped trousers, a gray derby hat, white spats, yellow shoes, a high wing collar, a blazing red tie and a large cane. Burlesque the character, for this would call more attention to him than if he were dressed in the height of correct fashionable morning dress. Have the man carry a sign with the following inscription: “LADY KILLER” Starring James Cagney Now Playing at the STRAND THEATRE Have the man parade the fusiest thoroughfares of your city, preferably during the noon hour and when people are going home from their offices. ARM BANDS FOR ADVANCE PLUG A week or so prior to the showing of “Lady Killer’ have some arm bands made reading “Lady Killer” and place them on the arms of. the ushers. If you have female ushers buy some broad white ribbon and have your sign painter print the words “Lady Killer,’ which then can be worn as a sash from their shoulder to their waist. This is bound te arouse the curiosity of your patrons who will ask the meaning of the title. with the ushers telling then of the coming picture at the theatre and the date. by their messengers. give them. message. Here is the message contained in the Jumbo Telegram: “TELL ALL THE BOYS IN TOWN TO LOOK OUT FOR THEIR GIRL FRIENDS WHEN JAMES CAGNEY COMES TO TOWN IN LADY KILLER FOR A WEEKS STAY STOP BOYS HE ‘SURE IS’ A’-LADY ‘KILLER IN HIS LATEST MOVIE STOP WE KNOW BECAUSE ARE TWO OF HIS VICTIMS IN WE PICTURE. MAE CLARKE AND “Lady Killer” will appear at the... Theatre, starting -++. By all means display copies of the jumbo telegram in your lobby front. SPECIAL EXTRA! A corking tie-up has been effected with the Main Office of Western Union in New York, message of great value to your show will be exhibited in your city in all Western Union windows, and will also be distributed In addition the branches will display such stills with the Jumbo Telegram (See Insert copy) as you All you need do is contact your local Western Union branches, give them the copy of the jumbo telegram together with stills from the picture, and arrange at the cost of but a couple of dollars, for the distribution by their messengers, of one or two thousand copies of the telegram. Be sure to letter in your theatre and play date below the If you wish additional copies of the Jumbo Telegram, you can obtain them free by applying to the Merchandise Editor, Warner Bros., 321 W. 44th Street, New York City. MARGARET LINDSAY. Here Insert Your Own Play Date whereby a strong advertising 3 THE Punch Dialogue Lines and Stills for Lobby Display Here is a line-up of punchy dialogue lines taken from “Lady Killer.” These lines stress the fast-moving angles of the picture and make good selling copy. and on your front. copy in bold display lettering. Display them with the accompanying stills in your lobbyIf possible, make blow-ups of the stills and carry the The stills are included in the regular set available at your local exchange. “Seal skin? You'll take rabbit and like it.” (Still No. 215) “Looks like a coming out gown—no front, no back, one squeeze and you’re out.” (Still No. 205) “You got yourself sized up all wrong. You’re a swell dish.’ (Still No. 216) “I'd as soon put my arms around a rattlesnake. poison to me.”’ You always were (Still No. 49) “Some donkey wrote them words and I had to say ’em. level, ’'m nuts about you.” But on the (Still No. 90) See why when a famous screen idol found his ex-flame in his he threw her out on AN (Still No. 50) Magic Square Popular As Newspaper Feature ‘The Magic Square has been established as a successful feature with many newspapers in all parts of the country. In many instances the Magic Square has supplanted the crossword puzzle. It takes only a few minutes to solve and makes for an interesting pastime. Besides it gives your attraction an extra plug which punches out a strong selling line. Plant this interesting feature with newspaper and offer guest tickets for the first twenty persons to submit correct solutions sent to your theatre or in care of the Magic Editor of the cooperating newspaper. The current square conceals the following sentence: SEE JIMMIE CAGNEY MAKE A MONKEY OUT OF A MOVIE QUEEN. It is solved by beginning with the circled Mat No. 17—Price 5c square, moving up or down, right or left, not diagonally, and ending at the square which contains the period. P age Twenty-four