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“LARCENY, INC.”
Limerick Contest
EDWARD G. ROBINSON
The Big Boss of Larceny, Inc.—
Is a loud and a light-fingered gink—
A glib, goofy guy
Who is always in high—
(Write a last line)
WIN FREE MOVIE TICKETS
to see "Larceny, Inc." by writing a last line to the limerick above. A new limerick contest daily.
“LARCENY, INC.” Limerick Contest
BRODERICK CRAWFORD
The Green Goon of Larceny, Inc.—
After his stretch in the clink, Joins the jolly old mob
For a safe-cracking job
(Write a last line)
WIN FREE MOVIE TICKETS
to see "Larceny, Inc." by writing a last line to the limerick above. A new limerick contest daily.
“LARCENY, INC.” Limerick Contes
JANE WYMAN The Gay Moll of Larceny, Inc.—
Whose favorite coat is a mink— Tries a bite at the hook
Of a swell-dressed young crook
rie a ine iin}
WIN FREE MOVIE TICKETS
to see "Larceny, Inc." by writing a last line to the limerick above. A new limerick contest daily.
“LARCENY, INC.” Limerick Contest
JACK CARSON The Wise Guy of Larceny, Inc.—
He can make a dame wilt with a wink—
He's as quick with a slug As he is with a hug
(Write . a last. iivepe
WIN FREE MOVIE TICKETS
to see "Larceny, Inc.” by writing a last line to the limerick above. A new limerick contest daily.
4-DAY NEWSPAPER LIMERICK CONTEST
t Se = << This series of 4 limericks sells the stars and story in a
Wire Cur to GWE You BOS THE BYSINESL
— ted Plast ee
manner intriguing to readers and editors alike. Plant as a newspaper contest, awarding tickets as daily prizes for best last lines.
All 4 star heads only on one mat. Order "Limerick Mat NX 301B” —45c—from Campaign Plan Editor, 321 West 44th St., N. Y. C.
TIE-UP TIPS
Title suggests a number of local tie-ups, especially with:
BANKS, INSURANCE: Suggest newspaper ad offering protection for money and valuables from “Larceny, Inc.” Same _ idea can be carried out in windows and direct mail.
DEPARTMENT STORES: Newspaper ad and window displays feature robbery-protection items such as locks, window catches, flashlights, burglar alarms, firearms, etc. Tiein banner line: PROTECT YOURSELF AGAINST “LARCENY, INC.” Add stills and theatre credits.
STREET BALLY
om,
Sinister looking gink carries suitcase as shown through busy streets of town. For extra laughs, he stops to talk to police officers, as well as pedestrians, asking directions to your theatre.
GAG CARDS
Print a quantity of personal calling cards as shown below and distribute as teasers in your program mailing, house-to-house and in schools, offices and hotels.
ALL KINDS OF STEALING DONE QUICK AND NEAT!
EDWARD G. ROBINSON
Boss of
“LARCENY, INC.”
THEATRE Treasurer (And How!) IMPRINT
... Also:
Set the comic character of Robinson in your lobby by posting small cards or snipes carrying descriptive catchlines taken from the ads. Sample:
EDWARD G. ROBINSON Boss of “LARCENY, INC."
KEEP YOUR MOUTH SHUT...0R HE’LL STEAL THE GOLD FROM YOUR TEETH!
LOBBY LAFFS!
Get ‘em with two suggestions like these:
1. DISPLAY headed “Larceny, Inc. — Hardware Dept.” exhibits gun, brass knuckles, jimmy, etc., in the style of a department store counter display.
2. CORNER OF LOBBY is set aside as “LARCENY LANE ... All kinds of Kisses Stolen Quick and Neat.” Tie a mistletoe to a shotgun and hang it over sofa. Add stills and other display material plugging your showing.