Larceny Inc (Warner Bros.) (1942)

<<<<THIS GAG TEASER TABLOID DESIGNED TO GET THE LAUGHS A unique teaser tabloid-size throwaway that's designed to sell your playdate —with laughs! It's certainly different—and that adds up to extra interest in your showing. Distribute through usual channels: to defray cost get merchant ads for back page, tying in ads with banner line: “IT’S A ‘Steal’ AT THESE BARGAIN PRICES!” Also blow up from press book for 40” x 60” lobby display! Order “Tabloid Mat NX 601B" — 90c — from Campaign Plan Editor, 321 West 44th Street, New York City. ‘SUCCESS’ WREATH FOR LOBBY GAG Arrange for local florist to send theatre a huge floral “Success” horseshoe addressed to “Larceny, Inc.” Display floral piece in lobby for week in advance of playdate together with Robinson cut-out and copy as shown. KE] 700 CROOKED ETNA FOR ONE GUY-SO | GBR INCORPORATED! 4 Aunt q : ; Ghis Certifies that 4. Marie Fan jg the | _ potential owner of _Cue “Thousand .Auens in | the Capital Stock of the Mirth Corporation known as “LARCENY, INC.” Presented by WARNER BROS. IN WITNESS WHEREOF the satd corporation has caused this certificate to be tssued tn order that you may see this howlartous hit on the following ys: IM PRINT EDWARD G. ROBINSON EDWARD G. ROBINSON EDw ROBINSON CUT-OUTS ALL OVER THEATRE This cut-out of Edward G. Robinson is easily adapted to many interesting theatre display ideas. Available in stil] form; blow up and cut out locally as required. Suggested displays: “€&= ]. Add balloon copy and title on bag as shown at left. Also arrange for similar display in florist’s window. 2. Place cut-out figure (with same balloon copy and title on bag) on stairway leading to balcony. Perspective is just right. 3. Place life-size cut-out right beside boxoffice window. Balloon copy: “Step right up and plunk down your dough OR ELSE! (you'll miss the latf-time of a lifetime!) Letter the picture title on Edward G. aan wo as Robinson's handbag. M-¥3-¢. Order Still EGR 336x--10c-Campaign orca HANGER Die-cut handcuffs make novel door hangers. Hole at top permits easy distribution on all store, home and auto door knobs. ich Size: Ae x so is the Fun / 11”; printed on heavy eo her e.d cardboard. WARNER BROS. LAFF-HIT STOCK CERTIFICATES: Redeemable for a thousand laughs. With everyone bond conscious, these will receive special attention. Size: 7” x 81/,”; printed in green ink on bond paper. Prices, including theatre imprint: 1000 —$4.00; 5000—$3.50 per M; 10,000—$3.00 per M. Order both items direct from: ECONOMY NOVELTY & PRINTING COMPANY 225 West 39th Street Prices; ‘in: cluding theatre imprint: 1000 — $7.00; 5000 — $6.50 per M; 500 — $4.50. q WITH > EDWARD G. % Too crooked forone guyy so he incorporated / 3 A LAUGH FOR EVERY THRILL / ¥ THEATRE IMPRINT New York City This department is designed to assist you in planning *” * focal promotions in the cause of victory. STARS HELP SELL DEFENSE STAMPS Put this still to work for you—and your community's defense bonds selling campaign—by planting displays (as shown below) in key store windows. BUY DEFENSE STAMPS Take This Tip From EDWARD G. ROBINSON star of “LARCENY, INC.”’ NOW + STRAND «© 5 DAYS Order Still NX Pub A—10c each— from Campaign Plan Editor, 321 W. 44 St., N. Y. C. SELL BONDS WITH LARCENY’ KISSES Arrange for a number of pretty gals to sell bonds and stamps in lobby or some prominent spot in town, such as leading night club, with tie-up worked this way: Girls call themselves “Larceny, Inc.” and selling slogan is “You buy a bond -.. we steal a kiss.” Playdate credits carried by poster as shown directly above. OPEN FOR BUSINESS — IN YOUR LOBBY! Set up a corner of your lobby or lounge as the offices of “Larceny, Inc.,” using blow-up of Ad 302 (see page 9) as basis of display. The rest of it should be done up for laughs . . . like this: 1, Cut-out of Robinson behind desk. Name plate on desk reads: “Edward G. Robinson, President . . . Edward G. Robinson, Secretary . . . Edward G. Robinson, ESPECIALLY Treasurer!” 2. Signs on walls: “Better keep your mouth shut—or he'll steal the gold out of your teeth!”; “Nail down the sidewalks (Boston) . . . he'll swipe anything!”’; “All kinds of stealing done quick and neat”; “He'll steal anything —and that includes your girl!” 13