Law of the Tropics (Warner Bros.) (1941)

PUBLICITY (Opening Day Story) ‘Law Of The Tropics’ Romantic Film Opens At Strand Today An exciting film of love and adventure on a South American rubber plantation makes _ its local debut today when Warner Bros.’ “Law Of The Tropics” opens at the Strand Theatre. Set in the seething atmosphere of the tropics, the film tells a gripping story of a woman whose past dogged her constantly. Constance Bennett and Jeffrey Lynn have the starring roles with Regis Toomey, Mona Maris and Hobart Bosworth in the supporting cast. Lynn, in the role of a young rubber planter, gets a leave of absence to marry his sweetheart from the United States. While on board ship he receives a wire from her stating that she is already married. He stops off in a small tropical drinking dive where he meets (through the gentle approach of shooting paper wads at her) a torch singer, played by Constance Bennett. He pours out his troubles to her almost as profusely as he pours drinks into his stomach. In a short time he is out cold. Constance patiently helps him to regain confidence in himself for which he is very grateful. Her troubles increase however when a detective from New York comes to arrest her for Mat 101—15c Constance Bennett a past crime. She escapes on the same boat that Jeffrey is taking back to the plantation and he, in order to keep the natives’ respect, asks her to marry him and use the name of the girl he was supposed to wed. She consents and they return to the rubber plantation. “Law Of The Tropics” was adapted for the screen by Charles Grayson from a book by Alice Tisdale Hobart. Ray Enright directed the dramatic film. Regis Toomey Soars To New High In One Year A year ago Regis Toomey could have gone to the South Pole without being missed by the Hollywood motion picture studios. Today, Toomey can’t make arrangements to visit New York for three weeks. Toomey is now playing an important role in “Law of the Tropics,” and Warner Bros., to whom he is under contract, has many future assignments planned for him. Tropical Love Film Now At Strand “Law Of The Tropics,” starring Constance Bennett and Jeffrey Lynn, is a thrilling tale of romance on a South American rubber plantation. The picture which is now playing at the Strand Theatre tells of the undying tie between a fugitive from justice and a disillusioned lover. The fine supporting cast consists of Regis Toomey, Mona Maris and Hobart Bosworth. EXPLOITATION Mat 202—30c THE TRAGIC LOVE STORY of two people who can’t escape the curse of the jungle is dramatically told in Warner Bros.’ “Law Of The Tropics” starring Constance Bennett and Jeffrey Lynn (shown above). The film opens Friday at the Strand Theatre. Jeffrey Lynn Cast In Rugged Role Jeffrey Lynn is experiencing his first rolled-up-sleeve role and he likes it better than any he has ever done before. Jeff plays opposite Constance Bennett in Warner Bros.’ “Law of the Tropics,” in which he depicts an employee of a large rubber plantation in South America. The film is now playing at the Strand Theatre. The heat is not alone responsible for Jeff’s new appearance. It signifies, too, that he is a man of action. He goes to such extremes in his new characterization as: Meeting Constance Bennett, a torch singer in a night club, and marrying her the following day. Shooting paper wads with a rubber band at Miss Bennett, and hitting her. Having his first exciting knock-em-down-drag-out fight in a motion picture. (Review) ‘Law Of The Tropics’ Stars Constance Bennett And Jeffrey Lynn In Fascinating Film A South American setting, strange, mysterious and fascinating, provides the background for the exciting Warner Bros. film, “Law Of The Tropics,” starring Constance Bennett and Jeffrey Lynn, which opened at the Strand Theatre last night. The cast turns in fine performances with lovely Constance Bennett showing versatility in a difficult role, and Jeffrey Lynn whose roles have mostly been on the light romantic side, does very well in a strongly dramatic portrayal. A young planter (played by Jeffrey Lynn) on one of South America’s largest rubber plantations leaves to meet a girl who is coming down from the United States to marry him. He receives a wire from her, saying that it’s all off and that she is married to someone else. Drowning his troubles in a tropical cafe, he meets a singer, played by Constance Bennett, who he asks to marry him and assume the name of the girl he intended to wed originally. Being anxious to keep on the move because the police are on her trail for a past crime, she consents. “Law Of The Tropics” has an impressive supporting cast made up of Regis Toomey, Mona Maris, and Hobart Bosworth. The screen play was written by Charles Grayson and directed by Ray Enright. Aim Your Campaign at the Women With These: 1. SPECIAL STILLS: Set of five fashion and beauty stills of Constance Bennett available for woman's page editor. They make the kind of feature all women are interested in. Also see fashion publicity story on page 7. Stills: KR 26 — housecoat; KR Pub F — coiffure; KR Pub L — necklace and pin; KR Pub N — dinner dress; KR Pub A 33 — sports jacket. Order from Campaign Plan Editor — 40c for set of five, |0c individually. DEALER DISPLAYS: Contact your local merchants or department store to display these stills. They may have merchandise similar to that shown in still which they can feature. Copy angle: Constance Bennett wears it in "Law Of The Tropics"; (Name of store) has it on sale. NOTE: Miss Bennett's name cannot be used for any endorsements whatsoever. ‘LAW OF THE TROPICS’ HAIR-DO: Show the coiffure still to local beauty salon. Ask them to feature similar hair-do during the run of your show. REMINDER: No endorsements. 4. WOMEN’S MATINEE: It's a picture for women so why not a showing for women? ''Women's Matinee" is the idea. Feature it big in your ads. DIRECT MAIL: Reprint ad mat 205 or use the herald (back page) for direct mail to women. Distribute similar reprints as throwaways in places where they'll get into women's hands — in front of office buildings or factories as women employees leave, in stores, etc. s LETTER WRITING CONTEST for women around topic that Constance Bennett lived by the Law of the Tropics, by what rules do you live? See the Woman's Page Editor of local newspaper for co-operation by running publicity and winning letters. Also use entries for lobby display with scene stills from picture. WORD-OF-MOUTH or teaser campaign on theme: have you heard about the women who lived by the Law of the Tropics?