Larceny Inc (Warner Bros.) (1942)

POSTERS FOR CUT-OUTS The 24-sheet (see back cover) and other posters contain ideal art for cut-outs. Especially effective for top of the marquee is the full-color illustration of Robinson on the 24-sheet. For extra effect, place a red flasher bulb in the mouth of the machine gun held by Robinson and hook it up with a rat-tat-tat sound effect on your outdoor p.a. system. Also use posters for stunt described in the space directly below this. ARTISTS CARICATURE “MOB” Set aside part of lobby for members of local art schools to caricature the members of the mob of “Larceny, Inc.” Use posters and still blow-ups for models, offering promoted prizes and guest tickets for best caricatures submitted. The very presence of these working artists in your lobby will draw crowds and pin their attention to your playdate. Hang drawings in your lobby, number them, and invite patrons to vote for winning art. Good for newspaper publicity and photo breaks, too! RADIO SPOT ANNOUNCEMENTS ANN: Hang on to your dough boys! Hold tight to your hearts, girls!) Here comes the racket king . . . Edward G. Robinson . . . back in action again as the boss of “Larceny, Inc.,” the hilarious new Warner Bros. crime comedy which opens tomorrow at the Strand Theatre. There’s a laugh for every line and a thrill for every scene — and they all come with machine gun speed! Don't cheat yourself of a new screen thrill — see “Larceny, Inc.” starring Edward G. Robinson . . . at the Strand tomorrow. * * * * ANN: Boston has nailed down the sidewalks! We've put the First National Bank in cold storage! The City Hall has been sent to Fort Knox for safe-keeping! Edward G. Robinson and his mob in “Larceny, Inc.” are here in town for a stay at the Strand Theatre. You'll love Robinson in this riotous role as the boss of “Larceny, Inc.” He’s so phoney .. . even his tie is crooked! If you don’t keep your mouth shut — he'll steal the gold right out of your teeth! Honest, folks, youll be robbing yourself of a howling good time if you miss Edward G. Robinson in “Larceny, Inc.” .. . now at the Strand Theatre. 14 BETTER BUSINESS BUREAU The local Better Business Bureau of Chamber of Commerce keeps a live file of methods used by shoplifters, business racketeers, swindlers, and other members of “Larceny, Inc.” Post these Better Business Bureau bulletins on a display panel in your lobby under the heading: “This Is How ‘LARCENY, INC.’ Operates! On the screen— ‘LARCENY, INC.’ WILL KILL YOU—with LAUGHS! SEE EDWARD G. ROBINSON in ‘LARCENY, INC.’ ” Add scene stills from Vitagraph exchange set and catchlines from the ads to plug your playdate. HOLD A “LARCENY” PARTY Arrange with a leading organization of young people— YMCA, sorority, school association, Junior League — to stage a “Larceny, Inc. Party” as part of a defense bonds selling campaign in your community. Party is modelled after the popular Scavenger Hunt. It works this way: Price of admission to party is some item “stolen” from the home and donated for sale at the party. Receipts are to be used to purchase defense bonds. Theatre party follows. Lee It's Loaded with POST LAUGHS and LUCK! CARD Lie ciel ANDY) iF THE WARNER BROS. HI ev Prepare these cards as shown and mail to reg ‘LARCENY ular list in advance of showing. List “lucky combinations” on a display in lobby, awarding free tickets to lucky number holders. Use mat 107 — see page 6. JANE BRODERICK JACK WYMAN CRAWFORD CARSON . Directed by LLOYD BACON Screen Play by Everett Freeman & Edwin Gilbert Based Upon a Play by LAURA & S. J. PERELMAN 3756 This is your "lucky combination" to the safe in “Larceny, Inc." SAVE THIS CARD ... if your number is listed in the lobby of the Strand Theatre, you will be admitted FREE as a guest of the management. rpay OTRAND WARNER TRAILER A HOWL! This one opens with an intriguing title card... “MOVIE QUIZ” ... and then blasts into some of the hilarious scenes showing Robinson in various comedy disguises! It's got that makes-you-want-to-see-it appeal... and sells all the angles — right from your screen! BOOK IT Now! At your Vitagraph Exchange! Sa erene gemse carrer Os TE ene